David Lord Email & Phone Number

Austin, Texas Area

Led all content strategy and editorial calendar development collaboratively with product, marketing, HR, security, compliance, sales and executive leadership for product launch/GTM, public relations, CSR programs, internal/employee and executive communications, sales enablement, demand generation and social media Developed key internal processes for content development and strategy - SEO and persona development and alignment, content audit, sales presentations, customer wins, customer case studies and customer support communications Developed sales enablement tools - virtual sales toolkit, monthly marketing newsletter and weekly industry news and influencer report across sales automation tools that enhanced sales teams knowledge and engagement. Worked with product and sales teams to establish product launch process and related sales training programs through content and presentation development Led strategic internal/employee and executive communications programs aligned to key company and social responsibility initiatives, change management and overall corporate and brand strategyEstablished social media program that increased overall reach 20 percent and 3x increase in followers across Twitter, LinkedIn and FacebookManaged external agency resources across paid and earned media initiativesAssisted in development of quarterly earnings announcements and executive scripts for earnings callsKey role in delivery of annual Q2 CONNECT customer conference as well as supporting over 60 industry tradeshows with key content and communications annually

Austin, Texas Area

Led global communications team and agency resources delivering strategic branding, communications planning, content, engagement and execution for AMD Computing and Graphics solutions launches aligned with overall global marketing and corporate initiativesLed global internal/employee and external executive communications programs for computing and graphics business and executive leadership aligned with overall corporate strategiesFocused on delivering AMD narrative and programs with strategic product launch to drive industry and customer awareness with sales teams, media, reviewers and influencers for GTM Achieved positive results with hundreds of millions in total media visibility and 98 percent positive sentiment and tonality in coverage on various global product launches

Austin, Texas Area

Delivered strategic thought leadership for startup to Fortune 500 technology client accounts across all paid, earned, shared and owned media programs. Partnered with client executive leadership for integrated services (PR, AR, Media & Engagement, Social Commerce, Analytics, Digital and Creative)Delivered day-to-day tactical management of client work coordinating team members to ensure on-time, on-budget delivery and flawless executionDeveloped and maintained a networking pipeline for top level talent and management, coaching and collaboration on best practices with agency team membersAccountable for key financial metrics and profitability and managed direct relationship with project managers and finance to coordinate client resource planning and budget allocation

Content Strategist – Managed global teams responsible for delivering all commercial and consumer PC internal and external marketing content and messaging with stakeholder alignment and KPI’s for sales enablement, product launch and GTM strategiesCentralized oversight and accountability for all sales content and syndication (print, online, video, email, catalog, brochures, presentations). Developed guidelines, testing/measurement and governance/review cadence for content strategy and executive approvalDelivered impactful qualitative and quantitative feedback and new efficiencies in content development with sales teams and product launch Engaged with communications (AR and PR) and social media teams on earned and shared media programs, message consistency and content distribution and syndication Served as spokesperson and subject matter expert with key media and industry analyst engagements and at industry events

Managed global teams responsible for all commercial computing content, brand messaging and GTM strategy for Dell enterprise hardware and software solutions and related professional servicesOversaw strategic launch of hundreds of products in data center, server, storage, networking, commercial desktop, laptop and professional workstation lines of business Aligned with product management and segment marketing teams on strategic sales enablement, GTM and marcom material development, timing and executionServed on marketing leadership team driving corporate rebranding strategy

Managed team responsible for all communications/public relations efforts for Dell commercial products and solutions with strategic media and analyst relations, product reviews and social media engagementManaged agency resource and aligned with communications teams worldwide on key product launch strategy, events, materials and analyst, media/influencer engagementEngaged with communications and social media team on launch of Direct 2 Dell blog, providing subject matter expertise and content development

Managed multiple agency client teams in Austin office on strategic media programs, material and engagement for enterprise solution/software and hardware clientsEngaged with global account teams on key strategic clients worldwide, driving media relations planning and strategyDrove new client development and pipeline programs, helping grow Austin office (formerly Socket PR) through acquisition by Hill & Knowlton

Austin, Texas Area

Responsible for public relations programs and media engagement aligned to strategic association goals and alignment with key lobbying efforts and local unit development and growthDevelopment of all association message, materials and contributions to quarterly magazine and local unit newsletters

Assisted in development, layout, writing and copy editing for annual product catalog