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Extensive experience across consumer and enterprise/B2B products. A passion for simplifying complex storylines with creativity in message development and storytelling to build a narrative that leverages data insights and persona development and is impactful to customers, drives earned media placements and moves brands and businesses forward. Diverse background in product launch, communications, content strategy and demand generation, social media and thought leadership programs for the largest of the Fortune 500 companies, agencies and startups. My diverse background brings a lot of strategic and broad thinking to any situation, but mostly I love focusing on driving simplicity in message development, making the complex easy to understand and relative to moving businesses forward. I believe data and analytics fuel efficient and effective content strategy, development and syndication, but more important is telling a story that is impactful to customers and brings them to the door.Various senior leadership positions, managing global teams. AMD for consumer product, executive and internal communications. Dell in both product communications and marketing spanning the company's entire enterprise and consumer product and solutions portfolios. Also played key roles in the launch of Dell's first ever corporate blog Direct 2 Dell and other social media programs like Dell IdeaStorm and Dell's rebranding efforts with "The Power to do More". Extensive agency experience at W2O Group/WCG and Hill & Knowlton/Blanc & Otus managing strategic media programs, material and engagement for startup and Fortune 500 enterprise and consumer technology clients. Outside of work I enjoy spending time with my family, hunting and fishing, sports and cooking and enjoying great meals. I believe life's too short to not challenge yourself, try something different, and give your all for those you love, or to put it more simply: go hard, have fun and give thanks... every day.
Dell Technologies
View- Website:
- delltechnologies.com
- Employees:
- 270292
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Global CommunicationsDell Technologies May 2019 - Present -
Vp Marketing CommunicationsQ2Ebanking Apr 2016 - Oct 2018Austin, Texas AreaLed all content strategy and editorial calendar development collaboratively with product, marketing, HR, security, compliance, sales and executive leadership for product launch/GTM, public relations, CSR programs, internal/employee and executive communications, sales enablement, demand generation and social media Developed key internal processes for content development and strategy - SEO and persona development and alignment, content audit, sales presentations, customer wins, customer case studies and customer support communications Developed sales enablement tools - virtual sales toolkit, monthly marketing newsletter and weekly industry news and influencer report across sales automation tools that enhanced sales teams knowledge and engagement. Worked with product and sales teams to establish product launch process and related sales training programs through content and presentation development Led strategic internal/employee and executive communications programs aligned to key company and social responsibility initiatives, change management and overall corporate and brand strategyEstablished social media program that increased overall reach 20 percent and 3x increase in followers across Twitter, LinkedIn and FacebookManaged external agency resources across paid and earned media initiativesAssisted in development of quarterly earnings announcements and executive scripts for earnings callsKey role in delivery of annual Q2 CONNECT customer conference as well as supporting over 60 industry tradeshows with key content and communications annually -
Global Product And Executive CommunicationsAmd Jul 2014 - Dec 2015Austin, Texas AreaLed global communications team and agency resources delivering strategic branding, communications planning, content, engagement and execution for AMD Computing and Graphics solutions launches aligned with overall global marketing and corporate initiativesLed global internal/employee and external executive communications programs for computing and graphics business and executive leadership aligned with overall corporate strategiesFocused on delivering AMD narrative and programs with strategic product launch to drive industry and customer awareness with sales teams, media, reviewers and influencers for GTM Achieved positive results with hundreds of millions in total media visibility and 98 percent positive sentiment and tonality in coverage on various global product launches -
Program Director, TechnologyW2O Group May 2013 - Jul 2014Austin, Texas AreaDelivered strategic thought leadership for startup to Fortune 500 technology client accounts across all paid, earned, shared and owned media programs. Partnered with client executive leadership for integrated services (PR, AR, Media & Engagement, Social Commerce, Analytics, Digital and Creative)Delivered day-to-day tactical management of client work coordinating team members to ensure on-time, on-budget delivery and flawless executionDeveloped and maintained a networking pipeline for top level talent and management, coaching and collaboration on best practices with agency team membersAccountable for key financial metrics and profitability and managed direct relationship with project managers and finance to coordinate client resource planning and budget allocation
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Marketing Director End User ComputingDell May 2010 - May 2013Content Strategist – Managed global teams responsible for delivering all commercial and consumer PC internal and external marketing content and messaging with stakeholder alignment and KPI’s for sales enablement, product launch and GTM strategiesCentralized oversight and accountability for all sales content and syndication (print, online, video, email, catalog, brochures, presentations). Developed guidelines, testing/measurement and governance/review cadence for content strategy and executive approvalDelivered impactful qualitative and quantitative feedback and new efficiencies in content development with sales teams and product launch Engaged with communications (AR and PR) and social media teams on earned and shared media programs, message consistency and content distribution and syndication Served as spokesperson and subject matter expert with key media and industry analyst engagements and at industry events -
Senior Manager - Pc Product Group And Enterprise Solutions MarketingDell May 2007 - May 2010Managed global teams responsible for all commercial computing content, brand messaging and GTM strategy for Dell enterprise hardware and software solutions and related professional servicesOversaw strategic launch of hundreds of products in data center, server, storage, networking, commercial desktop, laptop and professional workstation lines of business Aligned with product management and segment marketing teams on strategic sales enablement, GTM and marcom material development, timing and executionServed on marketing leadership team driving corporate rebranding strategy -
Senior Consultant - Product Group CommunicationsDell May 2004 - May 2007Managed team responsible for all communications/public relations efforts for Dell commercial products and solutions with strategic media and analyst relations, product reviews and social media engagementManaged agency resource and aligned with communications teams worldwide on key product launch strategy, events, materials and analyst, media/influencer engagementEngaged with communications and social media team on launch of Direct 2 Dell blog, providing subject matter expertise and content development -
Account DirectorBlanc & Otus May 1997 - May 2004Managed multiple agency client teams in Austin office on strategic media programs, material and engagement for enterprise solution/software and hardware clientsEngaged with global account teams on key strategic clients worldwide, driving media relations planning and strategyDrove new client development and pipeline programs, helping grow Austin office (formerly Socket PR) through acquisition by Hill & Knowlton -
Public Relations ManagerAssociation Of Texas Professional Educators (Atpe) May 1994 - May 1997Austin, Texas AreaResponsible for public relations programs and media engagement aligned to strategic association goals and alignment with key lobbying efforts and local unit development and growthDevelopment of all association message, materials and contributions to quarterly magazine and local unit newsletters
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Marketing InternshipNational Instruments 1991 - 1992Assisted in development, layout, writing and copy editing for annual product catalog
David Lord Skills
David Lord Education Details
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Communications
Frequently Asked Questions about David Lord
What company does David Lord work for?
David Lord works for Dell Technologies
What is David Lord's role at the current company?
David Lord's current role is Marketing Communications Professional.
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What schools did David Lord attend?
David Lord attended Loyola University Maryland.
What are some of David Lord's interests?
David Lord has interest in Family, Hunting/fishing, Editing And Material Development.
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David Lord has skills like Analyst Relations, Product Marketing, Demand Generation, Sales Enablement, Messaging, Strategy, Thought Leadership, Product Launch, Integrated Marketing, Lead Generation, Go To Market Strategy, Enterprise Software.
Who are David Lord's colleagues?
David Lord's colleagues are David Norris Mba, Alicia Murray-Hawley, Alokita Das, Vítor Gonçalves, Faizan Ahmed Qureshi, Bruno Nizke, Chooiling Toh.
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