Commercial Director
CurrentATP Media is a fully integrated production, distribution and sales company; and the broadcast and media arm of the ATP Tour.Part of the Senior Management team to support the CCO across all verticals of ATP Media's business to shape the commercial strategy, drive revenues, set department KPIs, create strategy reports for the Board/Shareholders and deliver best-in-class innovations.Responsible for maintaining a constant pipeline of opportunities and projects to optimise current revenue streams across B2C and B2B activities (DTC, media rights sales, documentary licensing, gamification, AR/VR, virtual advertising and graphics sponsorship, digital content monetisation, productising data-enhanced content etc.).Collaborating across departments and with internal and external stakeholders, e.g. Live and Non-live production, Broadcaster Services, Tournament Services, Social Media, Data & Insights, TennisTV, ATP Tour, TDI, Tournament Directors, external consultancies etc.