Jay Greene Email & Phone Number

San Luis Obispo, California, United States

Continued to perform all duties included under Copywriter, with expanded responsibilities including:Taking lead on the messaging overhaul of our most strategically important web properties, including the Mindbody homepage which sees ~10,000 visits per day. The redesign of our B2B/B2C hub page resulted in a 32% increase in sales form conversions.Working in lockstep with the CEO and other executive leaders to craft highly sensitive, often non-public content including M&A announcements; Board presentations; talk tracks for interviews and events; and rapport-building pieces like blog posts and all-team communications. Developing and implementing core messaging pillars and brand voice that align with Mindbody's target audiences and support our key business objectives.Spearheading the reinvigoration of our SEM strategy, creating highly targeted copy centered on our key messaging pillars to capitalize more effectively on both branded and unbranded search terms.Aligning with Sales leadership to felly revamp their client-facing materials (e.g. demo and pitch decks) to ensure consistent messaging, value positioning, and brand voice across every touchpoint of the customer journey.

San Luis Obispo, California, United States

Crafting compelling and educational copy in a variety of short- and long-format placements, including infographics, online display ads, B2B emails, event promotions, blog posts, case studies, video scripts, and paid & organic social media posts.Collaborating closely with design, video, and web teams to create beautiful and effective visual assets and content.Working closely with internal subject matter experts and stakeholders (including PR, Events, Product Marketing, UX, Legal, and Sales) to ensure accuracy of output as well as alignment with OKRs and brand guidelines.Optimizing web content for SEO to increase rankings and organic visibility, driving increased traffic to expansive set of web properties.

San Luis Obispo, California Area

Collaborated with all marketing and sales teams within the org to coordinate campaigns and communications to our existing client base, deployed through all of our available marketing channels (email, in-product, direct mail).Drove a highly successful direct mail ABM effort in conjunction with our Expand (upsell and cross-sell) sales team that yielded consistent and significant increases in client ARPS.Lead ideation and strategy for the creation and refinement of marketing channels.

San Luis Obispo, California Area

Continued to act as the subject matter expert and channel manager for our in-product marketing channel, while taking on product positioning and go-to-market responsibilities for several of our most important products. Undertook a large-scale project to create a single source of truth on the positioning for all primary product offerings, where all teams across the org could find approved terminology, language, position, statistics, and regional differentiation.

San Luis Obispo, California Area

Acted as the subject matter expert and channel owner for our primary in-product marketing channel. Planned, composed, coordinated, and published in-product notifications to select clients, and then analyzed and reported on the performance of these campaigns.

San Luis Obispo, Ca

In a position that emphasized excellent customer service and account management as much as it did deep product knowledge, I worked with select new clients to build and deploy their Mindbody software on their behalf, providing a turn-key solution and a seamless onboarding experience. I then trained the client in the best-practice use of their software.

Created original content and revised existing copy for lead generation landing pages to support sales of micro-sites and paid advertising campaigns.Adapted portions of existing information into shareable, transportable formats (i.e. checklists, infographics, curated lists) to market content to a wider audience. Analyzed marketing data (i.e. A/B variant testing, qualitative questionnaires) to evaluate success of current copy and strategized possible improvements.

San Marcos, Ca

Consulted with and assisted college students in all stages of the writing process; offered constructive guidance, discussed various strategies, provided resources, and encouraged critical thinking. Led small group tutoring sessions aimed at mastery of a specific skill. Attained Level 3 (Master) certification from the CRLA (College Reading & Language Association).

San Marcos, Ca

Designed and executed a thematically structured course designed to foster college-level writing.Implemented student-centered instruction in rhetoric, argumentative organization, expression, grammar, mechanics, and vocabulary.Monitored student comprehension of the material; adjusted approach as needed to effectively meet the needs of a very culturally diverse classroom.

San Luis Obispo, California

Developed and employed a highly structured guided reading program and direct, strategic, small group instruction in spelling, grammar, and comprehension in a “Walk-to-Learn” format. Collaborated with classroom teachers to coordinate lessons and to discuss trajectories of student improvement.

Bachelor Of Arts (B.A.), Literature And Writing

Multiple Subject Teaching Credential, Education

Master Of Arts (Ma), Literature And Writing