• Managing monetization in mobile app store, home screen, and setup wizard by integrating AdTech solutions, optimizing prices and ensuring highest possible fill rate by using machine learning based approaches.• Improving the way digital Ads are consumed by customers by optimizing where, when, how-much and how-often aspects of the Ads.• Managing cloud-based Ad trafficking platform with mediation capability (header bidding approach) to support integration of multiple Ad networks and demand-side platforms, along with direct setup of campaigns.• Discovering new AdTech based monetization opportunities and making strategies with equal focus on user experience and business KPIs, by closely working with business, technical, design, legal, and security groups.• Overseeing planning, design, development, testing and launch phases of quarterly releases and ensuring timely completion of milestones.• [Side project] Using GenAI capabilities to derive meaningful insights from customer VOCs, comments and reported defects.

• Led development of an in-house AdTech platform with intent to maximize revenue by supporting multiple Ad networks parallelly in the app store leading to 25% revenue growth and 40% improvement in user engagement due to serving of more personalized Ads. • Contributed to development and deployment of plug-n-play architecture on client app to leverage strengths of different teams in an optimum way, leading to reduction in go-to-market time for a product update by 1 month and seamlessly integration with multiple third-party Ad networks.• Managed application of predictive AI models to deliver 15% improvement in KPIs to app advertisers through improved targeting capabilities. • Contributed to enhancement of app recommendation model with an optimized mix of business KPIs and personalization, delivering 3.5 times higher Ad clicks as compared to traditional model. • Identified and improved the problems in the onboarding process of app sellers on the app store distribution platform leading to 30% additional app registrations in the same year. • Contributed to creation of monetization strategy of the organization for next 5 years, driven by industry’s best practices and consumer experience guidelines.

• Managed seamless implementation of AdTech based monetization in the app store in India by integrating with a third-party app store solution in various modules of the store.• Optimized user experience of app store through continuous A/B testing and metrics assessment to improve app stickiness from 7% to 10%.• Planned features to enhance existing app store touch points and conceptualized new touch points leading to 20% improvement in retention and 35% increase in user acquisition. • Introduced agile methodologies in the product release process, involving coordination with Biz, design, development, QA and also product teams of the partners. • Co-worked with mobile measurement platforms to refine attribution process, improving annual revenue by 17%.

• Supervised improvement of app loading time and stability of app store; led to reduction in bounce rate by 12%.• Contributed to launches of mass-segment smartphones by pruning down features of various in-house apps by analyzing their usage patterns.

• Supervised improvement of app loading time and stability of app store; led to reduction in bounce rate by 12%.• Contributed to launches of mass-segment smartphones by pruning down features of various in-house apps by analyzing their usage patterns.