• Lead a cross functional team of digital marketing specialists across web, social, email, and paid media with the goal of engaging executive decision makers and influencers, positively influencing their perception of AWS and creating attributable opportunities for sales• Build relationships and consensus on goals and KPIs across a cross-functional organization who has responsibility and vested interests for different aspects of the web experience• Develop testing and experimentation mechanisms to support an always-on personalized web experience, including sprint planning, ICE scoring, post-experiment analysis and learnings• Define short-term to long-term CMS requirements, from content creation and localization features to security and commerce integration, to continually enhance web experiences and scale operations• Lead effort to continually increase organic search ranking and traffic through technical and non-technical SEO optimization techniques, including sitemaps, linking architectures, metadata elements, accessibility and mobile-optimized experiences• Partner with business intelligence engineers to create performance dashboards, including defining business and technical requirements to accurately track and attribute conversions across digital channels• Author use case requirements, creative briefs, personas, wireframes, journey maps, and other IA, UI and UX deliverables to define, design and clearly communicate web experiences• Represent web performance, insights and operational output scorecard for weekly, monthly and quarterly reporting to senior leadership to ensure shared goals are being tracked and met

• Owned web experience strategy and performance for a portfolio of 15+ product, solution and event web properties, with a focus on improving traffic, conversion, retention, and overall customer satisfaction• Managed a high-performing team of technical vendors and creative agencies, bringing together creative, development and operations to drive operational efficiency at scale• Delivered incremental traffic growth, engagement and conversion rates by focusing on delivering the highest quality content in the highest performing format• Led testing and experimentation roadmap to continually drive enhancements throughout the customer journey by gathering and analyzing customer signals across site analytics, A/B testing, surveys and focus groups• Led platform roadmap planning and prioritization for CMS improvements, delivering functional and UX improvements to simplify, modernize and automate the authoring and publication experience

• Built branded web experiences with the goal of bringing smiles to gamers of all ages

• Lead internal creative teams and external agencies in the development of digital campaigns to maximize brand preference for Sony home entertainment product lines• Authored creative briefs, identifying the campaign objectives, defining the strategies, establishing timelines, identifying the audience, providing strategic direction and tactical execution, and developing success metrics • Defined governance and communication process for publishing digital content, ensuring all content is on-brand, consistent in style, quality and tone, and optimized for search and usability across web, social, email, video and mobile

• Defined and owned online global merchandising playbook for Small & Medium Business product launches, including go-to-market strategy, marketing campaign integration, merchandising and content strategies, web page optimization and storefront implementation• Partnered with creative agencies and internal stakeholders to develop fresh, original, differentiated and relevant site content that aligns with evolving campaigns, online programs and business strategies• Oversaw production processes through globalization, localization, implementation and quality assurance in 26 languages, across 172 countries• Designed A/B and multivariate tests to drive continuous improvement in the digital experience, making it easy and intuitive for customers to discover, understand, evaluate and purchase products• Researched, collected and analyzed qualitative and quantitative data sources to report on successes and actionable opportunities to continually optimize online marketing campaigns

• Produced and directed overall content strategy, visual and information design and online identity for AT&T Wireless and Cingular Caribbean Services web properties• Provided end-to-end project management, creative direction and technical management for a broad digital portfolio of intranets, websites and web-based applications • Aggregated, synthesized, analyzed, and packaged monthly metrics reports for key stakeholders on internal and external web performance