Executive Vice President Sales Marketing
Allentown, Pa
Manage full range of Sales Management and Marketing from new product innovation and development through shelf placement in all trade classes. Launched new Bartons Branded line more than doubling the business. Managed Company to PL Buyer Category Colonel Award for best in class Private Label Confection Manufacturer in both 2006 and 2007. Doubled Private Label Business from Mexico to Canada.Designed new brand strategy including item optimization, packaging and product development. Wrote long term business plan to profitably double the business annually in three years.Restructured Marketing organization, Graphics department and customer fulfillment.Managing customer service transition from order entry department mentality.Building Sales and Marketing organization to support accelerated volume, year-round business.Grew Bartons brand by 130% more than prior two years annual revenue combined.Doubled Private Label business through new alliances with Target, Ahold and Walgreens.Brought significant new retailers: CVS, Staples, Starbuck's, Trader Joe's, Bed, Bath & Beyond.Started advertising, new trade show presence featuring a new theme; retro, "old Time",candy shop product design. The feature of the boxes and bags was a over sized product shot matching the large pieces inside.Bartons was awarded PL Buyer Magazine Category Colonel Award for Excellence two years running in 2006 and 2007.Aided company sale and due diligence process for former owners.Developed brand strategy and Advertising programs. Built new Customer Service Department, hired and trained and developed new Broker network and sales Team. Built new go to market strategy, hired new talented sales executives.