Jay Vera Email & Phone Number

San Francisco Bay Area

Brand Identity ⧫ Product Positioning ⧫ Content Strategy ⧫ Media Design ⧫ Content Creation ⧫ Media Buying

Scotts Valley, Ca

Developed content briefs that fully incorporate the CrossFit brand and diverse perspectives of data-informed internal marketers, external corporate partners, and intuitive creative design. Contributed to the pre-production and development of pitches and sales collateral, including scripts, videos and social media. Sourced and built high-performing project teams by identifying top creative talent from agencies and contractors. Developed videos to highlight model trainers.Highlight… Show more Developed content briefs that fully incorporate the CrossFit brand and diverse perspectives of data-informed internal marketers, external corporate partners, and intuitive creative design. Contributed to the pre-production and development of pitches and sales collateral, including scripts, videos and social media. Sourced and built high-performing project teams by identifying top creative talent from agencies and contractors. Developed videos to highlight model trainers.Highlight Reel:▪ Created media content that helped drive explosive growth from 1,000 to more than 15,000 gyms worldwide.▪ Independently led full-cycle production process for 150+ key video projects, from inception through delivery. Quickly scoped programs pre-sale to set budgets and streamline process and timelines.▪ Introduced idea of including diverse and at-risk communities to make the brand more accessible and build awareness beyond elite athletes. - Produced, directed, and edited award-winning documentary on the prevalence of diabetes in underserved Latino communities in East LA. - Expanded audience by capturing the lives of athletes (including youth) on location in Stockton, Africa, Europe, and high-poverty neighborhoods of Argentina.▪ Directed 4 commercials, 2 of which were for Reebok’s Nano shoes. Wrote, produced, and edited ad campaigns for broadcast and editorial content on ESPN and CBS. Collaborated on cross-promotion with executives, staff, and freelance resources to produce commercial content and documentaries.▪ Elevated the brands' social media presence with content specifically designed for each platform. Show less

Mountain View, Ca

▪ Shot and edited 12 “Elite Athlete Workout” sports segments following high-profile athletes for Yahoo Sports Channel.▪ Audio engineered in-studio sports segments such as Fantasy Football and related 5-minute segments.▪ Composed 3D motion graphics in Adobe After Effects to enhance show quality and impact.▪ Edited a wide range of spots and show openers.

San Jose, Ca

▪ Served as a freelance director, director of photography, and editor. ▪ Created, directed, and edited a studio show pilot entitled “Illegal America”▪ Shot and edited a series of Public Service Announcements for various non-profit organizations.▪ Composed 3D motion graphics in Adobe After Effects and operated the camera for onsite live events.▪ Conducted live streaming for the San Jose Chamber of Commerce and City Council Meetings.

San Juan Bautista, Ca

▪ Worked under the tutelage of the founding artistic director, Luis Valdez (writer and director of La Bamba).▪ Created an original script on Chicano culture and directed the play that ran for 3 weeks and 6 performances. ▪ Performed roles of several leading characters in 12+ on-stage productions of 6 different plays across 2 seasons.

B.A. Degree, Broadcasting Communication Arts, Film/ Television Production

Activities and Societies: 1 of 3 graduates who earned Honorable Mention. Award-winning productions include: ▪ California State University.

A.A. Degree, Film/ Television Production