Creative and driven design leader with over 25 years of experience in branding, strategic design and product development for the world’s most successful global retailers, agencies and consumer products companies. Demonstrated ability to mentor, motivate, and lead creative teams. Proven history of leveraging design competency to exceed business objectives, excite consumers and grow iconic brands.AREAS OF EXPERTISEBrand Architecture & Development • Business Development • Creative Direction • Design Strategy • Digital Media • Infographic Design • Motion Graphics • Package Design • Problem-Solving Ability • Project Management • Product Development • Retail Marketing • Strategic Thinking • Team DevelopmentKEY SKILLS & COMPETENCIESCREATIVE STRATEGY• 400% revenue increase over a 6-month period, attained by driving brand awareness through an email marketing campaign• Launched Guess Connect Smartwatch, including a branded educational tour bus, an interactive game, and internationally held special promotional events• Created a brand buzz with the launch of the Ford Fiesta custom products graphics package• Generated 50% redemption rate on a scented mailer for Dove Go Fresh product launch with a reach of 2 million households• Played an integral role with W Hotels in the development of a $6M national campaign consisting of all media
Listed skills include Art Direction, Graphic Design, Layout, Logo Design, and 46 others.