Jeff Herrmann Email & Phone Number

- Test & Learn: influenced decision to significantly change marketing spend levels through the design, creation, and analysis of a market test- Develop a new and innovative definition of customer value that enables marketing targeting and personalization- Develop new ways of classifying consumers into attitudinal segments using known data and machine learning rather than survey responses- Lead various teams responsible for program measurement and performance analytics, as well as consumer research insights enabling better execution

- Managed a $350M book of business to profit and growth goals through product, pricing, and risk management levers- Actively contributed to the design and launch of a new agency quoting and issuance platform with enhanced user interface and underwriting guardrails- Proposal and implementation of a new VIN validation process; need was discovered through rigorous system diagnostics

- Proactively identified and resolved egregious underwriting and pricing gaps in managed states, leading to restored profitability and path for growth- Create new seamless quoting experience for agents less familiar with ABI, by first quickly learning about business insurance needs and then helping to create product packages tailored to each business vertical

Northbrook, Il

Temporary developmental assignment as a Territorial Product Manager (TPM) in the Midwest Region which includes Illinois, Minnesota, and Wisconsin. On the Product Management team, my primary accountability is leadership over the creation of new internal measurement tools and evolution of existing agency-facing tools. I am also actively involved in two cross-functional teams focused on maximizing production and effectiveness in our agencies.This experience has afforded me the opportunity to develop field insights through partnership with our Agents, Sales Leaders and Support Staff, Regional Marketing, and the Controller's Department.

- Promoted from analyst to manager of state analytics team- Onboarded new shopper database to integrate internal quote and sales analytics with external insights- Action-oriented approach to people leadership and thought leadership that transformed the level of impact from our deliverables

- Co-led the socialization and enterprise acceptance of Tableau visualization software, one of my proudest accomplishments as nearly every analyst at Allstate now uses Tableau- Supported actuarial ratemaking technology and analytics- Expanded team responsibilities to include quantitative competitive intelligence and rate change analysis for state team product and pricing decisions