Jay Jackson Email & Phone Number

United States

-Established BROCH LLC, specializing in tailored brand identity strategies for various industries.-Led luxury branding initiatives at BROCH LLC through innovative design thinking and brand audits.-Developed brand audits, visual design, and marketing strategies to elevate brand perception.-Created scalable, customizable pricing tiers for brand audits, driving new revenue streams.-Conducted market research and competitor analysis to inform strategic brand decisions and stay relevant.-Directed independent contractors to ensure smooth project execution and timely deliverables.-Built lasting client relationships by delivering data-driven brand strategies aligned with business objectives.

Dallas, Texas, United States

PGM & BROCH LLC Partnership:-Spearheaded a strategic partnership with Phase Global Management (PGM), enhancing service offerings by providing their clients with a comprehensive suite of Brand Identity/Visual Design and -Strategic Brand Marketing solutions.-Expanded BROCH LLC’s service capabilities by integrating PR and Brand Partnership solutions from PGM, enabling both companies to deliver holistic brand development strategies.-Collaborated with PGM to align brand identity and marketing efforts, ensuring cohesive, high-impact campaigns for clients in various industries.-Fostered strong client relationships by offering tailored, cross-functional solutions that address both branding and public relations needs.BROCH LLC Offerings for PGM:-Developed and executed strategic marketing design initiatives, significantly enhancing brand identity and visibility for PGM’s clients.-Spearheaded PGM’s visual identity redesign, resulting in a 25% increase in brand recognition and stronger market positioning.-Created and enforced brand guidelines to ensure consistency across all marketing materials and channels, maintaining a unified brand presence.-Managed the design and production of high-quality visual content, driving a 30% boost in audience engagement and customer interaction.-Collaborated with cross-functional teams to ensure cohesive messaging and visual consistency across various marketing campaigns.-Leveraged market research to stay ahead of design trends, incorporating innovative approaches into marketing design for enhanced client outcomes.-Utilized analytics tools to measure the performance of design-led campaigns, continuously optimizing strategies for better results.-Provided leadership to remote teams of designers and marketing professionals, fostering a collaborative and creative work environment to execute high-impact campaigns.

Grapevine, Texas, United States

-Directed comprehensive market research initiatives, identifying key trends and consumer insights to guide strategic design decisions.-Developed and maintained a centralized visual asset library, streamlining accessibility for design and marketing teams.-Authored and implemented the CAREGARD Warranty Services dealer setup process manual, ensuring consistent brand experiences across automotive programs.-Led the design and development of marketing materials, crafting visually compelling digital content that communicated brand value propositions effectively across platforms.-Collaborated with cross-functional teams to design and execute targeted B2C campaigns, enhancing lead generation and conversion rates.-Conducted A/B testing on marketing designs, optimizing design elements to improve engagement and performance.-Managed multiple design projects, ensuring timely delivery while maintaining high standards of creativity and quality.Notable Achievements:-Enhanced financial transparency through the development of a comprehensive commission process.-Improved data accuracy and streamlined processes by optimizing the ETCH automotive security tracking and dealer signup system.-Established a robust marketing design repository, fostering improved collaboration and creative output within the team.-Standardized procedures by developing a comprehensive dealer setup instruction manual, improving operational efficiency.

Greater Atlanta Area

Strategic Iconography Design:-Developed a comprehensive iconography system for House of Silk, ensuring visual consistency and enhancing user experience-Collaborated with cross-functional teams to understand user needs and integrate meaningful icons into the user interfaceVisual Language Development:-Spearheaded the creation and evolution of a visual language through iconography, contributing to a cohesive and recognizable brand identity-Translated complex concepts into intuitive and universally understood visual elements, improving user comprehensionIconography Innovation:-Stayed abreast of industry trends and emerging design patterns, consistently bringing innovative iconography solutions to the table-Implemented user feedback and usability testing results to iterate and enhance icon designs for optimal user engagementQuality Assurance:-Implemented and maintained quality assurance processes to guarantee the accuracy and scalability of the iconography system.-Conducted regular audits to ensure consistent application of iconography guidelines in product developmentTool Proficiency:-Utilized Adobe Illustrator and other design tools to create vector-based icon sets, ensuring scalability and adaptability across devices and platforms

Dallas/Fort Worth Area

Brand Development:-Led the comprehensive rebranding initiative for Pearls & Brown Girls Brunch, resulting in a modern and cohesive visual identity-Defined brand guidelines, including logo redesign, color palette, typography, and imagery to enhance brand recognitionStrategic Positioning:-Conducted market research to identify target demographics and competitors, informing strategic decisions in brand positioning-Developed and executed brand strategies that differentiated Pearls & Brown Girls Brunch in the competitive brunch event landscapeMultichannel Branding:-Implemented consistent branding across various channels, including social media, promotional materials, and event collateral.-Ensured brand coherence in digital and physical spaces, creating a seamless and recognizable brand experience.Community Engagement:-Developed and maintained relationships with the Pearls & Brown Girls Brunch community through strategic branding initiatives.-Implemented social media campaigns to engage followers, increase brand awareness, and promote upcoming events.Metrics and Analytics:-Utilized analytics tools to measure the impact of branding efforts, providing data-driven insights for continuous improvement-Monitored brand sentiment and adjusted strategies to align with evolving audience preferencesEvent Photography Direction:-Directed event photography to capture brand-aligned visuals for marketing materials, social media, and future promotional campaigns-Ensured visual storytelling through photography supported the desired brand narrative

Greater Detroit Area

- Created visually appealing and professional cover designs for Wayne State University/Another Chance & Detroit Hispanic Development Corp- Collaborated with the marketing team to understand project requirements and objectives to ensure effective and targeted designs- Utilized Adobe Creative Suite (Photoshop, Illustrator, InDesign) to design and layout graphics, illustrations, and typography for the cover designs- Implemented unique and creative concepts while adhering to brand guidelines and maintaining consistency across all materials- Designed eye-catching cover that effectively conveyed key messages and captured the target audience's attention- Worked closely with clients and stakeholders to incorporate feedback and revisions, ensuring customer satisfaction- Conducted thorough research and analysis of target markets, competitors, and industry trends to develop visually compelling designs that aligned with the organization's objectives.- Stayed updated with the latest design trends, techniques, and software, continuously enhancing design skills and efficiency.- Collaborated with printers and vendors to ensure accurate and high-quality production of cover designs- Received recognition and praise from the marketing team and clients for creative, impactful, and engaging cover designs that contributed to the overall success of marketing campaigns

Greater Chicago Area

Strategic Flyer Design:-Conceptualized and designed impactful promotional flyers for Pelzfit's fitness programs, effectively communicating key messages and promotions-Ensured alignment with brand guidelines and marketing objectives to maintain a consistent visual identityTargeted Audience Engagement:-Collaborated with marketing teams to tailor flyer designs to specific target audiences, incorporating visually compelling elements to capture attention-Utilized design principles to enhance readability and convey the benefits of Pelzfit's fitness offeringsEvent-Specific Promotion:-Created event-specific flyers to promote Pelzfit's Bootcamp, contributing to increased attendance and participant engagement-Incorporated thematic and on-brand visuals to enhance the overall event experienceIterative Design Process:Implemented an iterative design process, incorporating feedback from stakeholders and leveraging data-driven insights to enhance flyer effectivenessMaintained flexibility to adapt designs based on evolving marketing strategies and audience preferencesBrand Consistency:Upheld brand consistency in all flyer designs, aligning visual elements with Pelzfit's brand colors, typography, and overall aestheticImplemented and adhered to brand guidelines to reinforce a cohesive and recognizable brand identityDeadline Management:Demonstrated strong project management skills, consistently meeting tight deadlines for multiple flyer design projectsPrioritized tasks effectively to ensure timely delivery of promotional materials for various marketing campaignsSoftware Proficiency:Utilized industry-standard design; Illustrator, Photoshop, to create visually appealing and effective flyer designsStayed updated on design trends and tools to continuously enhance design capabilities.

Bachelor Of Fine Arts - Bfa, Graphic Design, 3.2

Program Completion, Ux Design

PHASE 1: THE PRODUCT UI/UX DESIGN PROCESS Step 1 - Understanding the Kickoff Meeting Step 2 - Designing Planning & Research Step 3 - What.

Program Completion, Ui/Ux Training Mentorship

UX DESIGN: PROCESS AND METHODS -The UI/UX Design Process -Flowcharts -Sketching -UX Design - User Personas & Use Cases -Interaction.

Associates Of Arts, Computer Info Systems, 3.3

Activities and Societies: Phi Thete Kappa

Bachelor Of Fine Arts - Bfa, Design And Visual Communications, General, 3.2

Activities and Societies: Phi Theta Kappa

Bachelor Of Fine Arts - Bfa, Design And Visual Communications, General, 3.2