Jeffrey Knutson Email & Phone Number

Jeffrey Knutson is a ● Content Strategy ● Marketing ● Learning & Education at Common Sense Media. Colleagues describe him as "A lot of people claim to do "content strategy." Jeff is one of the few who actually does it, and not just well but great. That's because he's a rare combination of creative and strategic, always learning, and willing to make tough decisions and think long-term. In my years working with him he was consistently not just one of the best content creators I knew, but an essential partner in developing research-based, user-centric content strategies focused on results and success. He is obsessive about making great things — from lessons to articles to newsletters to landing pages — that match an audience's needs and forward organizational goals. As a former teacher, he looks at the data and adjusts accordingly without getting to precious over any particular approach. He's also an exceptionally tactful and an excellent communicator that can get buy-in and translate strategy up and down the chain. Perhaps the most impressive thing, though, is after Jeff was promoted off my team and stepped up into a leadership role on marketing he found instant success. I was at Common Sense for ten years, and Jeff was the best marketing person we had — bar none. That's a credit to his ability to shift gears, learn new things, and take on new challenges, and also his talent for marketing." and "Jeff embodies both passion and professionalism. I had the great privilege of working with Jeff at Common Sense both in front of and behind the camera. He is an amazing content creato that always put the needs of his audience first when creating videos. And then there's his voice. He is a natural performer, and his relatable and authentic delivery truly elevated our videos. If that weren't enough, he is an absolute pleasure to work with. "

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  Director Of Marketing, Education

  Common Sense Media

  Aug 2022 - Present - San Francisco, California, United States

  I lead a cross-functional team, driving marketing strategy for our 300K newsletter subscribers, 150K social media followers, 100K YouTube subscribers, and nearly 1M registered website users. In this role, I have:● Expanded our metrics reporting dashboards and improved internal communication channels to grow awareness of campaign and program impact, both vertically and horizontally within the organization.● Developed an innovative ongoing survey in our weekly newsletter to help inform content direction, monitor user engagement and satisfaction, and source valuable user stories.● Grown our YouTube subscriber base by +300% in under three years (to over 100K subscribers) by tapping into deep data analysis that informed content creation and strategic decisions.● Pioneered an improved newsletter format and content strategy that increased our open rate consistently by over 10%. Iterated content and design improvements using A/B testing, analytics and qualitative user feedback.● Scripted and produced numerous videos aimed at both educator and student audiences that have collectively amassed over eight million views.