J. Brendan Kelly, Mba Email and Phone Number
J. Brendan Kelly, Mba work email
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J. Brendan Kelly, Mba personal email
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An accomplished Marketing Executive with repeated success guiding corporations toward optimum performance through the progressive implementation of data-driven, scientific marketing strategies. My career portfolio is comprised of such noteworthy enterprises as Kwikbit Internet, Lumen Technologies, Frontier Communications, Sprint/Nextel, and the Ace Hardware Corporation. I possess numerous skills suitable for any number of industries. My expertise is in marketing strategy and field marketing management. I carry a quantifiable track record devising and executing highly-impactful marketing campaigns. I am adept in both the B2B and B2C spaces with complementary skill sets in product management, media planning, and marketing operations.Distinguished as a change agent, I am skilled in identifying and addressing underperforming operations; developing and executing robust action plans facilitating positive change, optimizing customer retention, and ensuring stakeholder satisfaction.I am a dual citizen of both the United States and the Republic of Ireland (EU)CORE COMPENTENCIES:• B2B & B2C marketing strategy• Digital and traditional marketing and media planning management• Field Marketing Management• Local engagement/Event promotion• Account based marketing• Media planning: traditional, digital & social• Marketing automation and analytics• Funnel management• Demand generation development• Retention Marketing management• Customer experience
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Vice President MarketingAccessparksSaint Paul, Mn, Us
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Marketing DirectorKwikbit Internet 2022 - 2023Minneapolis, Minnesota, Us•Designs marketing/advertising strategy involving: building brand awareness, media placement, content development, local engagement, marketing automation, monitoring sales acquisition and customer retention for startup Internet Service Provider.•Researches and conducts all local marketing efforts for product launches in very hyper-local geographies; leveraging in-house research methodologies to employ direct response media and local engagement/events for new logo acquisition.•Oversees all marketing projects and manages direct response and branding agencies.•Conducts marketing research, recommends advertising tactics/approach, measures ROAS. -
Field Marketing ManagerLumen Technologies 2020 - 2022Monroe, Louisiana , Us•Designs and executes media and marketing plans involving strong negotiation skills, market intelligence and data driven research. Making correct and impactful decisions on where and when to market services.•Geo-centric/hyper-local focus on opportunity areas, creating fiber internet sales in a highly competitive environment.•Worked across teams to ensure timely install of services – creating customer delight.Significant achievement: revamped marketing and advertising direction to an existing team. Focusing on current customer demographics, redirected current media purchases towards ideal audiences. -
Retention Marketing ManagerDtn 2019 - 2020Bloomington, Minnesota, Us•Developing marketing strategy and execution efforts via customer loyalty programs and retention efforts within the Agriculture industry.•Tactical execution of marketing plans include: digital email campaigns, on-line advertising, conferences, seminars, webinars, and content syndication, and in-app messaging.•Position requires a thorough understanding of business analytics to ensure proper determination of what’s working and adapt what isn’t working.•Close colleague with the Customer Success team on program development and implementation. -
Lead Generation & Event Marketing SpecialistAquarius Home Services 2017 - 2020Little Canada, Minnesota, Us• Manage lead generation and local engagement/promotional efforts for best-in-class home services enterprise and leading Kinetico dealership serving the Twin Cities, northern MN, and WI.• Role necessitates attention to detail within consumer event situations, a thorough understanding of the voice of the consumer, and the ability to respond to home owner needs in recommending correct solutions.• Sales enablement techniques include rigorous attention to detail, ensuring proper communication of lead information at the top of the funnel and track through to sales/installation completion. -
Marketing Campaign ManagerAllstream 2017 - 2019Mississauga, Ontario, Ca• Successfully develops high revenue potential marketing strategies and manages go to market initiatives including: product launches, sales enablement tools, creative development, and monitoring effectiveness of marketing programs.• Ideates and project manages a portfolio of retention and customer lifecycle offerings, creating client value, optimizing customer loyalty, and lowering churn. • Accountable to ROI of programs ensuring marketing operations and sales enablement excellence.• Develops, launches, and conducts post mortem analysis on both acquisition and retention programs. • Provides analytical expertise ensuring achievement of desired business objectives. Including undertaking upstream customer research and monitoring of competitive environment. -
Field Marketing ManagerFrontier Communications 2013 - 2017Dallas, Texas, Us• Developed and executed marketing plans across seven states with over 700,000 customers. Required high level client contact, persuasive communication skills, and analytical research/dissemination/activation acumen ensuring flawless execution of marketing plans.• Crafted and implemented media and marketing plans for both direct to consumer and commercial sales; involving in-depth knowledge of traditional and digital media, direct response, social media, Nielsen Connexions data, proprietary sales information, and oversight of local engagement/PR activities.• Instructed field operations to areas of market and plant improvement by leveraging insight from consumer usage research and engineering data.• Ideated new and effective residential and B2B local engagement events across territory with a focus on sales at event and exacting measurement of event promotion return on investment.• Significant achievement: challenged with developing a “heavy up” marketing campaign in a specific geography in comparison to overall territory. The plan resulted in: new customer activation increasing 41%, resulting net activation increasing 72%. -
Fractional CmoSetanta Media & Marketing 2008 - 2013St Paul, Minnesota, Us• Media planning and marketing advisor. Account specialties included home services, retail, restaurant, and political campaigns.• Analyzed and interpreted third party customer lifestyle research and buying behaviors data.• Coordinated all agency functions on behalf of clients through professional network consultants; e.g. contracting for art direction, copywriting, and production. -
Associate Media DirectorMmg Worldwide 2007 - 2008Kansas City, Mo, Us•Established strategy and completing media and marketing plans for clients with combined media billings in excess of $40 million. Account categories included tourism, gaming, and insurance.•Supervised five traditional and digital media planners.•Served as department planning and training leader; created new media strategies to grow clients’ share of business, media and new business research.•Significant achievement: retooled MMG’s flagship client’s overall media lifestage personifications using MRI and Nielsen research. Took action to mix with an emphasis on contextual use of media by the client’s select target audiences. Results included greater advertising opportunities, increasing competitive share of advertising voice by over 160%. -
Local Marketing ManagerSprint/Nextel 2005 - 2006Overland Park, Kansas, Us•Oversaw local media spend for 43 spot markets, and managed sports local sports media. Administered grand opening marketing plans for Nextel’s 1600+ corporate owned stores. Total advertising budget in excess of $400 million.•Integral cross-team member on many high level Sprint/Nextel marketing initiatives such as combat planning against disruptive carriers, launching new customer segmentation plans, and acquisition planning of competing carriers.•Member of the Sprint and Nextel marketing transition team during company merger. Contributions included managing three advertising agencies handling national, local and yellow page media, and Sprint affiliate acquisitions.•Significant achievement: developed the retail promotion strategy for Nextel retail stores by expanding media mix while maintaining budget. Same stores sales were increased by 10% or better. -
National Media SpecialistAce Hardware Corporation 2001 - 2005Oak Brook, Illinois, Us•Directed Ace Hardware’s $30 million media and yellow page budgets and agencies.•Primary organizer of Ace’s search for new media planning and creative agencies. Managed agency relationships.•In-House consultant to entire Ace enterprise of over 5,000 independently owned and operated stores on advertising strategy and media buying.•Significant achievement: based on customer shopping pattern research, developed new media strategy; moving from sales spikes to consistent advertising messaging. This action resulted in Ace Hardware's first $100 million profit year.
J. Brendan Kelly, Mba Skills
J. Brendan Kelly, Mba Education Details
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University Of Minnesota Boot CampsDigital Marketing Certified -
Depaul Driehaus College Of BusinessMarketing
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Marquette UniversityDual Major: English & Philosophy
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Maynooth UniversityIreland: Study Abroad Program
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Saint Thomas Academy
Frequently Asked Questions about J. Brendan Kelly, Mba
What company does J. Brendan Kelly, Mba work for?
J. Brendan Kelly, Mba works for Accessparks
What is J. Brendan Kelly, Mba's role at the current company?
J. Brendan Kelly, Mba's current role is Vice President Marketing.
What is J. Brendan Kelly, Mba's email address?
J. Brendan Kelly, Mba's email address is ja****@****men.com
What is J. Brendan Kelly, Mba's direct phone number?
J. Brendan Kelly, Mba's direct phone number is +177020*****
What schools did J. Brendan Kelly, Mba attend?
J. Brendan Kelly, Mba attended University Of Minnesota Boot Camps, Depaul Driehaus College Of Business, Marquette University, Maynooth University, Saint Thomas Academy.
What skills is J. Brendan Kelly, Mba known for?
J. Brendan Kelly, Mba has skills like Leadership, Presentation Skills, Direct Marketing, Team Building, Field Marketing, Media Buying, Social Media, Growth Strategies, Hubspot, Salesforce.com, Brand Development, Digital Strategy.
Who are J. Brendan Kelly, Mba's colleagues?
J. Brendan Kelly, Mba's colleagues are Ziad Elghazali, Gerald Albarda, Kevin Bagheri, Roberto Velez, Alessandro Alonzo, Francis Adrian Lupango, Joseph Pappas.
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