Jeffrey Parra

Jeffrey Parra Email and Phone Number

Publisher @ Brenham Banner Press
Jeffrey Parra's Location
Brenham, Texas, United States, United States
About Jeffrey Parra

Experienced Publisher actively pursuing new role. Demonstrated history of working in the newspapers industry. Skilled in Digital Strategy, Media Relations, Leadership, Direct Marketing, and Email Marketing. Strong media and communication professional.

Jeffrey Parra's Current Company Details
Brenham Banner Press

Brenham Banner Press

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Publisher
Employees:
11
Jeffrey Parra Work Experience Details
  • Brenham Banner Press
    Publisher
    Brenham Banner Press Jul 2022 - Present
    Brenham, Texas, United States
  • Granite Publications
    Publisher
    Granite Publications Oct 2018 - Jun 2020
    Taylor, Texas
    Developed new rate card, defined geographic sales territories, established new special section calendar and products, created reporting system for new advertising representatives via Google Docs, subscription sampling program which increased every month, rack cards, detailed and increased hyper-local news. Renovated weathered inside/outside of building for morale/attitude elevation, thus, increasing productivity. Entire business model and staff needed a complete overhaul. Hired new managing editor (June) and focused on covering hard news, police and courts. Required local columns and editorials written by managing editor and reporter every week.Increased revenue and cleaned up A/R collections/practices.January 2020, promoted to regional leader to assist & mentor other Granite properties and newer publishers.
  • Civitas Media
    Publisher
    Civitas Media Feb 2016 - Apr 2017
    Georgia
    October 1, 2016, Boone Newspaper Inc. purchased and took over operations from Civitas. Currently in the process of developing a lifestyle magazine with an annual revenue forecast of $150,000, 6 issues.August 1, 2016, shut down local printing operation and outsourced printing to Opelika-Auburn (BH) printer saving $100,000 annually. Re-aligned and re-negotiated carrier routes/contracts saving $110,000 annually. Re-designed section fronts.The LaGrange Daily News – Paid, contractor delivered, Monday – Saturday, 4,000 press run.lagrangenews.com, avg. 750,000 pageviews, 200,000 unique visitors (monthly)The Shopper – Free, weekly, 10,000 store-stacked, contractors delivered.
  • Cnhi
    Publisher
    Cnhi Sep 2013 - Sep 2015
    Muskogee Phoenix – Paid, contractor delivered, 10,500 Sunday, 9,500 daily.Muskogeephoenix.com, avg. 700,000 pageviews, 280,000 unique visitors (monthly)Muskogee Weekly – Free, weekly, 12,000 store-stacked, contractor delivered.Printing plant at this location, commercial and affiliate products. Managed 65 employees in various departments, $5 million top line revenue and $1.2 million EBITDA budgeted.
  • American Consolidated Media
    Sw Regional Director Of Operations
    American Consolidated Media Aug 2011 - Sep 2013
    Waxahachie, Texas
    Waxahachie Daily Light – Paid, Contractor delivered, 5,000 Sunday, 4,000 Daily. waxahachieTX.com, avg. monthly, 200,000 page views, 60,000 unique visitors.Midlothian Mirror – 2,000 Paid, Contractor delivered, 2,000 paid, Wednesday.Midlothianmirror.com, launched in July, 2013.Ellis County Trading Post – Free, weekly, 26,500 store-stacked, Contractor delivered.SW Region – Multi-media products in the following cities; Glen Rose, Stephenville, Brownwood and Alice, Texas. Successfully enrolled 2 colleges in Breaking News/email and online subscriptions, with more institutions to follow.Sports App to be launched by end of August, 2013 to support Texas High School football season in region.Actuals, $9.4 Million revenue, $2.0 Million, EBITDA, 2012/2013.$9.9 Million revenue budget, $1.9 Million EBITDA for 2013/14 fiscal year.Digital revenue budgeted at $1.6 Million. Banner/Display ads, SEO, website development and email blasts and limited video sponsorship.Print plants in Waxahachie and Brownwood, Texas. Commercial and affiliate printing produced at both locations.
  • Journal Register Company
    Publisher/Pres., Ini
    Journal Register Company Nov 2008 - Aug 2010
    Mt. Clemens, Mi
    A very complex group of newspapers with multiple variables, cross-sell opportunities and some labor constraints.Macomb Daily – Paid, carrier delivered. 65,000 Sunday, 46,000 Daily. New Geo Man press facility and warehouse staffs; 190 employees, union. $25 million top line revenues, 12.5% profit margin, 2008.Daily Tribune – Paid, carrier delivered. 12,000 Sunday, 10,000 Daily. 20 employees, union. $3.9 million top line revenues, 16% profit margin, 2008.Advisor & Source – Free, weekly, carrier delivered. 170,000 Sunday, 6 zones, non-union.The Voice – Free, mailed. 115,000, Wednesday, 5 zones, non-union.Combined weekly newspapers, $6.6 million top line revenues, 9.5% profit margin, 2008.• ABC Audit, September 2008 shows Macomb Daily increased circulation 9% daily, 3.75% Sunday.• Redesign 3 of 4 newspapers• (March ’09) Offered opt-in subscription TV Book, $13/year, PIA. To date, 3200 subs.• Detroit metro daily newspapers cut 7 day HD to 3 days. Marketing efforts, to date, increased HD subs 9200 HH.
  • The E.W. Scripps Company
    Associate Publisher
    The E.W. Scripps Company Dec 2006 - Nov 2007
    Memphis, Tennessee, United States
    • Built “agency” style sales teams, hunter & skinner & graphic artist.• Developed area chamber, niche, localized and zoned “OUR TOWN” products.
  • Lee Enterprises
    Associate Publisher
    Lee Enterprises Apr 2005 - Dec 2006
    St. Louis City County, Missouri, United States
    • Lee budget for South Publications, 15% revenue.• Lee fiscal, Oct, 2005 - April, 2006 currently 14% over budget ($98,198)
  • Pulitzer Publishing Company
    Associate Publisher
    Pulitzer Publishing Company Dec 2000 - Dec 2005
    St. Louis City County, Missouri, United States
    • Largest weekly newspaper group in the nation purchased by Pulitzer, August, 2000.• Oversee 6 individual Journal newspapers with 145,000 circulations. • Responsible for 4 managers and 36 employees in advertising, editorial, administration, circulation.• Year 2005 - Increased revenue over prior year, 12.8% ($141,672)• Year 2004 - Flat to prior year.• Year 2003 - Increased revenue over prior year, 8.8% ($110,023) • Implemented team sales organization with artists and sales professionals.• Successfully defeated organized labor/NLRB attempt, June 2002.• Year 2002 - Increased profitability $170,000 (12.14%).• Successfully defeated organized labor/NLRB attempt, June 2003, voting result, 10-2.• YTD 2003 - Revenue up 7.8% over LYTD. Profit @ $168,000 (12%) YTD.
  • Journal Register Company
    Regional Advertising Director
    Journal Register Company May 1999 - Dec 2000
    St. Louis City County, Missouri, United States
    • Largest weekly newspaper group in the nation.• Responsible/coordinating all facets of advertising and cost control and revenue building for Southwest Division through publication managers of Jefferson, South and West counties. 17 individual newspapers with a revenue budget of $7.8 million dollars and circulation total of 345,788.• Implement innovative reorganization of sales professionals in South County; oversee page planners, artist/creative staffs, support staff and sales professionals at 3 county office locations.• Southwest Division budget//revenue 1999 - $6,007,478/$6,154,855 (102.5%)
  • Ottaway Newspapers
    Advertising Sales Manager
    Ottaway Newspapers Feb 1999 - Apr 1999
    Joplin, Missouri, United States
    • Responsible/coordinate all facets of advertising and cost control and revenue building for a paid daily with 47,000 circulation.
  • Ottaway Newspapers
    Major/National Account Coordinator
    Ottaway Newspapers May 1994 - Feb 1999
    Joplin, Missouri, United States
    • Coordinate, schedule and oversee advertising for all major and national accounts. Negotiated contracts and traveled to increase revenues of major advertisers at corporate offices. • February 1999 promoted to Advertising Sales Manager. • Customer Service Committee Chair, in which we won award by ONI, Chamber of Commerce Communications Member and United Way E.X.T.R.A. Committee.

Jeffrey Parra Skills

Newspapers Online Advertising Digital Media Social Media Marketing Advertising Social Media Advertising Sales New Media Publishing Customer Service Email Marketing Newspaper Digital Marketing Leadership Media Planning Social Networking Media Relations Sales Management Strategic Planning Marketing Strategy Public Relations Blogging Marketing Communications Digital Strategy Press Releases Direct Marketing Online Marketing Project Management Copy Editing

Jeffrey Parra Education Details

Frequently Asked Questions about Jeffrey Parra

What company does Jeffrey Parra work for?

Jeffrey Parra works for Brenham Banner Press

What is Jeffrey Parra's role at the current company?

Jeffrey Parra's current role is Publisher.

What is Jeffrey Parra's email address?

Jeffrey Parra's email address is je****@****aol.com

What schools did Jeffrey Parra attend?

Jeffrey Parra attended Blinn College.

What skills is Jeffrey Parra known for?

Jeffrey Parra has skills like Newspapers, Online Advertising, Digital Media, Social Media Marketing, Advertising, Social Media, Advertising Sales, New Media, Publishing, Customer Service, Email Marketing, Newspaper.

Who are Jeffrey Parra's colleagues?

Jeffrey Parra's colleagues are Janet Moore, Clifton Green, Rogers Sharon, Lauren Smith, Melissa Breaux, Helen Helen/retail Brenham, Joseph Alberico.

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