Jay Louisson Email & Phone Number

Auckland, New Zealand

Auckland, New Zealand

Contracted to write an ESG (environment, sustainability, governance) report for a leading building supplies company. Engaged by a leading NZ bank as copywriter for a report on the opportunities and issues facing the agri-sectorDeveloped and continue to implement a thought leadership programme for an internationally recognised employee experience expert recently re-located to NZ from the USWrote core content for The Warehouse Group Annual Report FY20 and FY21Conducted a survey of stakeholders and recommended steps to lift engagement for a global insurance company FY20 and FY21Undertook a customer communications audit for a company importing and wholesaling products to the retail sector

Auckland, New Zealand

Provided strategic counsel and content in support of the Capital Markets 2029 ReviewConducted an audit of external stakeholders for a city council, developed a communications strategy and led a workshop with the CEO and executive teamProvided counsel and developed content in support of two major projects for Tainui Group Holdings: the partial sale of The Base shopping centre and development of a transport and logistics hub at Ruakura.Wrote the annual meeting speeches for a listed transport infrastructure companyManaged stakeholder and internal communications for one of New Zealand’s largest infrastructure companies as it sought resource consents to expand its quarry operations south of AucklandWorked on several annual reports, including Sanford Limited’s 2018 annual report which won Report of the Year Award at the Australasian Reporting Awards in June 2019.

Thailand

Managed a team of consultants based in Bangkok Bank's head officeProvided strategic communications counsel to the Bank's CEO and executive team membersWrote key sections of the Bank's annual report, and speeches for the CEO and senior executives

Auckland, New Zealand

Strategy and content for clients in the dairy, infrastructure, economic development and energy sectors in New Zealand and AustraliaCommunications lead on Trading Among Farmers, offering units in the Fonterra Shareholders' Fund - the largest offering that year on NZXDeveloped and implemented a communications strategy to introduce a new CEO and ownership structure at Ausgrid, a New South Wales electricity company, following the sale of a 50.4% stake in the company to AustralianSuper and IFM InvestorsConducted an internal and external communications audit for a global insurance company, and developed a 90-day plan for the incoming CEOManaged stakeholder and internal communications for one of New Zealand’s largest infrastructure companies as it sought resource consents to expand its south Auckland quarry operations

Auckland, New Zealand

Communications counsel and strategy development for a department of Auckland Council Conducted external stakeholder perception audits in the service and local government sectorsCrisis and media training in the energy sector

Developed and implemented an annual communications plan for NZTE across the AmericasManaged the relationship with an in-market PR service providerResponsible for directing regional media relations and marketing efforts in support of NZ businessesManaged the regional communications budgetWorked closely with other NZ agencies to amplify the NZ storyMember of the senior management team for the Americas

Developed and implemented a communications strategy to support a significant reorganisation within Fonterra, building the case for change internally, while minimising media coverage and managing stakeholder expectations Communications Manager on a two-year project that introduced SAP systems and processes across Fonterra's supply chain Led a team of consultants that refreshed the University of Auckland's marketing and communications positioning, reporting to Vice-Chancellor Dr John Hood Advised two state sector organisations during periods of considerable public and political scrutinyRaised the profile of New Zealand's largest export port - the Port of Tauranga - as it prepared for significant business expansion by implementing a programme of political, business-to-business, media and local government relationship developmentResearched and wrote several annual reports for the Port of Tauranga Managed communications during several national product recalls for a FMCG companyPrior rolesCommunications Manager, State Services CommissionCorporate Relations Advisor, Ministry of HealthPress Secretary, Office of the Deputy Prime MinisterJournalist: print and radio