Senior product leader for global technology company with industry leading loyalty and customer engagement products. I am responsible for modernizing and improving Tenerity’s core platform services that bill, inform, reward and care for loyalty program members.Key Accomplishments at Tenerity:• November 2024: Formalized and executed an automated account reconciliation process for the company’s Incentive Networks platform with over $100 million in annual transactions. Work is expected to generate $1 million in incremental annual revenue through improved reconciliation and collection rates.• January 2024: Led a 12-month migration and modernization of Tenerity’s North American consumer subscription products to a new care platform. Drove a platform strategy that allowed Tenerity to expand our services, communicate more accurately with our customers and reduce the workloads of our internal care agents. This work required strong collaboration and coordination of the company’s product, marketing, care and operations teams.• September 2022: Designed, developed and led the global launch of a web-based ‘Agent Support Tool’ that provides our clients’ use to provide service to thousands of members daily. This tool is a key differentiator for Tenerity in the marketplace and saves partners an estimated $2 million annually in software licensing.

Over 17 years of experience with the largest seller of consumer magazine subscriptions in the United States. I was responsible for the growth and retention of the company’s magazine subscribers generating over $200 million in annual revenue. I also spent over 9 years running the ‘MagsforMiles’ and ‘MagsforPoints’ business units where we partnered with the country’s largest loyalty programs to sell over 16 million magazine subscriptions annually through direct mail and e-commerce solutions.Key Accomplishments• May 2021: Developed growth strategy for Bizrate Insights’ market research panel business unit and presented it to Meredith Corporation senior management. This work secured significant financial investment from our corporate parent and resulted in a 60% YOY growth in revenue for the business unit. • March 2020: Created and launched a company-wide consumer engagement and lifecycle strategy for all customers who purchased auto-renewing magazine subscriptions. Credit card charge dispute rates fell by 100%, subscription LTVs remained high and ‘win-back’ offers generated over 10,000 subscription starts.• December 2019: Led the marketing and operational execution of three new consumer offers that converted single-year transactions from our MagsforMiles business unit into annually recurring subscriptions. These new offers increased customer LTV by 300%. Awards• 2011 President’s Award: Highest award given annually to the top performing employees.• 2017 Guiding Light Award: Annual award recognizing superior managers and leaders.Responsibilities:• Owned P&L for magazine renewal and consumer panel products.• Presented and reported products’ monthly financial performance to senior leadership.• Developed roadmaps and executed growth strategies for each product.• Managed team of product owners and assisted with story refinement, prioritization and problem solving.• Wrote copy and led creative development process for all customer lifecycle communications.

Accomplishments:• Led the Magsformiles, Magsforpoints and Freebizmag products.• Meaningfully engaged millions of consumers enrolled in the country’s largest loyalty programs.• Created and maintained a data-driven and methodical A/B testing strategy.• Led efforts to build SEM and re-marketing automation platforms that currently generate over 25% of annual sales.• Developed MagsforMiles strategy to expand its product catalog into subscription audio, video, and digital content.• Managed subscription newsletter service with over 100,000 subscribers and $500,000 in annual revenue.

Accomplishments: • Managed vendor relationships to ensure strict adherence to production schedules and lowered print costs by 10%.• Maintained a complex supply/demand model to forecast MagsforMiles subscription acquisition.• Provided sales support that led to lucrative new relationships with The Economist and The Wall Street Journal.

Accomplishments:• Led four major client integrations and ensured compliance with all necessary service level agreements.• Acted as a liaison between our marketing, customer service and IT teams.• Helped design and implement a company-wide marketing database.

Accomplishments:• Managed all operational aspects of Synapse business units in the UK and Canada.• Coordinated all campaign setup, order capture, fulfillment and customer service efforts for our international vendors.

Accomplishments:• Researched and responded to over 1,000 annual customer inquiries sent to the corporate office or placed with the Better Business Bureau, state attorneys general and/or other relevant consumer protection agencies.• Helped build and maintain an issue tracking database that allowed the team to identify trends and areas of opportunity for business improvement.