Jeff Siaw Email & Phone Number

Singapore

Supports and provides strategic counselling on EMC's corporate and marketing communications programmes to support the company's direction and business objectives.

30 Hill Street

- Maintain and promote a strong positive corporate image for the organisation through the development and implementation of corporate communication programs and campaigns. Key responsibilities include:- Manage media relations for the Group including the development of media engagement strategies and campaigns, generation of a wide range of content and relationship management - Develop and manage digital and social media strategies and campaigns, and maintain platforms including content… Show more - Maintain and promote a strong positive corporate image for the organisation through the development and implementation of corporate communication programs and campaigns. Key responsibilities include:- Manage media relations for the Group including the development of media engagement strategies and campaigns, generation of a wide range of content and relationship management - Develop and manage digital and social media strategies and campaigns, and maintain platforms including content development and creation - Issues and crisis management, and development of strategic communication responses - Create and implement individual communication plans for specific corporate actions and events including trade conferences, ceremonies and site visits- Maintain a clear and strong corporate image of the organisation through accurate and consistent application of the corporate identity. - Strategise, initiate and implement branding, advertising and promotion and other campaigns- Develop and maintain effective corporate-wide communication materials for both internal and external stakeholders including newsletters, brochures, corporate website, intranet and other marketing materials Show less

10 Shenton Way

- Develop good overall understanding of MAS’ central banking, regulatory and developmental strategies and policies.- Draft press releases for MAS policy announcements, replies to media queries on policy matters and letters to the editor.- Review analysis of media reports and recommend corrective action where media reports are inaccurate or negative.- Develop good understanding of MAS communications strategies. Draft approaches for individual media based on Singapore’s interests and… Show more - Develop good overall understanding of MAS’ central banking, regulatory and developmental strategies and policies.- Draft press releases for MAS policy announcements, replies to media queries on policy matters and letters to the editor.- Review analysis of media reports and recommend corrective action where media reports are inaccurate or negative.- Develop good understanding of MAS communications strategies. Draft approaches for individual media based on Singapore’s interests and the media profiles.- Oversee informal networking sessions for correspondents to get to know Singapore and MAS better.- Assess requests for information and interviews from target media and recommend appropriate response.- Lead the team in online initiatives and pioneered the MAS' social media efforts. Show less

- Lead the team responsible of all online initiatives (mobile portals, social media platforms and online channels) and collaterals (Newsletter, Annual Report, Corporate Brochures, etc); and provides expertise for branding and marketing for the organisation.- Pioneered the organisation’s social media initiatives.- Promote the organisation through the mass media to gain support for its mission.- Develop and implements publicity plans for major projects, programmes and… Show more - Lead the team responsible of all online initiatives (mobile portals, social media platforms and online channels) and collaterals (Newsletter, Annual Report, Corporate Brochures, etc); and provides expertise for branding and marketing for the organisation.- Pioneered the organisation’s social media initiatives.- Promote the organisation through the mass media to gain support for its mission.- Develop and implements publicity plans for major projects, programmes and initiatives.- Prepare talking points and soundbites for senior officers and spokespersons and prepares engaging press releases with strong messaging.- Organise briefings, trainings and sharing sessions on best practices and advises internal stakeholders on messaging and media publicity strategy.- Organises media engagement sessions to build relations with media representatives.- Monitors, tracks and analyses news and online conversations across various platforms, and recommend appropriate responses on all traditional and social media.- Prepare, reviews and develops standard operating procedures to ensure consistency in organisation’s corporate image.- Participate in internal and external working committees. Show less

- Editor for all collaterals and bi-monthly newsletter.- Organise large-scale events for staff and members.- Plan marketing strategies of all membership drives, events and promotions.- Oversee the branding and positioning of the Club.- Manage and updates the Club website.

Bachelor Of Marketing And The Media, Marketing And Communications

Graduated with Honors (2nd Upper Class)

Gce 'A' Levels

Activities and Societies: Chinese Cultural Society Treasurer

Gce 'O' Levels

Activities and Societies: AVA Club Treasurer and Secretary