Jay Rush Email & Phone Number

Boston And Nyc Markets

New England

Greater Boston Area

Boston, Mass.

Specialty Women's Health (injectables, orphan drug reimbursement, buy & bill, specialty pharmacy, MHC account management)

Consulting services to help corporate leaders and managers in the area of marketing, new product commercialization, and alliance management.Pharmique Health also offers partnerships to professionals who need commercial expertise and resources in formation of biotech or pharmaceutical start-ups.Pharmique Health maintains collaborative relationships with experts bringing diverse experience and complementary skill sets to benefit our clients and partners.

Assumed leadership of highly dynamic, bottom ranked New England region. Directed 70 Sales Representatives and District Managers in supporting up to $100M in annual sales revenues. Focused on P&L contribution and profitability; designed resource strategies and developed sales tools that increased competitiveness in a high generic adoption rate versus the nation. Reorganized region and allocated resources based on Massachusetts market environment versus national to advance corporate initiative "Sales Force Effective Deployment." Readjusted headcount away from less to more profitable brands based on product and physician access. Performed need/cost analysis. Improved rankings 3-5 spots to 24th out of 29 in 2008/2009 (region was last in 2007) in a market challenged by generic adoption.Chosen to create innovative incentive compensation plan - one of six regions across nation.

As part of succession training, promoted to this marketing team inside of corporate headquarters to ensure strategies and tactics meet account management team and sales group needs. Dotted line report and "go-to-guy" for Business Head of Internal Medicine. Directly reported to VP, US Managed Markets Marketing.Delivered targeted strategies and tactics to managed markets account management team across Internal Medicine portfolio.Assisted successful conversion strategy to maintain market share in competitor launch of generic label. Drove campaign transitioning accounts from Ambien* to Ambien CR*.Instrumental in strategy communication/acceptance in Proctor & Gamble JV. Worked internally with both camps. Assisted with development of plan for competitive generic introduction (Fosamax*).Participated in new Internal Medicine product development focusing on CNS and Asthma markets. Prepared pre-launch and launch activities. Worked with new product marketing and commercial teams, vendors, and Medical Affairs departments

In this sales driven leadership role, led 8 District Sales Managers and up to 90 Sales Representatives to achieve and exceed respiratory sales quotas through creative performance development initiatives and brand strategies/tactics. Region encompassed New England, New Jersey, and New York. In 2005, moved to corporate headquarters in New Jersey following merge and integration of Sanofi and Aventis. Achieved following US rankings and awards out of 25 regions on average: 3rd in 2002, 1st in 2003, 8th in 2004, 4th in 2005, and 12th in 2006.Earned Regional Director of the Year Award 2003.Consistently recognized for highest turnover through promotion nationwide.

Maximizing Advertising and Promotion (MAP) Initiative, Aventis PharmaceuticalsSelected for this concurrent role by VP of Sales to join 11 leaders from various business units in implementing corporate-wide initiative that maximized advertising and promotion and improved use of targeted sales skills (tools and strategies). Chosen for ability to influence peers and ensure buy-in of new initiatives across business units, as well as manage timelines effectively. Presented to commercial operating team and developed plans to promote sustainability of new tools.Successfully implemented tactics and strategies that improved sales force effectiveness.For an 8-month period, devoted 75% of time to project; maintained Regional Sales Director role (25%).

As high potential employee, selected for this line management role for leadership and productivity talents. Oversaw 5 Regional Account Managers and 6 Senior Account Managers throughout the Northeast corridor; and New York. Participated in pre-launch activities, led new product launches, maintained product access, and worked across sales to drive product pull through. Managed rebate line. In 2000, HMR merged with Rhone-Poulenc Rorer Inc to form Aventis - 50,000 employees and one of the "top 10" pharmaceutical companies in the world. Reported to VP of Account Management.Mentored, trained, and promoted 5 out of 11 team members.

Managed large national healthcare accounts Cigna, Aetna US Healthcare, and pharmacy benefit management companies. Negotiated and managed the rebate contracts. Reported to Director of National Accounts. Saved $4M+ rebate dollars through aggressive negotiations.Secured a $1M investment from Medical Affairs Division that enabled support of Aetna Academic Medicine and Manage Care Forum Pharmacy Medical Outcome study.

Managed Markets Account Management - Marion Merrell DowPromoted to expand drug formulary approval/product access, ensure product pull through by sales team, and advocate medical account development across several market segments - HMO, PPO, PBM, Chain, Wholesale, HIS, Group Practices, and Associations - throughout Western Massachusetts, Connecticut, and Rhode Island. Negotiated long term contracts.Expanded responsibility to include Distribution business regionally (chain and wholesale accounts) in 1994, as well as expansion of territory to include Long Island and New York City.Recipient of "Regional Recognition & Team" awards.

B.A, Business Administration And Political Science

Education record