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James Carter is listed as Director of Digital Marketing | Performance Marketing Expert | Driving Customer Acquisition & Cross-Channel Optimization | Google Ads, Meta, TikTok, Programmatic Specialist at Carter Business Solutions, a with 6 employees, based in United States. AeroLeads shows a matched LinkedIn profile for James Carter.
James Carter previously worked as Digital Marketing Consultant at Carter Business Solutions and Franchise Marketing Consultant at Topfire Media Inc..
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“Welcome to my LinkedIn profile!Digital Marketing Director with 20+ years of experience driving customer acquisition and performance optimization across platforms like Google Ads, Meta, TikTok, and Programmatic. I specialize in scaling multi-channel strategies, reducing CAC, and improving ROI through data-driven insights and continuous testing.My experience spans diverse industries, from working with MT Business Technologies to franchise consulting at TopFire Media, where I have successfully implemented strategic marketing processes, expanded business opportunities, and optimized staffing to achieve significant revenue increases.I’ve led comprehensive digital strategies, executed cross-channel optimization initiatives, and leveraged data insights from tools like Google Analytics, HubSpot, and Hyros to achieve significant increases in lead generation and conversion rates. My passion lies in continuously testing new channels and improving campaign performance to drive business growth. From collaborating with creative teams to presenting strategic KPIs to stakeholders, I thrive in fast-paced, results-driven environments.Key Achievements:- Led a multi-channel customer acquisition campaign resulting in a 25% increase in conversion rates for an eCommerce client.- Reduced acquisition costs by 18% through A/B testing and cross-channel experimentation for a mid-sized retail business.- Developed an SEO strategy that improved organic traffic by 30% and boosted search rankings within six months.- Launched a Google Ads strategy generating a 35% increase in customer leads while maintaining a competitive CAC.”My Skills:Digital Marketing: Google Ads, Meta (Facebook) Ads, YouTube Ads, LinkedIn Ads, TikTok Ads, Programmatic Advertising, SEO, SEM, PPCMarketing Strategy: Cross-Channel Optimization, Performance Marketing, Data Analytics, Lead Generation, Customer AcquisitionTools & Platforms: Google Analytics, HubSpot, Hyros, Looker Studio, Clickfunnels, WordPress, Shopify, Zapier, Calendly, Klaviyo, VWO, HotjarProject Management & Collaboration: Monday, Asana, Airtable, Quip, Slack, Hootsuite, Process StreetCreative & Content Tools: Adobe Illustrator, Canva, Microsoft Office Suite, Mailchimp, ExcelOther: ChatGPT, CallerReady, SimpleKPI, Google My Business
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● Develop and execute multi-channel digital marketing strategies, focusing on paid search, social, and video advertising.● Reduced client acquisition costs by 20%, while increasing customer retention by 15%.● Leveraged insights from Google Analytics and HubSpot, driving a 50% ROI growth for clients.● Spearheaded a cross-channel campaign that achieved a 25% rise in conversion rates through strategic use of paid ads.
● Led digital campaigns across Meta, Google, and Programmatic platforms, driving a 20% increase in lead volume.● Developed an SEO strategy that improved organic traffic by 30%, and increased search rankings.● Implemented data-driven insights, improving website performance by 22%.
Remote
● Managed digital PR campaigns, optimizing content across platforms to drive brand awareness.● Enhanced campaign pacing, improving campaign performance and delivery for clients.
Fayetteville, North Carolina, United States
● Supervised digital campaigns that increased client sales by 20% annually.● Led Amazon Marketplace campaigns, resulting in a 25% sales boost for clients.● Analyzed and presented performance metrics to improve marketing ROI by 30%.
Avon, Ohio, United States
● Developed account-based marketing strategies that increased lead conversion rates by 12%.● Created technical marketing content, driving a 10% increase in product awareness.
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James Carter works for Carter Business Solutions.
James Carter is listed as Director of Digital Marketing | Performance Marketing Expert | Driving Customer Acquisition & Cross-Channel Optimization | Google Ads, Meta, TikTok, Programmatic Specialist at Carter Business Solutions.
James Carter is based in United States while working with Carter Business Solutions.
James Carter has worked for Carter Business Solutions, Topfire Media Inc., Invalley, Thirdrail Creative Studios, and Mt Business Technologies.
James Carter's colleagues at Carter Business Solutions include Robert Kibet Koech.
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