Every company deserves access to first-class marketing. The Marketing Centre provides Marketing Director services to companies on a part-time basis - for those companies who recognise they need the skill set of a Marketing Director but don't want, don't need or can't afford one full time

Supporting the founder and advising on Marketing and Business strategy, pitch decks and positioning to secure funding/investment and trusted advisor on other areas of the business as it scales

I help organisations develop and execute robust marketing strategies, launch new products effectively, and optimise their marketing efforts for growth and profitability.

Pro-bono advisor and support to the business owner in how to evolve the service beyond what it is today, to become more profitable. Initially consulted on Brand and Website refresh with a view to support to execute ongoing Marketing programmes and advise as the business diversified and expanded its offering. This is a transnational consultation for a small, yet successful business in France. Supported through to sale in April 2023

Lead team through companywide GTM re-brand & transformation from local to functional organisational designTransformed marketing into key specialisms including brand, PR and communications, growth marketing, customer marketing, digital marketing, product marketing, martech, analytics and operations marketing, field marketing, inhouse creative & business development teamsDeveloped the marketing goals/ objectives and three-year strategy (Brand/ Growth/Customer) including budget and performance measurement and plans within each specialism and GTM approach and execution

Observed, orchestrated and defined remit of product marketing across 20+ markets designing and proposing Product Marketing Blueprint focused on Intel and Insights, Customer Advisory, Value Propositions, Go-To-Market and Revenue Growth Marketing to shape and structure the team for success. This also included shaping the data/platform, managed services propositions 'story' to support GTM strategy

Inspired and managed a team to create global client-centric propositions, delivering sales enablement and content to support all marketing channels across global regions by shaping and directing the go to market approach, executing the vision and simplifying technical products into data backed offers.Spearheaded new function – structure/ tools/process, delivered client-centric ABM & GTMEnforced a client persona approach, market activation strategy globally to fuel growth and CSIOwner of strategic initiatives bringing to life technical products into market leading propositionsAmplified/ simplified product portfolio, aligned strategic measures, delivered impactful content Showcasing to key accounts by delivering an ‘Innovation Suite and data stories to intensify innovation storyOverhauled communications framework to articulate investment in portfolio developmentAccelerated business growth by introducing competitor and customer intelligence tools for sales and introduced growth marketing to focus demand generation Transformed and managed a team of marketers in strategic, product and growth marketingForged alignment on joint marketing with strategic partners

Principle lead, accountable for programmatic management & GTM execution, commercial delivery, governance and planning of the business product portfolio and managed a team of 40 people. Developed & motivated team to a mature operational state - 12% happier; delivered Product lifecycle Framework– 20% improved GTM; Authority on B2B Customer Experience design – 2% CSI uplift; CapEx Management £16m+ with 100% utilisation and 13% cost saving; Coaching & Mentoring 69 Talentees.

Motivated and Managed 100+ matrix programme team to deliver a digitally converged portfolio of growth products for the B2B market. Budget management £5m+. Managed a multi-disciplined team, conflict resolution and prioritisation. Led ‘customer experience, Go-To-Market & sales enablement to deliver and launch digital products to generate new revenue/growth £200m+ successfully executing measurable business plans, and board level reporting.

Responsible for growing O2's share of the B2B data/business solutions market valued at £20bn - by developing new propositions, including partner/ vendor engagement/ alignment ensuring the customer experience, GTM is executed right first time.

Owned P&Ls Plan /GTM & Customer Experience - launched Mobile Broadband, Mobile Internet/ Skype phone) re-branding, delivered segmentation strategy & transformation. Budget management of £10m+.

Owned the ‘Consumer Mobilisations and Social Networking Services Strategy and development. Secured roadmap prioritisation, delivered O2 bluebook, NFC and O2 Joggle. Budget management of £18m+. Managed department & Matrix team.

Working within the Broadband VAS team responsible for delivery of propositions to Consumer, Business and Education markets - responsibilities included: channel proposition and marketing management, strategic communications planning, business management of budget/ P&L, business and proposition development for key markets (virtical and horizontal), client liaison and management of strategic partners. Successfully launched digital content products to consumer and education markets

Contracted as 'Business Manager' - managed P&L, marketing and communications strategy, planning and consultation. Matrix management of sales, product managers, product solutions, customer serices and marketing. Responsible for the execution of business and marketing plans, proposition strategy and sales targets.

Key project management of fully integrated marcoms activities, including planning, execution and reporting. Other responsibilities included product development - enabling launch, branding and marcoms of new products and existing products to market. Management of key business and content partners, and delivery of adhoc projects, inclusive of budget management.

Fully accountable for business planning and marketing communications of products and service. Included management across Europe of brand, and marketing strategy, management of of key blue chip partners including, Microsoft, Sun Microsystems, Dell, IBM, HP Compaq, Fujitsu Siemens, Cisco, NEC, Intel and others including channel, ISV/ISD, consumer and business markets. Owner and developer of CRM and segmentation strategy pilots and other business management responsibilies around new product launches, channel strategy and marcomms delivery

Owned development and business engagement, market entry strategy, brand creation and marketing collateral for Createmaster and other smaller business within the group

Created the 'Createmaster' name and branding to position a digital solution to inform facility management teams about the services to the building including suppliers, assets, operational manuals and maintenance schedules, all searchable in a single platform. This was an industry first.

Responsible for Business Marketing, Marcomms of all Major Programmes including, The Dome, CTRL, Silver Jubilee Line Extensions, Thames Sewage Plants, Managed Services such London Airports incl Heathrow, and Security sytems, Mechanical and Electical engineering projects

Brand Marketing and Communications Manager – Managed implementation of a new business ‘contract brand’ for the ICA (esca).

Brand Marketing Communications Manager – Managed marketing communications, business development, agency management and budget

Tussauds Group Plc (Alton Towers) - responsible for co-ordinating a variety of events including pop concerts (James, Neil Diamond, Wet Wet Wet) and day to day front of house service management and customer relations

Sales and Marketing Communications Executive – Managed communications and customers in EMEA, UK and SEA markets