Jeffrey Simpson Email & Phone Number

Salt Lake City Metropolitan Area

St. Louis

• Built prototypes and wireframes for six product lines that enabled an iterative development life-cycle and were leveraged for user testing• Led design teams and managed third-party developer handoffs that resulted in continual improvements to products overseen by two agile scrum teams• Produced and maintained a unified design system that aligned multiple products to establish consistency for the company’s overarching user experience• Directed design sprints that developed new… Show more • Built prototypes and wireframes for six product lines that enabled an iterative development life-cycle and were leveraged for user testing• Led design teams and managed third-party developer handoffs that resulted in continual improvements to products overseen by two agile scrum teams• Produced and maintained a unified design system that aligned multiple products to establish consistency for the company’s overarching user experience• Directed design sprints that developed new products and intellectual property through the use of human-centered methodologies Show less

St. Louis

• Constructed and facilitated qualitative and mixed-methods research that guided design for digital products used by either customers or employees • Instituted and championed iterative research with four agile scrum teams to foster a user-centric design approaches and produce valuable, intuitive products• Trained user researchers in research operations to ensure effective processes that yielded research results that were trusted and acted upon by product leadership• Produced… Show more • Constructed and facilitated qualitative and mixed-methods research that guided design for digital products used by either customers or employees • Instituted and championed iterative research with four agile scrum teams to foster a user-centric design approaches and produce valuable, intuitive products• Trained user researchers in research operations to ensure effective processes that yielded research results that were trusted and acted upon by product leadership• Produced journey maps, personas, competitive reports, and other generative research that focus the efforts of product teams towards impactful solutions• Designed the information architecture of a fortune-50 company's digital platform that resulted in reduced navigational error and improved user engagement metrics Show less

St. Louis

• Developed a business case satisfying a strategic initiative and presented this case to the company’s president as a means to empower sound corporate strategy• Acquired extensive business acumen through the completion of an early-talent development program that enabled effective business partnerships and collaboration

Atlanta

• Distinguished 13 market expansion opportunities from 191 prospective regions by constructing a data model that informed and directed the company's growth strategy• Built an interactive geospatial model with market gap visualizations to inform market entry strategies and establish guidelines for future assessment growth opportunities

Atlanta

• Analyzed over a million data points from sensory-motor neurons via numerical and visual models to develop a neural-map of the Bengalese Finch auditory feedback system to deepen scientific understanding of feedback learning systems that are foundational to human learning capabilities• Reported results of experimental observation, in the context of a clear hypothesis, to hundreds of scientists at a research symposium as a means to inform future studies