Jay Weeks

Jay Weeks Email and Phone Number

Founder and Fractional CMO @ Echosurge Marketing
Massachusetts, United States
Jay Weeks's Location
Suffolk County, Massachusetts, United States, United States
Jay Weeks's Contact Details
About Jay Weeks

Experienced Digital Marketing Director | Driving Revenue through Integrated Marketing and Sales SystemsAs an experienced B2B Digital Marketing Strategist, I specialize in driving revenue through integrated marketing and sales systems. With over a decade of industry expertise, I have successfully delivered digital campaigns that boost website traffic, generate high-quality leads, and drive revenue growth for B2B manufacturers.My approach involves developing and implementing effective digital marketing strategies tailored to each client's needs. By leveraging a combination of Search Engine Marketing (SEM), Google Ads, and content management systems (CMS), I create targeted campaigns that enhance brand visibility, generate qualified leads, and optimize conversion rates.My ability to track and analyze marketing analytics sets me apart, allowing me to make data-driven decisions and refine strategies for the best possible results. I excel at managing marketing budgets and ensuring optimal allocation of resources, resulting in a high return on investment for my clients.In addition to my digital marketing expertise, I have successfully executed various video production projects, utilizing visual storytelling to engage audiences and enhance brand messaging. Using Google Analytics and other digital marketing analytics tools, I extract valuable insights, identify trends, and continuously improve campaign performance.My ultimate goal is to help B2B companies streamline their processes by integrating marketing and sales systems. I ensure alignment between marketing efforts and sales objectives by nurturing leads and accelerating revenue generation. This approach enhances lead quality, improves customer retention, and increases revenue growth. Key Skills:Search Engine Marketing (SEM), Google Ads, Sales & Marketing, Marketing Budget Management, Marketing Campaigns, Marketing Analytics, Video Production, Marketing Management, E-commerce Strategy, Shopify Strategy, Google Analytics, Content Management Systems (CMS), Digital Marketing Analytics, B2B Marketing, Digital Strategy, Marketing Automation

Jay Weeks's Current Company Details
Echosurge Marketing

Echosurge Marketing

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Founder and Fractional CMO
Massachusetts, United States
Website:
echosurgemarketing.com
Employees:
1
Jay Weeks Work Experience Details
  • Echosurge Marketing
    Founder And Fractional Cmo
    Echosurge Marketing
    Massachusetts, United States
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  • Echosurge Marketing
    Marketing Strategy Consultant
    Echosurge Marketing Oct 2011 - Present
    Boston, Ma
    As a seasoned B2B marketing strategist, I have partnered with Founders, CEOs, and CMOs to drive leads, revenue, and business growth for companies generating $5 million to $50 million in annual revenue. My expertise includes:- Building high-performing marketing teams and implementing comprehensive demand generation, content marketing, and product marketing initiatives- Executing end-to-end B2B demand generation campaigns, driving significant increases in website traffic and delivering thousands of qualified leads- Leveraging SEM, Google Ads, and content marketing to create targeted campaigns that enhance brand visibility, optimize conversion rates, and nurture leads through the sales funnel- Directing website design and development projects focused on enhancing user experiences and aligning with customer journeys, resulting in substantial increases in lead generationI work cross-functionally with sales and product teams to develop cohesive messaging, optimize marketing campaigns, and identify growth opportunities. By utilizing tools such as Hubspot and Salesforce, I effectively integrate marketing and sales efforts to accelerate revenue generation and support business objectives.With a deep understanding of complex buyer journeys, I develop marketing strategies that resonate with target audiences and drive engagement. I have led successful product launches and digital initiatives, focusing on creating seamless customer experiences and optimizing conversion rates through A/B testing and data-driven insights.As a results-driven leader, I effectively manage marketing budgets, ensuring efficient resource allocation to maximize ROI. By leveraging analytics tools like Google Analytics and Microsoft Clarity, I derive actionable insights that inform strategic decision-making and optimize campaign performance.By integrating marketing and sales systems, I align marketing efforts with business objectives, nurturing leads and accelerating revenue generation.
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  • Organic Bath Co.
    Director Of Marketing
    Organic Bath Co. Jan 2015 - Present
    Boston, Massachusetts, United States
    As the Director of Marketing and Operations for Organic Bath Co., I have driven significant growth and operational efficiency through strategic marketing initiatives and data-driven decision-making.I spearheaded the development of the brand's identity, including product packaging designs, website, and marketing materials, ensuring a cohesive and compelling brand experience across all touchpoints.Leveraging my expertise in digital marketing, I developed and implemented a comprehensive digital strategy that led to a 45% increase in online traffic, a 73% growth in sales through digital channels, and a 25% higher conversion rate from online marketing campaigns over the last two years. I analyzed customer data, including surveys, to refine retention marketing strategies, resulting in a 38% increase in customer retention and an 11% increase in average order value.Through targeted social media and email campaigns, I expanded the customer base by 15,000 in one year, achieving an average open rate of over 50%. My focus on customer satisfaction is evident in the average Net Promoter Score of over 70 during our last three annual customer surveys.In addition to my marketing achievements, I have demonstrated strong leadership skills, directly managing 19 employees and over 30 contractors while fostering a culture of continuous improvement.
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  • Well Summit
    Director Of Marketing And Business Development
    Well Summit Sep 2014 - Nov 2019
    Greater Boston Area
    As the Director of Marketing and Business Development at WELL Summit, I built and led a high-performing marketing team that executed data-driven, multi-channel campaigns to drive brand awareness, demand generation, and revenue growth.In this role, I developed and implemented comprehensive marketing strategies encompassing events, content, email, social media, and PR. I worked closely with the product and sales teams to craft compelling messaging, optimize product marketing efforts, and enable sales success. Through targeted campaigns and strategic partnerships, my efforts generated over $500K in ticket sales and secured sponsorship deals exceeding $750K.I also spearheaded the operational planning and execution of WELL Summit's signature multi-day events, hosting up to 750 attendees. By leveraging my strong project management skills and keen attention to detail, I ensured seamless event experiences that elevated the WELL Summit brand.Under my leadership, WELL Summit's reach expanded significantly. Our content-rich media site attracted over 500K unique visitors, while our proactive PR program landed features in prestigious outlets such as Forbes, Women's Health and Essence Magazine along with securing speaking opportunities for our Founder at prestigious events like SXSW and Create & Cultivate.I consistently analyzed market trends and the competitive landscape to identify opportunities for differentiation and growth.
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  • Gp Marketing Inc.
    Marketing Manager
    Gp Marketing Inc. May 2007 - Apr 2012
    Greater Boston Area
    I successfully represented a diverse portfolio of contemporary office furnishings manufacturers throughout the New England region. With a keen eye for design and a deep understanding of the evolving needs of modern workspaces, I consistently drove sales growth and market expansion for my clients.My responsibilities included:Built and nurtured strong relationships with key decision-makers in the commercial interior design and architecture industriesDeveloped targeted marketing strategies to showcase the unique value proposition of each manufacturer's product lineCollaborated with clients to create custom solutions that met the specific requirements of their projectsStayed abreast of the latest trends and innovations in office design to provide expert guidance and recommendationsI worked on many notable projects at prestigious facilities such as the Boston Convention and Exhibition Center, Hartford Hospital, and renowned universities including BU, BC, Harvard, Tufts, and Northeastern.
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Jay Weeks Skills

Social Media Marketing Marketing Digital Marketing Marketing Strategy New Business Development Email Marketing B2b Sales Social Media Sales Management Copywriting Seo Business Planning Business Strategy Strategic Planning Content Marketing Management Content Strategy Advertising Business Development Project Management Strategy Event Planning Public Speaking Online Marketing Leadership Customer Relationship Management E Commerce Lead Generation Wordpress

Jay Weeks Education Details

Frequently Asked Questions about Jay Weeks

What company does Jay Weeks work for?

Jay Weeks works for Echosurge Marketing

What is Jay Weeks's role at the current company?

Jay Weeks's current role is Founder and Fractional CMO.

What is Jay Weeks's email address?

Jay Weeks's email address is in****@****ing.com

What is Jay Weeks's direct phone number?

Jay Weeks's direct phone number is +161783*****

What schools did Jay Weeks attend?

Jay Weeks attended Boston University, Holderness School.

What skills is Jay Weeks known for?

Jay Weeks has skills like Social Media Marketing, Marketing, Digital Marketing, Marketing Strategy, New Business Development, Email Marketing, B2b, Sales, Social Media, Sales Management, Copywriting, Seo.

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