As a creative copywriter and brand strategist, I bring complex ideas to life through compelling narratives that connect with audiences and elevate brand identities. With over a decade of experience across entertainment, technology, and public safety industries, I’ve honed the art of storytelling to resonate deeply and authentically.✨ Copywriting: Creative & Advertising Copy, Sales Copy, Long- and Short-Form Content, Web Copy✨ Content Strategy: Campaign Planning, Cross-Channel Content, Content Calendars✨ Brand Development: Voice & Tone Consistency, Brand Storytelling, Messaging Frameworks✨ Marketing Communications: Digital Marketing, Social Media Content, Product Launches✨ Editorial & Video: Copyediting, Storytelling, UX Writing, Video Scriptwriting✨ Client Engagement: Stakeholder Communication, Creative Pitches, Cross-Functional Collaboration✨ Leadership: Team Mentorship, Content Quality Management, Project Management
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Senior CopywriterAt&TLos Angeles, Ca, Us -
CopywriterAt&T Feb 2023 - PresentDallas, Texas, United States• Craft strategic, audience-focused content for FirstNet, AT&T’s nationwide public safety network, to elevate brand engagement across digital and print channels• Develop compelling narratives for landing pages, email campaigns, social media, whitepapers, case studies, and print ads, aligning content with FirstNet’s mission to support first responders• Collaborate closely with designers, marketers, and cross-functional teams to ensure cohesive and consistent brand messaging across all touchpoints• Translate complex technical information into accessible, impactful stories that resonate with public safety professionals and key stakeholders• Oversee the full content creation process from initial concept through final execution, supporting FirstNet’s leadership position in public safety communications -
Senior CopywriterFreelance Mar 2016 - Feb 2023Los Angeles, California, United States• Delivered tailored content strategies for clients in tech, e-commerce, and consulting, ensuring alignment with each brand’s unique voice and vision• Developed high-quality web content, product descriptions, and thought leadership pieces that enhance brand authority and engage target audiences• Crafted compelling speeches for C-level executives to support leadership positioning and elevate brand storytelling• Produced brand positioning content for startups, establishing strong market identities and clear brand messaging• Created website copy for emerging companies, providing foundational content to support growth and brand awareness• Effectively managed multiple projects simultaneously, maintaining high standards of quality and creativity across all deliverablesNotable Clients:Hoken (New York, NY)Pioneering Collective (New York, NY)Simply Bread (Los Angeles, CA)
Jay Baxter Education Details
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Marketing
Frequently Asked Questions about Jay Baxter
What company does Jay Baxter work for?
Jay Baxter works for At&t
What is Jay Baxter's role at the current company?
Jay Baxter's current role is Senior Copywriter.
What schools did Jay Baxter attend?
Jay Baxter attended Emerson College.
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6aol.com, yahoo.com, neenah.com, neenahpaper.com, comcast.com, davis-standard.com
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Jay Baxter
Senior Vice President Of Finance At Regions Financial CorporationGreater Birmingham, Alabama Area2citigroup.com, regions.com1 (800) 7XXXXXXX
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Jay Baxter
Proven Business Partner Liaison, Financial Services | Helping Companies Translate Their Business Goals To RealityGreater Philadelphia3vanguard.com, verizon.net, gmail.com
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