Technology, Media, and Telecommunications

Covered northern Indian state of Punjab.

Looked after the public relations, communications, content operations, and social media pages of the Govt of Punjab, Dept of School Education, Dept of Food, Civil Supplies and Consumer Affairs, and Dept of Sports and Youth Services, Punjab. Worked on an array of assignments & projects ranging from publicizing the policies, programs, schemes & achievements of the Govt of Punjab on multi-media channels using cross-format techniques. Besides working on the electronic media policy of the State Government, I have also worked on designing campaigns for 360-degree media (horizontally & vertically integrated) from time to time. I have also prepared advocacy strategies and IEC campaigns for the Govt of Punjab. Some of the key achievements include PR & communications activities of the Progressive Punjab Investors' Summit 2021, Nawan Naroa Punjab Campaign, Mission Fateh (on Covid-19), last year's media plan of the then CM Mr. Charanjit Singh Channi, edited and worked on the 14 editions of the Outreach Publication (2021) of the PR department, looked after the content on 100 Large Format Displays (LFD) across the State, got prepared danglers, standees, OOH creatives (hoardings, bus queue shelters, unipoles, wall-wraps, bus panels, etc), L-band ads, backdrop designs of State Level Events, proof-read books, videos for electronic and social media, among others from time to time. Coordinated on behalf of the PR department with Ms. Satinder Satti, a well-known artist of the Punjabi film industry, and produced a creative radio show highlighting the achievements of the Govt with 15 episodes. Got designed invitation cards (digital and printed) for oath-taking ceremonies, State level events, and other programs. Worked on the PR activities of "Khedan Vatan Punjab Diyan"- a state-level sports extravaganza organized by the Govt of Punjab. Coordinated with media professionals by sharing the content of various campaigns for the Govt of Punjab.

Observed news planning, conceptualized shoots, accompanied video journalists on their shoots and participated in all aspects of TV/Digital production. Curated content for the website of News 18 Punjab, Haryana, Himachal Pradesh.

Covered a host of stories for the Chandigarh Newsline, spanning a wide array of beats, ranging from law enforcement, administration, civic-issues, education, health, sports, and business to hospitality.