Jeff Johnson is Managing Director at Actum, where he delivers results for the world’s most successful companies, political executives, non-profit organizations, as well as cultural and entertainment leaders.As a dedicated community impact architect and DEI practitioner, Jeff is committed to a mission to harness culture and equity towards transformative social impact driven by market growth. With a remarkable career that effortlessly bridges corporate America, entertainment, and politics, he has skillfully leveraged culture, equity, and impact to achieve success and integrity in every endeavor. From Executive roles with the NAACP, Hip Hop Summit Action Network, and more, Jeff has remained at the forefront of impact-driven culture, earning unmatched reliability in the field.With over two decades of non-profit executive, media, and strategic communications expertise, Jeff's approach is rooted in building cultural competency and credibility. He pioneers the power of culture as a tool for market growth and loyalty for his clients. Providing executive-level thought leadership, strategy development, and communications support, Jeff helps clients reimagine DEI by attaching it to institutional values and existing growth goals. Collaborating seamlessly with leaders and teams, he provides invaluable guidance in implementing change management strategies, strategic communications, and brand management initiatives.Notably, Jeff has successfully managed his own Impact firm, serving a prominent clientele comprising primarily Fortune 100 and 500 companies, all of whom benefited from his growth-driven approach to inclusion, equity and impact. Through his relentless dedication, Jeff has proven himself to be a driving force in creating positive change and fostering an inclusive landscape that leaves a lasting impact on society.
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Senior AdvisorDix & EatonBaltimore, Md, Us -
Managing DirectorActum Apr 2023 - PresentWashington Dc-Baltimore AreaI partner with clients to help them leverage culture for growth, manage brand messaging, and provide strategic counsel towards market and social impact. In a global marketplace where growth is driven by the ability to exhibit cultural relevance, competency, and credibility; I support change management strategy development and execution. By aligning an organizations values and growth goals with targeted cultural demographics, we help them hire and retain the best talent to advance cultural competency , create supply chain relationships that advance cultural currency, and grow marketshare and loyalty. -
Community Council MemberAmerican Airlines Nov 2020 - PresentDallas-Fort Worth MetroplexCurrently serving as a strategic advisor providing recommendations and feedback on company initiatives focused on impacting the poly-ethnic customer travel experience and partnerships -
Senior AdvisorDix & Eaton Sep 2016 - PresentCleveland/Akron, Ohio AreaProvide strategic communications, messaging and content creation expertise to this integrated communications consultancy, specializing in public relations, investor relations, marketing communications and crisis communications. Working as partners with clients, Dix and Eaton brings deep experience, foresight and creativity to every relationship and help clients realize the full power of communication to drive results. -
Chief Executive OfficerJij Impact Jan 2020 - Apr 2023Washington Dc-Baltimore AreaAn impact consultancy, leading brands, municipalities, and organizations to leverage culture to fuel growth and social transformation. I supported clients by developing an inclusion, equity, and impact strategy that was aligned to the enterprise's values and growth goals. We did this by:+ Identifying the cultural demographics the client needed to grow marketshare+ Supporting the development of cultural competency, credibility, and currency amongst talent+ Developing supplier equity strategies that reduced costs and amplified demographic relationships+ Creating social investment strategies that extended enterprise value impact and cultural credibilityOur relationship with clients developed DEI strategies that aligned with corporate growth, created KPI's, developed DEI performance evaluation metrics and bonus structure, and provided both market growth and risk mitigation opportunities across industries. Our clients included American Airlines, Sherwin Williams, The Tennis Channel, The City of Cleveland, and Sagamore Spirits to name a few.
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Chief Executive OfficerJij Communications Jan 2004 - Dec 2019Baltimore, Maryland AreaJIJ Communications was a full-service communications strategy firm that provided a menu of options, including crisis communications, internal and external communications strategy, message development, and content creation. JIJ developed an expertise in Inclusion and equity communications and strategy, helping clients navigate the alignment of D&I with core business goals. Our client list included American Airlines, Victoria's Secret, and Prudential Insurance.
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Creator, Executive Producer And Host Of MancaveBet (Bet Networks, A Subsidiary Of Viacom Inc.) Apr 2017 - Aug 2018Greater New York City AreaMANCAVE – From Executive Producers Steve Harvey and Jeff Johnson, BET is opened the door to the “MANCAVE,” a no-holds-barred discussion cypher with four dynamic and very different men brave enough to be honest and vulnerable. They laughed it up and got serious about hot-button topics. Hosted by award-winning journalist Jeff Johnson – the show featured guests including Nipsey Hustle, Jermaine Dupri, and Steve Harvey, along with other actors, athletes, comedians, and businessmen. The topical weekly series brought together poly-ethnic urban men with wildly diverse opinions to dissect current topics in entertainment, politics, news and beyond. Through humor, genuine emotion and heated debate, the panel discussed their own opinions and experiences, while revealing the vast complexities of masculinity. With unfiltered honesty, the “MANCAVE” was the ultimate ‘bro-out’ session that reflected how diverse men’s thoughts actually are. -
Contributor/White House CorrespondentMsnbc/The Grio 2010 - 2012I provided opinion and news content on issues of race, education, and politics. I also co-hosted and participated on panels and was talent for packages for several news specials including Education Nation, MLK commemoration, and election coverage. -
Host & ProducerBet Networks 2003 - 2010I spent seven years at the network carving an unique space of engagement and content production. Starting out doing pure commentary for Rap City, the networks "grassroots" hip-hop video show, execs opened the door for me to host The Jeff Johnson Chronicles. The show was a series of mini-docs that focused on cultural and political issues of the day. Additionally I worked on several specials including Hip Hop vs. America, an exclusive interview with Ellen Johnson Sirleaf following her inauguration as Africa's first female head of state, and the award winning Life and Death in Darfur. Finally, I hosted and produced The Truth w/ Jeff Johnson, a weekly news show that lead up to the first election of President Obama and provided NAACP Image Award winning inauguration coverage. -
National Director, Youth & College DivisionNaacp Feb 1999 - Feb 2003National HeadquartersI supervised a staff of 20 in seven states responsible for developing programs, training, and mobilizing nearly 500 local NAACP Youth Councils (21 & Under) and College Chapters.
Jeff Johnson Education Details
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Political Science And Government
Frequently Asked Questions about Jeff Johnson
What company does Jeff Johnson work for?
Jeff Johnson works for Dix & Eaton
What is Jeff Johnson's role at the current company?
Jeff Johnson's current role is Senior Advisor.
What schools did Jeff Johnson attend?
Jeff Johnson attended University Of Toledo.
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