Craig Waller

Craig Waller Email and Phone Number

Partner and Strategic Advisor @ Shine Strategy | CMO, CEO for hire @ Shine Strategy
manchester center, vermont, united states
Craig Waller's Location
Manchester Center, Vermont, United States, United States
Craig Waller's Contact Details

Craig Waller personal email

n/a
About Craig Waller

With over 15 years of experience as a global marketing agency leader, I am passionate about helping organizations achieve their business goals with creative and effective solutions. I am currently a partner and strategic advisor at Shine Strategy, where I use my expertise to provide strategic advice, improve marketing operations, brand positioning, and provide interim and fractional CMO and CEO services.I have successfully built and led media businesses and agencies of various sizes and scopes, including start-ups, large independents, and within agency groups. I have a deep knowledge of all aspects of marketing services and custom media, including digital commerce and engagement, content marketing, owned and earned media, and customer retention. I have strong client relationships and reputation at C level with Fortune 500 companies, and I have delivered award-winning content strategy, creative, and production projects. I am focused on growing profitable businesses, adding shareholder value, and developing talent with motivation and integrity.

Craig Waller's Current Company Details
Shine Strategy

Shine Strategy

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Partner and Strategic Advisor @ Shine Strategy | CMO, CEO for hire
manchester center, vermont, united states
Website:
shine-strategy.com
Employees:
2
Craig Waller Work Experience Details
  • Shine Strategy
    Partner And Strategic Advisor
    Shine Strategy Jun 2020 - Present
    Vermont, United States
    1. Using our experience to help organizations measurably improve their marketing operations. 2. Bringing our expertise to lead and position marketing firms credibly, effectively and profitably.Contract, interim and fractional CMO and CEOs for hire.3. Providing deep expertise to businesses with media channels and assets
    View
  • Newsie
    Strategic Advisor
    Newsie Jan 2021 - Oct 2024
    Greater Phoenix Area
    View
  • Cylndr
    Ceo - Cylndr/Cheil Communications
    Cylndr Nov 2017 - Jun 2020
    Greater New York City Area
    CYLNDR® is a Customer Experience, Production and Content Marketing agency that helps clients achieve their business goals with creative solutions. Part of Cheil Communications - a marketing company within the Samsung Group. Our award-winning content strategy, creative and production studio partners seamlessly with our global partner agencies within Cheil Worldwide.
  • Pace Communications
    President
    Pace Communications Jun 2004 - Apr 2017
    Greensboro/Winston-Salem, North Carolina Area
    View
  • Pace
    President (Also President Pace Airline Media/Cmo)
    Pace Jun 2004 - Apr 2017
    Greater New York City Area
    Repositioned and transformed an in-flight publishing business with a faltering business model into a leading digital marketing agency - the only agency to be twice recognized nationally as Content Marketing Agency of the Year in 2013 and 2017 and finalist for this award for five consecutive years: 2013 - 2017. During this time, content marketing entered the mainstream disciplines of marketing, deepening the competitive set to include the world's most successful agencies and thus driving standards, expertise and range of services ever higher and deeper.Formed and led a professional business development operation, bringing an A list of clients to the agency including: Four Seasons Hotels and Resorts, Bluetooth, Southwest Airlines, Verizon, Walmart, Wells Fargo, The North Face, Trulia, USAA and more. Worked closely with the senior marketing teams of all these clients helping them to use content programs to increase engagement, support their brand marketing and, most of all, establish a measurable ROI. Experience and success in running and growing a profitable business, opening new markets, new verticals and new offices around the country, attracting and retaining top talent and embracing new technology and challenges along the way.
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  • Chime Communications/Vccp Digital (Wpp)
    Director, Agency Ceo
    Chime Communications/Vccp Digital (Wpp) Mar 2002 - Jun 2004
    London, United Kingdom
    Recruited by the charismatic leadership team of this then publicly quoted agency group to help restructure Chime's Marketing Services offer. Ran three different agencies (digital design, content and brand identity) as we looked to create a group that would challenge the holding company model with nimble, digital-first marketing solutions.
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  • Cedar Communications (Omnicom Group)
    Ceo And Co-Founder
    Cedar Communications (Omnicom Group) Jun 1992 - Dec 2001
    London, United Kingdom
    Co-founder of a start-up that started life as a single client business and grew into one of the leading content agencies in the UK. Clients included British Airways, Nikon, GM (Vauxhall), ASDA (Walmart), Rolls Royce, Savoy Group etc. - many remain with the company some 25 years later. Responsible for launching The London Magazine for Central London Estate Agents. Oversaw the sale of the business to Omnicom in 1997 and remained at the head of this as an acquired business within Omnicom's Diversified Agency Services (DAS) unit until Premier was merged to become Cedar in 2001.
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Craig Waller Skills

Digital Marketing Integrated Marketing Digital Strategy Social Media Marketing Publishing Digital Media Marketing Communications Marketing Strategy Magazines Advertising Marketing Brand Development Online Advertising Content Strategy Email Marketing Creative Direction Direct Marketing Content Development Leadership Management

Craig Waller Education Details

Frequently Asked Questions about Craig Waller

What company does Craig Waller work for?

Craig Waller works for Shine Strategy

What is Craig Waller's role at the current company?

Craig Waller's current role is Partner and Strategic Advisor @ Shine Strategy | CMO, CEO for hire.

What is Craig Waller's email address?

Craig Waller's email address is cr****@****eco.com

What is Craig Waller's direct phone number?

Craig Waller's direct phone number is +133625*****

What schools did Craig Waller attend?

Craig Waller attended Durham University, Babson College, Monmouth School, Monmouth, Wales, St. Mary's School, Nairobi, Kenya.

What skills is Craig Waller known for?

Craig Waller has skills like Digital Marketing, Integrated Marketing, Digital Strategy, Social Media Marketing, Publishing, Digital Media, Marketing Communications, Marketing Strategy, Magazines, Advertising, Marketing, Brand Development.

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