Jeffrey Simpson Email & Phone Number

Salt Lake City Metropolitan Area

St. Louis

• Built prototypes and wireframes for six product lines that enabled an iterative development life-cycle and were leveraged for user testing
• Led design teams and managed third-party developer handoffs that resulted in continual improvements to products overseen by two agile scrum teams
• Produced and maintained a unified design system that aligned multiple products to establish consistency for the company’s overarching user experience
• Directed design sprints that developed new… Show more
• Directed design sprints that developed new products and intellectual property through the use of human-centered methodologies Show less

St. Louis

• Constructed and facilitated qualitative and mixed-methods research that guided design for digital products used by either customers or employees
• Instituted and championed iterative research with four agile scrum teams to foster a user-centric design approaches and produce valuable, intuitive products
• Trained user researchers in research operations to ensure effective processes that yielded research results that were trusted and acted upon by product leadership
• Produced… Show more
• Produced journey maps, personas, competitive reports, and other generative research that focus the efforts of product teams towards impactful solutions
• Designed the information architecture of a fortune-50 company's digital platform that resulted in reduced navigational error and improved user engagement metrics Show less

St. Louis

• Developed a business case satisfying a strategic initiative and presented this case to the company’s president as a means to empower sound corporate strategy
• Acquired extensive business acumen through the completion of an early-talent development program that enabled effective business partnerships and collaboration

Atlanta

• Distinguished 13 market expansion opportunities from 191 prospective regions by constructing a data model that informed and directed the company's growth strategy
• Built an interactive geospatial model with market gap visualizations to inform market entry strategies and establish guidelines for future assessment growth opportunities

Atlanta

• Analyzed over a million data points from sensory-motor neurons via numerical and visual models to develop a neural-map of the Bengalese Finch auditory feedback system to deepen scientific understanding of feedback.
• Reported results of experimental observation, in the context of a clear hypothesis, to hundreds of scientists at a research symposium as a means to inform future studies