Jay Greenwell Email & Phone Number

Washington D.C. Metro Area

Collaborate with sales teams to enhance customer service and manage delivery and performance of ad campaigns.• Provide technical expertise on functionality of digital campaign products to assist sales team with new and existing account growth, resulting in average annual revenue of $4+ million between 2015 and 2017.• Lead cross-functional teams in navigating and resolving potential internal and external challenges to sales growth.• Determine key performance indicators to monitor delivery and ensure customer satisfaction with advertising results.• Generate performance reports and offer optimization recommendations to align campaign with client expectations.

Washington D.C. Metro Area

Selected by vice president of digital operations to serve as interim director in new role created to focus strategy and management of operations team for nonprofit, nonpartisan organization that helps nearly 38 million members ages 50 and older improve their quality of life.• Collaborate with inside sales representatives and national health & pharmaceutical, travel, and financial services clients to ensure successful delivery of client ad campaigns published on AARP website (13+ million visitors monthly and 1+ billion views annually), resulting in $25+ million in revenue to date in 2017.• Determine area of site best suited for promoting clients’ products targeting individuals age 50+, track impressions, monitor click rates, and optimize campaigns based on performance data.• Oversee media planning and client services teams (three direct reports on each team), assigning tasks, managing progress, and monitoring timekeeping for four contractors.• Attend cross-functional team meetings to provide technical voice on new projects and resolve outstanding issues or client concerns on current projects.

Greater Seattle Area

Sold print and online advertising—including newspaper, direct mail, magazine ads, and promotional marketing—for publisher serving the Northwest as the region’s most trusted news media company, dedicated to quality journalism and public service.• Maintained customer accounts—including contracts, creative, placement, and scheduling—and prospected for new business, increasing revenue from $357,000 in 2002 to $639,000 in 2003 (+79%), and to $916,000 in 2004 (+43%).• Created custom sales presentations based on market research, and provided product recommendations to address customer needs and target markets.• Provided customer service, including follow-up to gauge campaign success and manage unresolved issues as needed.• Grew revenue for new territory in Seattle from $449,375 to $869,500 in 2005—a one-year increase of more than 93%.

Bellevue, Washington

Cold called cities nationwide, selling lead generation service to real estate agents across the U.S.• Educated potential customers on services offered and benefits of building sales through television advertising. • Generated between $5,000 and $10,000 in monthly revenue on average sale of $300.