Jay Weeks Email & Phone Number

Suffolk County, Massachusetts, United States

Massachusetts, United States

Boston, Ma

As a seasoned B2B marketing strategist, I have partnered with Founders, CEOs, and CMOs to drive leads, revenue, and business growth for companies generating $5 million to $50 million in annual revenue. My expertise includes:- Building high-performing marketing teams and implementing comprehensive demand generation, content marketing, and product marketing initiatives- Executing end-to-end B2B demand generation campaigns, driving significant increases in website traffic and delivering thousands of qualified leads- Leveraging SEM, Google Ads, and content marketing to create targeted campaigns that enhance brand visibility, optimize conversion rates, and nurture leads through the sales funnel- Directing website design and development projects focused on enhancing user experiences and aligning with customer journeys, resulting in substantial increases in lead generationI work cross-functionally with sales and product teams to develop cohesive messaging, optimize marketing campaigns, and identify growth opportunities. By utilizing tools such as Hubspot and Salesforce, I effectively integrate marketing and sales efforts to accelerate revenue generation and support business objectives.With a deep understanding of complex buyer journeys, I develop marketing strategies that resonate with target audiences and drive engagement. I have led successful product launches and digital initiatives, focusing on creating seamless customer experiences and optimizing conversion rates through A/B testing and data-driven insights.As a results-driven leader, I effectively manage marketing budgets, ensuring efficient resource allocation to maximize ROI. By leveraging analytics tools like Google Analytics and Microsoft Clarity, I derive actionable insights that inform strategic decision-making and optimize campaign performance.By integrating marketing and sales systems, I align marketing efforts with business objectives, nurturing leads and accelerating revenue generation.

Boston, Massachusetts, United States

As the Director of Marketing and Operations for Organic Bath Co., I have driven significant growth and operational efficiency through strategic marketing initiatives and data-driven decision-making.I spearheaded the development of the brand's identity, including product packaging designs, website, and marketing materials, ensuring a cohesive and compelling brand experience across all touchpoints.Leveraging my expertise in digital marketing, I developed and implemented a comprehensive digital strategy that led to a 45% increase in online traffic, a 73% growth in sales through digital channels, and a 25% higher conversion rate from online marketing campaigns over the last two years. I analyzed customer data, including surveys, to refine retention marketing strategies, resulting in a 38% increase in customer retention and an 11% increase in average order value.Through targeted social media and email campaigns, I expanded the customer base by 15,000 in one year, achieving an average open rate of over 50%. My focus on customer satisfaction is evident in the average Net Promoter Score of over 70 during our last three annual customer surveys.In addition to my marketing achievements, I have demonstrated strong leadership skills, directly managing 19 employees and over 30 contractors while fostering a culture of continuous improvement.

Greater Boston Area

As the Director of Marketing and Business Development at WELL Summit, I built and led a high-performing marketing team that executed data-driven, multi-channel campaigns to drive brand awareness, demand generation, and revenue growth.In this role, I developed and implemented comprehensive marketing strategies encompassing events, content, email, social media, and PR. I worked closely with the product and sales teams to craft compelling messaging, optimize product marketing efforts, and enable sales success. Through targeted campaigns and strategic partnerships, my efforts generated over $500K in ticket sales and secured sponsorship deals exceeding $750K.I also spearheaded the operational planning and execution of WELL Summit's signature multi-day events, hosting up to 750 attendees. By leveraging my strong project management skills and keen attention to detail, I ensured seamless event experiences that elevated the WELL Summit brand.Under my leadership, WELL Summit's reach expanded significantly. Our content-rich media site attracted over 500K unique visitors, while our proactive PR program landed features in prestigious outlets such as Forbes, Women's Health and Essence Magazine along with securing speaking opportunities for our Founder at prestigious events like SXSW and Create & Cultivate.I consistently analyzed market trends and the competitive landscape to identify opportunities for differentiation and growth.

Greater Boston Area

I successfully represented a diverse portfolio of contemporary office furnishings manufacturers throughout the New England region. With a keen eye for design and a deep understanding of the evolving needs of modern workspaces, I consistently drove sales growth and market expansion for my clients.My responsibilities included:Built and nurtured strong relationships with key decision-makers in the commercial interior design and architecture industriesDeveloped targeted marketing strategies to showcase the unique value proposition of each manufacturer's product lineCollaborated with clients to create custom solutions that met the specific requirements of their projectsStayed abreast of the latest trends and innovations in office design to provide expert guidance and recommendationsI worked on many notable projects at prestigious facilities such as the Boston Convention and Exhibition Center, Hartford Hospital, and renowned universities including BU, BC, Harvard, Tufts, and Northeastern.

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