Marketing Communications Leader | Director of Marketing & Communications | Digital Advertising & Operations | Digital & Social Strategy♦ Known for Fresh Ideas ♦ Risk Taker ♦ Early Adopter ♦ Award-winning, strongly creative Marketing Communications leader. Influencer and decision maker who pulls the right levers to make projects succeed.Takes complex concepts and makes them simple to “get." Creates “first in mind” thinking with prospective clients. Strong account penetration. Known for taking a project from concept to execution to achieving desired results, and following through. Strategic yet practical, hands-on. Quickly identifies long-unsolved problems and eliminates them.Called: collaborative, resourceful, witty, intelligentProven Strengths:Print and digital marketing, marketing communicationsCorporate communicationsOnline advertising managementAgile in startups through multimillion-dollar corporations Product positioning and brandingMarketing strategies and campaignsWeb and print content development Effective with C-suite and individual contributorsSurveys and researchWeb analytics, reporting and operationsDisplay, mobile, email, social and search engine advertising (SEM) Medical, Pharmaceutical, CPA, Financial, Media/Publishing, EventsComfortable in highly-regulated industriesTrade shows: getting prospects that turn into real leadsSample Successes:Developed new branding and marketing collateral to reposition the company to media community and potential advertising prospects at no cost (The Hedlund Group)Built new, network-wide communications vehicle for updating 40 pharmacies, eliminating policy mistakes and inconsistencies (McKesson)Created new communication vehicles that generated more consistent and much clearer messages, and model then adopted by other product areas (Ameriprise)Contact: 763.647.9972 or jeffreyalarson08@gmail.com