Jayme Buonocore Email & Phone Number

New York, Ny, Us

Bellshill, Lanarkshire, Gb

• Oversee US digital marketing and ecommerce for portfolio of premium and luxury spirits brands • Grow team from individual contributor to developing role profiles, recruiting, and managing team of seven • Own digital 5 year plan and annual digital & ecomm strategies at portfolio and brand level across channels• Drive digital and ecommerce capabilities and upskilling agenda for US business, from software and tools to professional development across functions• Manage multimillion dollar budget, establish processes and cross functional ways of working, manage digital agencies• Develop digital ecosystems and omnichannel journeys for each brand, leveraging consistent creative and highest converting touchpoints on digital path to purchase• Execute Global ecommerce pilots, share US best practice with markets as part of Global eCommerce Leadership Team• Partner with Trade Marketing to develop 360 programs, and with Commercial team to sell-in digital programs to distributors, retailers, and marketplaces• Maintain expertise in spirits consumer and shopper behavior via custom studies and research with actionable outputs• Significant contributor to company’s Global digital and data transformation sprints• Lead marketing creative ideation via disciplined brainstorming sessions for rapid output of concepts at scale• Founding member of WG&S Global Diversity, Equity & Inclusion Steering Committee, representing the US

Bellshill, Lanarkshire, Gb

• Led development and oversaw execution of content, creative and channel strategies across 80+ digital properties• Delivered influential digital content at scale; programmed a step change in quality and consistency of campaigns• Measured the most effective engagement points across channels, increased acquisition of high quality consumers• Develop, defend, and evolve brand worlds, tone of voice, and positioning in an online context• Collaborate with cross-functional interagency teams and brand teams to develop annual brand plans• Worked with Global partners to develop programs and provide US perspective and insights• Managed digital agencies, scopes of work, and budgets• Worked directly with influencers, wrote digital portions of contracts and co-managed key relationships • Developed, promoted and supported digital programming among key partners: distributors, customers, national accounts, brand ambassadors, and regional teams

New York, New York, Us

Clients: William Grant & Sons, Stoli, Patron, New Business• Served as lead strategist for Glenfiddich, The Balvenie, Tullamore DEW, Hendrick’s Gin, Lillet, and elit by Stolichnaya: social media, CRM, websites, and mobile apps• Cultivated deep understanding of the spirits industry and its rules of engagement in advertising• Developed and wrote all content for content calendars, email copy, blog , and web posts• Served as digital and social media point of contact for clients, PR and media agencies, partners, and vendors• Acquired new digital business, from devising strategy through presenting the pitch: Patron, Hendrick’s Gin and Lillet• Provided strategic direction for various initiatives, e.g. new platforms, digital support for events and media• Generated in-depth reports, competitive research, and social audits with analysis of results and actionable tactics• Selected by agency to live-tweet on behalf of a prominent celebrity in a real-time fan Q&A on Twitter

New York, New York, Us

Clients: William Grant & Sons, Stoli, New Business

New York, New York, Us

Clients: William Grant & Sons, Stoli

New York, New York, Us

Client: American Express• Worked as a liaison among internal teams, clients, and other agencies to traffic weekly Entertainment Access assets in order to build dynamic versions of email communications and update the American Express website• Made strategy recommendations based on trends in data and emerging technologies• Developed best practice report and process documents for social media integration• Acted as Reporting Lead for Interactive team, generated monthly scorecards, maintained channel tracking, fulfilled ad hoc data requests from the client and internal sources. Updated, streamlined, and improved reporting process• Assisted strategy and new business teams with marketing research, campaign development, and responses to RFPs• Served as editor of the agency’s daily “Newz” letter, covering relevant industry news and technological innovations

• Chosen to be part of a small international team of student consultants to study and optimize Wal-Mart’s Asian supply chain• Met with prominent industry and government officials to discuss developing social, political and regulatory landscape• Toured and documented government non-compliant factories and made recommendations to meet changing environmental and human rights codes

Ba, Political Science

Mba, International Business, Marketing

Wset Level 1, Spirits

Oxford Blockchain Strategy Programme