Jeff Mcdonald Email & Phone Number

Texas, United States

Borderless Access is an award-winning insights solutions company with digital-first products and solutions for agile research. Driven by technology and consumer analytics, we are a market research company that provides access to experiences and life moments of consumers including niche audiences.We bring you a comprehensive market research ecosystem that.

Dallas-Fort Worth Metroplex

Dallas-Fort Worth Metroplex

Dallas/Fort Worth Area

US

BrainJuicer was founded in 1999 with one goal in mind: to re-invent market research. Our Behavioral Economics approach is what drives clients to seek us out when the traditional methodologies have failed them, to facilitate change within their organizations and to turn true human understanding into business advantage. Through our Behavior Change.

Dallas/Fort Worth Area

• Optimal Strategix Group is a strategic consulting firm, helping clients achieve profitable growth by leveraging our cutting-edge market research capabilities. Our senior team has over 100 years of combined experience.
• Innovation / New Product Development
• Market Segmentation and Targeting
• Value Proposition and Marketing Communication Optimization
• Performance Monitoring

Richardson, Texas

NeuroFocus, Inc. is an innovative company applying the latest advances in neuroscience to the world of advertising and messaging. Leveraging a rapidly growing body of research and insights into how the human brain processes visual stimuli like ads, messages, and products, we are able to track millisecond-by-millisecond brain responses to messaging. I've.

• Responsible for development and implementation of marketing strategy, brand development and communications for North and South America, Europe, Asia and Asia Pacific. Worked closely with R&D to help create innovative.
• Managed outside agencies to develop ad and branding campaigns to support global rollout of new products.
• Directed Web site redesign, traffic monitoring, and lead generation programs.
• Worked with global customers to identify needs and design custom solutions, for pricing, communication, marketing, and commercialization efforts.
• Coordinated all marketing/sales efforts for global sales reps, regional leaders and market directors.
• Departmental oversight for design and implementation of communications database for all global departments.

• Responsible for brand development, implementation and rollout of sales and marketing programs and learning solutions for the retail, casual dining and hospitality sectors. Clients included Fairmont Hotels, Gaylord.
• Assisted in the development of two key learning deliverables; Customer Experience Advantage and Sales Advantage.
• Acted as subject matter expert on learning and organizational development trends for key client sectors.
• Directed development of learning programs to improve operations, the front line sales force and the customer experience for Fortune 500 retail clients.
• Responsible for teaming with the retail and hospitality research division to custom design learning programs targeted at improving customer experiences and sales force improvement.
• Responsible for the ongoing marketing and sales planning for the retail, casual dining, and hospitality markets.

• Vice President, Marketing and Business DevelopmentResponsible for development, management and analysis of marketing/business development for packaged ice, a bottled water facility and 7 cold storage facilities.
• Re-branded the Reddy Ice name/logo and tag lines.
• Managed company-wide rollout of the new logo to over 2,000 trucks, 30,000 uniforms, all POS/POP materials, and 120,000 ice merchandisers.
• Designed and developed all collateral materials for the sales force.
• Designed and developed corporate Web site, and developed online strategies for national accounts to drive ice sales.
• Served as key spokesperson to all national media.

Mba & Mha, General Business And Healthcare

Bachelor Of Science (Bs)