Jeff Loper is well-versed marketing professional specializing in new, digital, social media marketing and online branding and development. His background includes a six-year stint at MCA Records Nashville, a division of Universal Music Group, where he served as Marketing Manager. While there he oversaw marketing plan development and online marketing strategies for such mega-bestselling music artists as George Strait, Reba McEntire, Trisha Yearwood, Vince Gill, and Lee Ann Womack. Loper later moved into a Director of Marketing Role at Compendia Music Group where he quickly moved into a Director of Business Development position. During his two years at Compendia he led their digital distribution efforts and transitioned the company from being privately distributed to a full distribution arrangement with the music industry’s largest independent distributor of music, Koch Entertainment. Most recently Loper served more than six years at Thomas Nelson Publishers, the world’s largest publisher of Christian books, as Director of Marketing for their non-fiction division. While there he spearheaded marketing efforts for New York Times bestselling authors Max Lucado, Billy Graham, John C. Maxwell, and Marcus Buckingham, among others. Loper now owns Into It Interactive, a consultancy focused on marketing, digital and social media strategy, website development, and branding; Campgrounds Connect, a marketing and web development services company for campgrounds and RV parks; and is co-creator of Tortoise, the life planning iPad app.Specialties: Marketing consulting, planning, and execution, digital and social media strategy, branding and identity, project management, and web development.
Listed skills include Branding And Identity, Project Management, Sales Analysis, Social Media Marketing, and 22 others.
