Jennifer Dyer Herrick Email & Phone Number

United States

Houston, Texas, United States

Provide content strategy and content marketing consulting, including copywriting and editing services to various business-to-business (B2B) and business-to-consumer (B2C) clients.Selected Achievements:o Wrote and edited articles, blogs, and marketing materials for various B2B and B2C clients across multiple industries.o Provided consulting services to include content strategy, content marketing, fundraising, and event planning.o Brokered several cross-promotional marketing partnerships with local businesses to build brand awareness.

Greater Atlanta Area

Developed and implemented content strategies for wellness and health condition-specific mobile apps. Analyzed performance data and oversaw medical review and publishing schedules for content updates. Led content quality assurance (QA) teams in coordination with editorial and project management. Selected Achievements:o Pioneered WebMD Baby, company’s first-ever wellness app. Developed and implemented content and marketing strategies. Managed cross-functional teams to deliver four+ star-rated app, earning Gold Award for best consumer mobile app by MM&M, as well as positive reviews from the New York Times, Apple, and Consumer Reports.o Led content strategy for first-ever condition-based app, Pain Coach. Oversaw content strategy and development of additional apps, including WebMD Pregnancy, WebMD Allergies, and WebMD 4.0.o Developed and managed master content plans to support product development team in building out apps.

Greater Atlanta Area

Managed largest audience and revenue channels and email newsletters across various health and wellness specialties. Developed and implemented content and programming strategies to engage and grow online audience. Analyzed metrics data and oversaw editorial calendar to inform ideating and developing new content.Selected Achievements:o Developed new content and interactive tools to create best user experience for over 90,000,000 monthly visitors.o Revitalized several health and wellness channels creating new digital health content, interactive tools, and targeted messaging, increasing page views by 80%.o Created and implemented strategic content strategy for first-ever pregnancy and child development newsletter series, increasing unique visitors by 20%.

Greater Atlanta Area

Designed and orchestrated integrated content marketing initiatives (microsites with landing pages) for pharmaceutical, medical device, and consumer packaged goods (CPG) clients, including Eli Lilly and Company, Johnson & Johnson, Novartis, GlaxoSmithKline, Wyeth, OrthoBiotech, AstraZeneca, Kellogg's, and Kraft.Selected Achievements:o Launched digital content marketing initiatives for medical device, pharmaceutical, and CPG partners with over $60,000,000 in revenue.o Delivered return on investment (ROI) via metrics reporting, analysis of program successes, and internal learnings.o Drove alignment of content strategy development and execution with client brand strategy.

Atlanta, Georgia, United States

Led strategic content marketing partnerships with national health associations and government agencies, leveraging resources to build brand, enhance user experience, and create positive ROI. Selected Achievements: o Managed partnerships, including U.S. Department of Health & Human Services, Centers for Disease Control and Prevention, American Cancer Society, American Diabetes Association, Agency for Healthcare Research and Quality, and National Cancer Institute. o Ideated, developed, and launched strategic content marketing initiatives covering health awareness events, including Colorectal Cancer Awareness Month, Tobacco Cessation, Summer Safety Series, Diabetes Awareness Month, and Breast Cancer Awareness Month.o Leveraged medical experts and nationally recognized thought leaders for Live Events, Q&A series, and videos to increase brand credibility and grow online audiences.

Atlanta, Georgia, United States

o Oversaw content strategy, content creation, and editorial calendar across multiple health and wellness areas for a desktop news product for physicians and nurses.o Identified and established partnerships with leading healthcare organizations leveraging latest news and content. o Monitored trending medical news updates from over 80 national medical organizations.

Atlanta, Georgia, United States

o Brokered collaborative partnerships with healthcare organizations and government agencies. o Managed multiple long-term partnerships, creating positive ROI. o Planned, organized, and facilitated company’s first product unveiling at major international medical convention.