Ji D. Email & Phone Number

Phoenix, Arizona, United States

E-Commerce manager, responsible for business analytics and reporting, marketing channel optimization, and strategic opportunity identification.Skilled in customer nurturing programs, automations and campaigns, allocating marketing budgets, analyzing customer journeys, and conducting competitor analysis.Subject master in website maintenance, product content creation, digital asset management, and technical troubleshooting. Proven skills in data analysis and reporting, supporting upper management in their business decisions.Achievements:Managing multi department marketing, (email, sms, automation, web, paid marketing) that generates over $30M annuallyMigrated all sites to GA4.Marketing efforts recovered over 22% revenue in Fiscal Year 23. Reduced the gap from -29% YOY to -7%.SMS marketing implemented and generated over $380k in revenue in 3 months with $405/mo budget. Annually generating over $1.5MIncreased subscription rate from 2.5% to 4.5% and Welcome series revenue by 100% with simple popup change.Overhaul of 20 D2C, B2B sites to Big commerce and B2B edition, saved company in migration cost and time.Website makeovers and mobile optimization.Increased clicks and impressions of Non-Brand search by 250% (in calendar year 2021 vs 2022) and resulted in CTR increase.Performed SEO and quality analysis of all website pages and content to improve rank and clicks/impressions.Automated marketing KPI reporting/insights reporting using Google Analytics/Data Studio (Looker Studio) for 20 Brands and their websites.

Phoenix, Arizona, United States

Successful Digital Marketing Campaigns: Strategically planned and executed digital marketing campaigns across multiple channels, resulting in increased brand awareness and conversions.Budget Allocation: Allocated marketing budgets effectively to achieve optimal results.Optimization and Testing: Optimized cost and conversions through ongoing A/B testing of paid marketing channels and evaluation of emerging technologies and platforms.Conversion Path Analysis: Analyzed customer journeys and identified the conversion path from brand awareness to qualified leads.Tracking System Coordination: Coordinated and tested the implementation of tracking systems, such as Google Analytics, to accurately measure the success of online marketing activities.Competitive Analysis: Conducted competitor analysis and applied findings to e-commerce marketing strategies to stay ahead of the competition.Data Analysis and Reporting: Conducted cross-firm, cross-channel data analysis to provide insights and inform marketing decisions.Web Management: Monitored the creation, import, and export of content and web pages to ensure optimal website performance.Project Management: Managed IT and e-commerce projects, including web migrations, ESP integrations, UX/UI design, web creation, and SEO optimization.E-commerce and Digital Marketing Management: Managed product offerings and coordinated marketing initiatives and ad campaigns for e-commerce and digital marketing efforts.Customer Support: Responded to inquiries and managed tickets.List Growth Strategies: Implemented strategies to grow customer lists and increase engagement.Financial Analysis and Reporting: Conducted financial analysis and provided reports to stakeholders.Documentation and Training: Created training materials and documentation to support team members and ensure best practices are followed.Web Compliance: Researched and implemented web compliance best practices to ensure regulatory compliance.

Phoenix, Arizona, United States

Cross-Department Coordination: Coordinated with multiple departments to ensure seamless launch of new digital assets, product content, and updates to websites, in line with seasonal, bi-annual, and as-needed basis initiatives.Product Content Creation: Created and proofed product content, including names, descriptions, and URLs, to ensure accurate and up-to-date information on websites.Website Maintenance: Maintained websites to reflect the brand, comply with corporate branding initiatives, and meet ADA compliance standards.SEO Rich Content Creation: Generated SEO-rich content through keyword analysis, site redirects, synonym creation, search edits, category page updates, landing page creation, and zero-result search corrections.Digital Asset Management: Managed digital assets, ensuring they are up-to-date and maintained.Landing Page and Banner Updates: Coordinated the update of landing pages and banners on a weekly, monthly, or seasonal basis to correspond with email blasts and promotional initiatives.Product Category Management: Managed product categories to ensure proper organization and representation on websites.HTML Coding: Hand-coded HTML in provided templates for banners and product descriptions, including creating bullet points, embedding videos, and updating banners.UX/UI Testing: Assisted in UX/UI testing for new website launches to ensure a smooth user experience.Technical Issue Maintenance and Reporting: Maintained existing websites and reported technical issues for resolution.Daily Tracking: Tracked daily changes to active items on websites.Analytics and Reporting: Utilized Google Data Studio and Google Analytics for marketing and trend reporting, and applied insights from analytics to update dashboards and recommend items for monthly updates.Quarterly Reporting: Generated quarterly reports of keyword and zero-result searches.Image Manipulation: Manipulated product images using Photoshop.

Scottsdale, Arizona, United States

Improved efficiency by automating manual processes using software applications such as Smartsheet and Aha!Conducted market research to identify new vendors, suppliers and potential partnerships to enhance product offeringsManaged internal and external communications and provided customer service as the main point of contactUtilized ActiveCampaign CRM to manage customer and partner relationships, and monitored customer feedback to continuously improve customer satisfactionCollaborated with cross-functional teams to coordinate and streamline operational processes to achieve project goalsUtilized advanced data analytics and reporting to track deals pipeline and evaluate the success of marketing campaignsMaintained up-to-date records of supplier and agency relationships to ensure compliance with industry standardsDocumented processes and knowledge in Confluence to provide internal training and support

Scottsdale, Arizona, United States

Developed event timelines, agendas, and budgets to ensure successful execution of conferences and expositionsCollaborated with key stakeholders and vendors to ensure seamless event execution and deliveryConducted site visits, negotiated contracts, and managed logistics for conferences, such as transportation, accommodation, and audio-visual requirementsManaged registration processes, including attendee communications, materials preparation, and on-site supportSecured sponsorships and partnerships to support event funding and increase visibilityCreated and executed marketing and promotional strategies to increase attendance and engagementAnalyzed event performance and provided post-event reports to measure success and identify areas for improvementManaged event budgets and monitored expenses to ensure financial accountability and cost-effectivenessDeveloped and maintained relationships with attendees, vendors, and other stakeholders to ensure future business opportunities and partnerships• Attended conferences list –o February 2018 - National Sheriffs' Association Winter Conference, Washington DCo March 2018 - Western States Sheriffs' Association Annual Conference, Reno, NVo June 2018 - National Sheriffs' Association Annual Conference and Exposition, New Orleans, LAo July 2018 - Texas Sheriff's Association Training and Exposition, Grapevine, TXo February 2019 - National Sheriffs' Association Winter Conference, Washington DCo June 2019 - National Sheriff's Association Annual Conference and Exposition, Louisville, KY

Scottsdale, Arizona, United States

Ensured product data accuracy and consistency across the e-commerce platform through the in-house CMSMaximized sales opportunities by serving as a liaison between customers and the Procurement Support Service TeamStreamlined product management by importing and updating product information using Excel/csv and hand-coding HTML for product descriptionsProvided training and support to partner vendors to increase their proficiency in using the platformManaged user and supplier accounts in the CRM, fostering positive relationships with key vendorsConducted seasonal projects and promotions for vendors to drive business growthContinuously reviewed processes and procedures to identify areas for improvement and streamline workflowsAdeptly managed multiple tasks, prioritizing work to meet tight deadlinesStayed current with the latest tools and technologies, applying effective methods to projects and initiativesSwiftly resolved issues by utilizing a range of resources and researching for effective solutions.

Biology/Biological Sciences, General

High School Diploma