Marketing Advisor
CurrentResponsible for undertaking marketing activities and developing marketing plans for numerous clients, ranging from small sole-traders through to mid-market companies and international franchises. Key activities included: - Created strategic plans including marketing plans, campaign plans, digital communications plans, and the brand experience (brand story, values, and key messaging) for clients.- Implemented digital communications plans for clients. This included managing multiple social media accounts, developing eNewsletters, and overseeing content creation.- Developed creative briefs and coordinated suppliers such as website developers, designers, photographers and print companies to complete projects for clients ranging from developing their website through to arranging collateral for expos and events.