Jason Booth Email & Phone Number

United States

San Francisco, California, US

San Francisco, California, US

San Francisco, California, US

Seattle, WA, US

• Lead a cross functional team of digital marketing specialists across web, social, email, and paid media with the goal of engaging executive decision makers and influencers, positively influencing their perception of.
• Build relationships and consensus on goals and KPIs across a cross-functional organization who has responsibility and vested interests for different aspects of the web experience
• Develop testing and experimentation mechanisms to support an always-on personalized web experience, including sprint planning, ICE scoring, post-experiment analysis and learnings
• Define short-term to long-term CMS requirements, from content creation and localization features to security and commerce integration, to continually enhance web experiences and scale operations
• Lead effort to continually increase organic search ranking and traffic through technical and non-technical SEO optimization techniques, including sitemaps, linking architectures, metadata elements, accessibility and.
• Partner with business intelligence engineers to create performance dashboards, including defining business and technical requirements to accurately track and attribute conversions across digital channels

Redmond, Washington, US

• Owned web experience strategy and performance for a portfolio of 15+ product, solution and event web properties, with a focus on improving traffic, conversion, retention, and overall customer satisfaction
• Managed a high-performing team of technical vendors and creative agencies, bringing together creative, development and operations to drive operational efficiency at scale
• Delivered incremental traffic growth, engagement and conversion rates by focusing on delivering the highest quality content in the highest performing format
• Led testing and experimentation roadmap to continually drive enhancements throughout the customer journey by gathering and analyzing customer signals across site analytics, A/B testing, surveys and focus groups
• Led platform roadmap planning and prioritization for CMS improvements, delivering functional and UX improvements to simplify, modernize and automate the authoring and publication experience

Redmond, Washington, US

• Built branded web experiences with the goal of bringing smiles to gamers of all ages

San Diego - US | Tokyo - JP, US

• Lead internal creative teams and external agencies in the development of digital campaigns to maximize brand preference for Sony home entertainment product lines
• Authored creative briefs, identifying the campaign objectives, defining the strategies, establishing timelines, identifying the audience, providing strategic direction and tactical execution, and developing success.
• Defined governance and communication process for publishing digital content, ensuring all content is on-brand, consistent in style, quality and tone, and optimized for search and usability across web, social, email.

Round Rock, Texas, US

• Defined and owned online global merchandising playbook for Small & Medium Business product launches, including go-to-market strategy, marketing campaign integration, merchandising and content strategies, web page.
• Partnered with creative agencies and internal stakeholders to develop fresh, original, differentiated and relevant site content that aligns with evolving campaigns, online programs and business strategies
• Oversaw production processes through globalization, localization, implementation and quality assurance in 26 languages, across 172 countries
• Designed A/B and multivariate tests to drive continuous improvement in the digital experience, making it easy and intuitive for customers to discover, understand, evaluate and purchase products
• Researched, collected and analyzed qualitative and quantitative data sources to report on successes and actionable opportunities to continually optimize online marketing campaigns

Dallas, TX, US

• Produced and directed overall content strategy, visual and information design and online identity for AT&T Wireless and Cingular Caribbean Services web properties
• Provided end-to-end project management, creative direction and technical management for a broad digital portfolio of intranets, websites and web-based applications
• Aggregated, synthesized, analyzed, and packaged monthly metrics reports for key stakeholders on internal and external web performance

Master Of Science (Ms), Integrated Marketing Communications

Bachelor Of Business Administration (Bba), Business Management