Jeffrey Larson Email & Phone Number

Build, implement and manage multi-media sales, marketing and advertising packages in the digital publishing space to increase client portfolio and maximize revenue for a small, growing media firm.Report to President.♦ Direct the creation, design and delivery of all printed, multi-media and web marketing communications to our key audiences♦ Develop and execute marketing and communication plans to support our strategic plan ♦ Create and implement cross marketing branding strategies to increase traffic on all of our websites♦ Identify and implement new and improved marketing and communications tools and processes TechnologiesMicrosoft Office Suite l Salesforce l Real Media Open Ad Stream l DoubleClick l Exact Target l Google AdWords and Analytics l Point Roll l Bright Cove | MailChimp | Squarespace

Supervised all digital advertising campaigns for Good Sam websites and e-newsletters. Left when division was moved to California. Reported to President-Media & Events.♦ Executed and managed digital advertising strategies and programs designed to grow online sales♦ Examined website analytics and generated detailed reports revealing advertising opportunities and key selling points using various database tools/platforms i.e., OpenAd Stream, PointRoll, DFA/DoubleClick, Google Analytics and several Client Management Systems♦ Created online sales and marketing “toolbox” and advertising packages for sales team♦ Developed cross marketing branding strategies to increase exposure on all of our websites♦ Built surveys to stay on top of industry trends and gather subscriber demographic and psychographic profilesBlue Sparkle Music (July 2009 - Present)OwnerBlue Sparkle Music (d/b/a as Rock N Roll Music Sale) is a music dealer specializing in creating unique music “pop up” sales around Minneapolis. ♦ Built from "idea" to one of the premier record sales/shows in the Minneapolis metro♦ Pull all marketing, communication and advertising levers to grow and promote the sale including: custom signage, collateral and online♦ Grow customer base through email, social media, print and radio TV coverage of one of Rock N Roll Music Sale's events:http://bit.ly/maplegrovetv

Drove the planning, development and implementation of all internal and external corporate marketing communications strategies for a division of a Fortune 16 company. Reported to Marketing Director. ♦ Created brand usage and communications guidelines and a library of internal and external printed and electronic sales and marketing collateral. ♦ Created weekly, all-employee e-newsletter; managed the editorial direction, design, production and distribution. ♦ Wrote, developed and launched new corporate public website; visits to website increased more than 40% in five months. ♦ Led creation and delivery of sales proposals and presentations to hospital administrators nationwide to build client base, drive sales and increase revenue.

Developed and delivered marketing, communications and sales strategies to increase revenue, assets and referrals♦ Managed, created and implemented multi-audience marketing and business building tools for Capital’s CPA firms to help drive revenue growth♦ Consulted with field leaders to assist them in building and growing their financial services business and sharing pertinent best practices ♦ Promoted company to external marketplace through advertising, branding initiatives, industry conferences and other printed collateral

American Express Financial Advisors, Minneapolis, MN♦ Marketing Manager, American Express Funds♦ Communications Manager, American Express Funds♦ Corporate Communications Consultant