J. Brendan Kelly, Mba Email & Phone Number

Saint Paul, MN, US

Minneapolis, Minnesota, US

• Designs marketing/advertising strategy involving: building brand awareness, media placement, content development, local engagement, marketing automation, monitoring sales acquisition and customer retention for startup.
• Researches and conducts all local marketing efforts for product launches in very hyper-local geographies; leveraging in-house research methodologies to employ direct response media and local engagement/events for new.
• Oversees all marketing projects and manages direct response and branding agencies.
• Conducts marketing research, recommends advertising tactics/approach, measures ROAS.

Monroe, Louisiana, US

• Designs and executes media and marketing plans involving strong negotiation skills, market intelligence and data driven research. Making correct and impactful decisions on where and when to market services.
• Geo-centric/hyper-local focus on opportunity areas, creating fiber internet sales in a highly competitive environment.
• Worked across teams to ensure timely install of services – creating customer delight.Significant achievement: revamped marketing and advertising direction to an existing team. Focusing on current customer demographics.

Bloomington, Minnesota, US

• Developing marketing strategy and execution efforts via customer loyalty programs and retention efforts within the Agriculture industry.
• Tactical execution of marketing plans include: digital email campaigns, on-line advertising, conferences, seminars, webinars, and content syndication, and in-app messaging.
• Position requires a thorough understanding of business analytics to ensure proper determination of what’s working and adapt what isn’t working.
• Close colleague with the Customer Success team on program development and implementation.

Little Canada, Minnesota, US

• Manage lead generation and local engagement/promotional efforts for best-in-class home services enterprise and leading Kinetico dealership serving the Twin Cities, northern MN, and WI.
• Role necessitates attention to detail within consumer event situations, a thorough understanding of the voice of the consumer, and the ability to respond to home owner needs in recommending correct solutions.
• Sales enablement techniques include rigorous attention to detail, ensuring proper communication of lead information at the top of the funnel and track through to sales/installation completion.

Mississauga, Ontario, CA

• Successfully develops high revenue potential marketing strategies and manages go to market initiatives including: product launches, sales enablement tools, creative development, and monitoring effectiveness of.
• Ideates and project manages a portfolio of retention and customer lifecycle offerings, creating client value, optimizing customer loyalty, and lowering churn.
• Accountable to ROI of programs ensuring marketing operations and sales enablement excellence.
• Develops, launches, and conducts post mortem analysis on both acquisition and retention programs.
• Provides analytical expertise ensuring achievement of desired business objectives. Including undertaking upstream customer research and monitoring of competitive environment.

Dallas, Texas, US

• Developed and executed marketing plans across seven states with over 700,000 customers. Required high level client contact, persuasive communication skills, and analytical research/dissemination/activation acumen.
• Crafted and implemented media and marketing plans for both direct to consumer and commercial sales; involving in-depth knowledge of traditional and digital media, direct response, social media, Nielsen Connexions data.
• Instructed field operations to areas of market and plant improvement by leveraging insight from consumer usage research and engineering data.
• Ideated new and effective residential and B2B local engagement events across territory with a focus on sales at event and exacting measurement of event promotion return on investment.
• Significant achievement: challenged with developing a “heavy up” marketing campaign in a specific geography in comparison to overall territory. The plan resulted in: new customer activation increasing 41%, resulting.

St Paul, Minnesota, US

• Media planning and marketing advisor. Account specialties included home services, retail, restaurant, and political campaigns.
• Analyzed and interpreted third party customer lifestyle research and buying behaviors data.
• Coordinated all agency functions on behalf of clients through professional network consultants; e.g. contracting for art direction, copywriting, and production.

Kansas City, MO, US

• Established strategy and completing media and marketing plans for clients with combined media billings in excess of $40 million. Account categories included tourism, gaming, and insurance.
• Supervised five traditional and digital media planners.
• Served as department planning and training leader; created new media strategies to grow clients’ share of business, media and new business research.
• Significant achievement: retooled MMG’s flagship client’s overall media lifestage personifications using MRI and Nielsen research. Took action to mix with an emphasis on contextual use of media by the client’s select.

Overland Park, Kansas, US

• Oversaw local media spend for 43 spot markets, and managed sports local sports media. Administered grand opening marketing plans for Nextel’s 1600+ corporate owned stores. Total advertising budget in excess of $400.
• Integral cross-team member on many high level Sprint/Nextel marketing initiatives such as combat planning against disruptive carriers, launching new customer segmentation plans, and acquisition planning of competing.
• Member of the Sprint and Nextel marketing transition team during company merger. Contributions included managing three advertising agencies handling national, local and yellow page media, and Sprint affiliate.
• Significant achievement: developed the retail promotion strategy for Nextel retail stores by expanding media mix while maintaining budget. Same stores sales were increased by 10% or better.

Oak Brook, Illinois, US

• Directed Ace Hardware’s $30 million media and yellow page budgets and agencies.
• Primary organizer of Ace’s search for new media planning and creative agencies. Managed agency relationships.
• In-House consultant to entire Ace enterprise of over 5,000 independently owned and operated stores on advertising strategy and media buying.
• Significant achievement: based on customer shopping pattern research, developed new media strategy; moving from sales spikes to consistent advertising messaging. This action resulted in Ace Hardware's first $100.

College Of Continuing & Professional Studies, Digital Marketing Certified

Master Of Business Administration - Mba, Marketing

Ba, Dual Major: English & Philosophy

Ireland: Study Abroad Program

Education record