-Established BROCH LLC, specializing in tailored brand identity strategies for various industries.-Led luxury branding initiatives at BROCH LLC through innovative design thinking and brand audits.-Developed brand audits, visual design, and marketing strategies to elevate brand perception.-Created scalable, customizable pricing tiers for brand audits, driving new revenue streams.-Conducted market research and competitor analysis to inform strategic brand decisions and stay relevant.-Directed independent contractors to ensure smooth project execution and timely deliverables.-Built lasting client relationships by delivering data-driven brand strategies aligned with business objectives.

PGM & BROCH LLC Partnership:-Spearheaded a strategic partnership with Phase Global Management (PGM), enhancing service offerings by providing their clients with a comprehensive suite of Brand Identity/Visual Design and -Strategic Brand Marketing solutions.-Expanded BROCH LLC’s service capabilities by integrating PR and Brand Partnership solutions from PGM, enabling both companies to deliver holistic brand development strategies.-Collaborated with PGM to align brand identity and marketing efforts, ensuring cohesive, high-impact campaigns for clients in various industries.-Fostered strong client relationships by offering tailored, cross-functional solutions that address both branding and public relations needs.BROCH LLC Offerings for PGM:-Developed and executed strategic marketing design initiatives, significantly enhancing brand identity and visibility for PGM’s clients.-Spearheaded PGM’s visual identity redesign, resulting in a 25% increase in brand recognition and stronger market positioning.-Created and enforced brand guidelines to ensure consistency across all marketing materials and channels, maintaining a unified brand presence.-Managed the design and production of high-quality visual content, driving a 30% boost in audience engagement and customer interaction.-Collaborated with cross-functional teams to ensure cohesive messaging and visual consistency across various marketing campaigns.-Leveraged market research to stay ahead of design trends, incorporating innovative approaches into marketing design for enhanced client outcomes.-Utilized analytics tools to measure the performance of design-led campaigns, continuously optimizing strategies for better results.-Provided leadership to remote teams of designers and marketing professionals, fostering a collaborative and creative work environment to execute high-impact campaigns.

-Directed comprehensive market research initiatives, identifying key trends and consumer insights to guide strategic design decisions.-Developed and maintained a centralized visual asset library, streamlining accessibility for design and marketing teams.-Authored and implemented the CAREGARD Warranty Services dealer setup process manual, ensuring consistent brand experiences across automotive programs.-Led the design and development of marketing materials, crafting visually compelling digital content that communicated brand value propositions effectively across platforms.-Collaborated with cross-functional teams to design and execute targeted B2C campaigns, enhancing lead generation and conversion rates.-Conducted A/B testing on marketing designs, optimizing design elements to improve engagement and performance.-Managed multiple design projects, ensuring timely delivery while maintaining high standards of creativity and quality.Notable Achievements:-Enhanced financial transparency through the development of a comprehensive commission process.-Improved data accuracy and streamlined processes by optimizing the ETCH automotive security tracking and dealer signup system.-Established a robust marketing design repository, fostering improved collaboration and creative output within the team.-Standardized procedures by developing a comprehensive dealer setup instruction manual, improving operational efficiency.

Strategic Iconography Design:-Developed a comprehensive iconography system for House of Silk, ensuring visual consistency and enhancing user experience-Collaborated with cross-functional teams to understand user needs and integrate meaningful icons into the user interfaceVisual Language Development:-Spearheaded the creation and evolution of a visual language through iconography, contributing to a cohesive and recognizable brand identity-Translated complex concepts into intuitive and universally understood visual elements, improving user comprehensionIconography Innovation:-Stayed abreast of industry trends and emerging design patterns, consistently bringing innovative iconography solutions to the table-Implemented user feedback and usability testing results to iterate and enhance icon designs for optimal user engagementQuality Assurance:-Implemented and maintained quality assurance processes to guarantee the accuracy and scalability of the iconography system.-Conducted regular audits to ensure consistent application of iconography guidelines in product developmentTool Proficiency:-Utilized Adobe Illustrator and other design tools to create vector-based icon sets, ensuring scalability and adaptability across devices and platforms

Brand Development:-Led the comprehensive rebranding initiative for Pearls & Brown Girls Brunch, resulting in a modern and cohesive visual identity-Defined brand guidelines, including logo redesign, color palette, typography, and imagery to enhance brand recognitionStrategic Positioning:-Conducted market research to identify target demographics and competitors, informing strategic decisions in brand positioning-Developed and executed brand strategies that differentiated Pearls & Brown Girls Brunch in the competitive brunch event landscapeMultichannel Branding:-Implemented consistent branding across various channels, including social media, promotional materials, and event collateral.-Ensured brand coherence in digital and physical spaces, creating a seamless and recognizable brand experience.Community Engagement:-Developed and maintained relationships with the Pearls & Brown Girls Brunch community through strategic branding initiatives.-Implemented social media campaigns to engage followers, increase brand awareness, and promote upcoming events.Metrics and Analytics:-Utilized analytics tools to measure the impact of branding efforts, providing data-driven insights for continuous improvement-Monitored brand sentiment and adjusted strategies to align with evolving audience preferencesEvent Photography Direction:-Directed event photography to capture brand-aligned visuals for marketing materials, social media, and future promotional campaigns-Ensured visual storytelling through photography supported the desired brand narrative

- Created visually appealing and professional cover designs for Wayne State University/Another Chance & Detroit Hispanic Development Corp- Collaborated with the marketing team to understand project requirements and objectives to ensure effective and targeted designs- Utilized Adobe Creative Suite (Photoshop, Illustrator, InDesign) to design and layout graphics, illustrations, and typography for the cover designs- Implemented unique and creative concepts while adhering to brand guidelines and maintaining consistency across all materials- Designed eye-catching cover that effectively conveyed key messages and captured the target audience's attention- Worked closely with clients and stakeholders to incorporate feedback and revisions, ensuring customer satisfaction- Conducted thorough research and analysis of target markets, competitors, and industry trends to develop visually compelling designs that aligned with the organization's objectives.- Stayed updated with the latest design trends, techniques, and software, continuously enhancing design skills and efficiency.- Collaborated with printers and vendors to ensure accurate and high-quality production of cover designs- Received recognition and praise from the marketing team and clients for creative, impactful, and engaging cover designs that contributed to the overall success of marketing campaigns

Strategic Flyer Design:-Conceptualized and designed impactful promotional flyers for Pelzfit's fitness programs, effectively communicating key messages and promotions-Ensured alignment with brand guidelines and marketing objectives to maintain a consistent visual identityTargeted Audience Engagement:-Collaborated with marketing teams to tailor flyer designs to specific target audiences, incorporating visually compelling elements to capture attention-Utilized design principles to enhance readability and convey the benefits of Pelzfit's fitness offeringsEvent-Specific Promotion:-Created event-specific flyers to promote Pelzfit's Bootcamp, contributing to increased attendance and participant engagement-Incorporated thematic and on-brand visuals to enhance the overall event experienceIterative Design Process:Implemented an iterative design process, incorporating feedback from stakeholders and leveraging data-driven insights to enhance flyer effectivenessMaintained flexibility to adapt designs based on evolving marketing strategies and audience preferencesBrand Consistency:Upheld brand consistency in all flyer designs, aligning visual elements with Pelzfit's brand colors, typography, and overall aestheticImplemented and adhered to brand guidelines to reinforce a cohesive and recognizable brand identityDeadline Management:Demonstrated strong project management skills, consistently meeting tight deadlines for multiple flyer design projectsPrioritized tasks effectively to ensure timely delivery of promotional materials for various marketing campaignsSoftware Proficiency:Utilized industry-standard design; Illustrator, Photoshop, to create visually appealing and effective flyer designsStayed updated on design trends and tools to continuously enhance design capabilities.