As Senior Marketing Manager and Content Director at Digi International, a global leader in IoT solutions, I bring over 20 years of experience in marketing communications, search engine optimization, PR, social media, and technical communications to the content marketing function. I have a certification in SEO and a proven track record of driving web traffic and demand generation through strategic content initiatives.My core competencies include multi-channel content strategy and project management; mentoring, coaching and managing creative teams, copywriters; managing global PR communications; building the editorial calendar; collaborating with internal teams of subject matter experts and stakeholders; driving development of optimized content for blogs, web, video and marketing collateral; training and mentoring copywriters in SEO; and providing editorial oversight of marketing communications materials for voice, style, consistency, brand standards, and editorial quality. I am passionate about building a high-performance content engine and managing development of high-value content that drives SEO, conversions, lead and business growth, enhances customer engagement and loyalty, and showcases the company, its solutions, expertise and thought leadership.
Listed skills include Social Media Marketing, Blogging, Content Strategy, Copywriting, and 40 others.