• Identify and develop new product segments, creating business plans to expand into complementary industries. • Building Product Roadmap for existing product line growth including prioritizing products complementary to the existing offerings.• Consultant to the Product Operations Manager to ensure new and existing cross-references have the most updated information, including machine fit.• Translating technical data for marketing pieces and website commerce categories.• Building and enhancing the Sourcing database, including updating or adding vendor information in the system, (currently NetSuite), to identify Preferred Suppliers and alternatives.• Competitive Analysis of OEM including obsolete and part changes as well as direct competitor pricing and offering.• Building the Equipment Resources for internal use including Manuals, Specification Sheets, and Product Bulletins.• Researching and reporting on industry trends, industry requirements, OEM equipment updates, technology insight, and any regulations for current and future product lines.• Participating in trade shows for the development of vendor relationships and potential customers.• Creating business pipeline and maintaining opportunities in current CRM, NetSuite.• Developing leads and prospects through the current CRM (NetSuite), for new account segments.• Creating business plans that will achieve an immediate impact on sales and market share of new product lines.• Project management of new product lines from inception to completion of sales to new and existing customers.• Creation of new product lines and/or repositioning of current product lines as the market dictates.

● Developed a business plan for the launch of a digital jukebox rental business and won1st place prize at the Rowan University Business Plan Competition in 2007.● Obtained startup funding through both traditional financing and angel investment capitaland successfully launched the company’s equipment rental division.● Built custom software solutions to improve efficiency of our operations, marketing, and sales processes.● Hired, trained, and managed a team of over 15+ employees and increased customersatisfaction by developing training manuals and standard operating procedures (SOP).● Processed feedback from customers, venues, and other stakeholders to improve ourproduct and service offerings.● Refined business management software to facilitate customer relations, ordermanagement, and fulfillment.

● Discovered, developed, and launched the company's custom line of touch screenjukeboxes, karaoke machines, and related SaaS platform.● Managed an Agile/Scrum development process and defined specifications, roadmaps,flowcharts, user stories, scrubbed backlogs, and prioritized product features.● Developed product strategies and visions from customer feedback, customer interviews,team meetings, and quantitative analysis.● Spearheaded prototype design and product implementation strategies while stayingfocused on design to manufacture goals and cost reduction.● Trained and offered technical support for clients online, at tradeshows, and on-site.

● Provided marketing strategy and planning consultation for the company’s in-house digitalmarketing team promoting commercial cleaning services.● Architected marketing strategies that focused on key buying metrics and wrote engagingmarketing copy for both print and web.● Planned, assembled, and maintained promotional websites using HubSpot, Drupal,WordPress, and custom HTML/CSS/JavaScript.● Optimized websites for speed and for search engine optimization (SEO) and analyzedcampaign effectiveness to determine return on investment.● Integrated sales funnel into Salesforce resulting in a 60% increase in lead generationand improving efficiency of sales.

● Assisted in the provision and maintenance of IT infrastructure for the campus network. ● Offered technical support and consultation for the students living in on-campus housing.