Peter Craven Email & Phone Number

Chester

Providing part-time Marketing Director support for growing and ambitious businessesEvery company deserves access to first class marketing. The Marketing Centre provides Marketing Director services to companies on a part time basis - for those companies who recognise they need the skill set of a Marketing Director but don't want, don't need or can't afford one full time

Manchester Area, United Kingdom

Working as part of a select team of Growth Strategists helping businesses to transform and grow through the rigorous application of strategic marketing processes. As a Growth Strategist I have many years of proven experience, enabling me to act as a mentor and guide to ambitious leadership teams looking to unlock their potential.

Chester, United Kingdom

I founded ‘Spy Hill Consulting’ with the aim of helping Clients to grow their Business and to optimise their Brands and Communication. ’ I can add value to clients in a number of different ways:1) Part time / Interim Marketing Director For companies who have a real desire and need to strengthen their brand and create dynamic marketing strategies that work - but cannot presently justify a full time Marketing Director / Manager. I can also cover interim roles in larger companies… Show more I founded ‘Spy Hill Consulting’ with the aim of helping Clients to grow their Business and to optimise their Brands and Communication. ’ I can add value to clients in a number of different ways:1) Part time / Interim Marketing Director For companies who have a real desire and need to strengthen their brand and create dynamic marketing strategies that work - but cannot presently justify a full time Marketing Director / Manager. I can also cover interim roles in larger companies bringing strategic nous, a hands approach and a track record of achieving impressive ‘Return On Investment’Recent assignment: Regional House Builder: Part time role in a regional House Developer, I led the transformation of their Brand and communication activity, contributing to a 4 fold increase in leads and an 85% increase in annual sales.2) Project ManagementI enjoy getting stuck into busy projects and can help large or smaller companies in one off assignments whether Brand, Communication or Event based. Recent project: Cycling Event: Helped to establish an inaugural cycling event ‘Bike Chester’ in 2016 that attracted ever 500 riders in its first year, attract significant sponsorship and currently retained to work on ‘Bike Chester 2017’.3) ‘Business Growth’ coaching to SME’sPreviously a ‘Growth Accelerator’ Coach, I help a variety of SME’s acting as their mentor /catalyst to create Business Plans and set Marketing / Business Development strategies to achieve their aims.Recent projects: Currently working with 2 different digital marketing agencies to create 3 year business plans, improve their processes, clarify their own Brand and to establish new business development strategies.4) Recruiting Agency PartnersI have an excellent network of agency partners to cover the full remit of marketing services. and am well placed to locate the right partners, to manage the pitch process and to optimise any agency agreement for you. Show less

Manchester, United Kingdom

An award-winning integrated marketing agency based in central Manchester with a £2 million annual turnover. The agency delivered the full range of strategic marketing solutions, both B2B and B2C, to an enviable list of national and international blue-chip clients.- Built and led the business development and client services teams, with overall responsibility for the financial management of the agency.- Ensured the business remained profitable for 16 years through strong… Show more An award-winning integrated marketing agency based in central Manchester with a £2 million annual turnover. The agency delivered the full range of strategic marketing solutions, both B2B and B2C, to an enviable list of national and international blue-chip clients.- Built and led the business development and client services teams, with overall responsibility for the financial management of the agency.- Ensured the business remained profitable for 16 years through strong leadership, tight financial planning and management processes, robust budgetary controls and the production of prompt monthly and annual accounts.- Achieved client retention rates above the industry norm, including many blue-chip international accounts such as Motorola (12 years), Toyota (12 years), Calypso (10 years), ConvaTec (8 years) and Lexus (7 years).- Developed a bespoke marketing proposition and campaign planning model built around collaboration with clients, helping them to interrogate and position their own brands to better serve the ongoing creative strategy.Major client wins and activity- Medical sector: Managed the highly successful global communication launch of Hydrofiber, a powerful ‘ingredient’ technology, on behalf of a global wound dressings giant.- Automotive sector: Developed pan-European trade and consumer campaigns including strategy and through-the-line marketing tools for 35 European territories.- Telecoms sector: Created and supplied all trade and consumer campaign elements required to market a wide range of Android smartphones and tablets.- Airlines sector: Managed the UK creative account for this overseas airline, delivering powerful creative solutions and marketing activity which led to a significant uplift in enquiries and ticket sales. Show less

Liverpool

Wholly owned subsidiary of the Sony Corporation, employing over 700 people worldwide, developing and publishing console and PC based games on a global basis.• Reported direct to the UK Managing Director and responsible for a £3m marketing and PR budget within the UK market, launching 50 new titles per year. Member of the steering group for global NPD strategy.• Achieved a market-leading position in terms of sales of ‘Playstation’ games in the UK for two years and achieved several UK top… Show more Wholly owned subsidiary of the Sony Corporation, employing over 700 people worldwide, developing and publishing console and PC based games on a global basis.• Reported direct to the UK Managing Director and responsible for a £3m marketing and PR budget within the UK market, launching 50 new titles per year. Member of the steering group for global NPD strategy.• Achieved a market-leading position in terms of sales of ‘Playstation’ games in the UK for two years and achieved several UK top 5 hits.• Helped to turned round a faltering US team and marketing strategy and transformed their performance by focusing activities on core products, introducing planning processes and restructuring the marketing team.• Twice created a high-impact presence at E3, the leading global games show in Los Angeles, to raise international brand awareness and promote/launch new products to the major retail buyers and specialist press. Show less

Crewe, United Kingdom

US $800m turnover, market leading global manufacturer of Veterinary Pharmaceuticals, with 2000 employees, providing a wide range of medicinal products for the agricultural and pet sector. Bought out Coopers Pitman Moore in 1992. • Reported direct to the Marketing Director and responsible for UK marketing of all the entire pet range consisting of over 20 products including vaccines, worming and parasite control products.• Increased sales and market share for key product lines by… Show more US $800m turnover, market leading global manufacturer of Veterinary Pharmaceuticals, with 2000 employees, providing a wide range of medicinal products for the agricultural and pet sector. Bought out Coopers Pitman Moore in 1992. • Reported direct to the Marketing Director and responsible for UK marketing of all the entire pet range consisting of over 20 products including vaccines, worming and parasite control products.• Increased sales and market share for key product lines by developing a loyalty programme for veterinary surgeon customers. ‘Vet Plan’ rewarded clients with a sliding scale of added discount and benefits. Show less

Cardiff, United Kingdom

Market leading manufacturer of agricultural and veterinary pharmaceuticals – jointly owned by ICI and Wellcome. • Reported direct the Regional Sales Director and responsible for managing a portfolio of about 50 key accounts of Veterinary Practices and Agricultural merchants in South East wales – selling in a wide range of prescription only and over the counter medicines.• Significantly exceeded all challenging sales targets and was subsequently seconded and then elevated to the brand… Show more Market leading manufacturer of agricultural and veterinary pharmaceuticals – jointly owned by ICI and Wellcome. • Reported direct the Regional Sales Director and responsible for managing a portfolio of about 50 key accounts of Veterinary Practices and Agricultural merchants in South East wales – selling in a wide range of prescription only and over the counter medicines.• Significantly exceeded all challenging sales targets and was subsequently seconded and then elevated to the brand management team. Show less

Wiltshire

Diploma In Marketing, Marketing

Agiculture, Bsc Hons

A Levels

Activities and Societies: rugby