Director - Coalition Marketing / Foodservice Rewards
Greater Minneapolis-St. Paul Area
The BI WORLDWIDE Coalition Marketing Group operates loyalty rewards programs in multiple vertical markets. Our programs include EcoBonus, Foodservice Rewards, Contractor Rewards, Supply Rewards and Genuine Rewards. In each program, a group of manufacturers work as partners to offer customers awards for the purchase of all participating products. The “coalition” nature of these programs significantly increases the participant’s earning power, engagement and loyalty.In turn, the manufacturers can collect end-user customer data, which can be used to identify future prospects, acquire new customers and up-sell/cross-sell their entire product line. The communications platform in each program enables highly targeted marketing promotions that generate measurable results at a fraction of the cost of traditional marketing methods.Foodservice Rewards® from BI WORLDWIDE provides brands such as Nestlé Professional, General Mills, Unilever, Sara Lee and many others with mission-critical information about their customers and purchasing habits. Foodservice Rewards is the largest loyalty acquisition program in the Foodservice industry. The program also provides its coalition of sponsors with direct marketing tools producing measurable results, finally bringing data-driven marketing to Foodservice.Now the most visited Web site in the foodservice industry, foodservicerewards.com receives more than 1,500,000 page views per month. Its blog, www.foodservicemarketing.com, details participating branded manufacturer’s ability to increase their business without resorting to discounting or rebates.