Jeff Turner Email & Phone Number

Kirkland, Wa, Us

Open to remote, short-term projects.

Seattle, Washington, United States

Generated the brand voice, go-to-market messaging strategy, and copy direction for new-to-world devices and emerging AI technology, while acting as co-creative director and copywriter for packaging, product and feature names, online detail page, app UX, and launch videos.

Seattle, Washington, United States

Crafted customer-obsessed insights, strategy, and creative briefs to strengthen the Amazon retail brand's global mass advertising.• Authored, implemented, and continually bar-raised a new value proposition and resulting mass advertising creative strategy (“Spend less. Smile more.”), driving measurable improvements to key audience perceptions.• Developed and rolled out a mental model and activation brief designed to drive globally cohesive, locally appropriate campaigns. The “Freedom within a Framework” document gave international marketing teams the freedom to develop work relevant to and resonant with local audiences, by providing more clarity and detail on the originating creative framework upfront. Partnered with executive-level stakeholders to define Amazon’s overall brand architecture and strategy, then led the copy/voice direction and deployment of a comprehensive, global brand expression system and online portal.• Guided teams around the world to execute on-brand design and advertising faster and with fewer resources, while also elevating creative and providing customers with a more cohesive experience.Acted as strategist and copywriter to position new Amazon private brands and revitalize existing ones, pressure testing the Amazon brand architecture and bringing it to life.• Conceived of a brand strategy and creative campaign that helped Amazon Basics grow into the #1 private brand on Amazon worldwide.

Seattle, Washington

Supported the launch of Kindle, Alexa, Echo, and Fire TV devices with product positioning, portfolio management, messaging strategy, creative briefs, and names for new products and features.• Developed the name and go-to-market messaging strategy for Amazon's most advanced and best-sounding smart speaker, Echo Studio, contributing to its 4-Star success.

Minneapolis

Drove the successful operations, strategic point of view, creative output, and client engagement of a boutique consultancy focused on expressing and teaching brand strategy more effectively, improving the understanding and practice of all stakeholders and stewards. When a brand is truly known—inside and out—it’s more efficient and more successful. And ultimately, more deeply connected to customers.Influenced clients at every level, from consulting with the C-suite to inspiring middle management to coaching rubber-meets-the-road executors.Guided the packaged goods of General Mills, emerging technologies from Philips Electronics, The Smithsonian Institution’s scientific research institute in Panama, the legacy of Whitman’s Chocolate, the fundraising of Box Tops For Education, and the storytelling of Public Radio International. • During a two-year engagement with Box Tops, consumer participation increased by 50%, website traffic by 20%, and Facebook “likes” from 70,000 to more than 1 million.Sharpened the positioning, honed the brand, and elevated the creative of a national education reform network, a regional healthcare system, an insurance startup, a local theater group, and a beloved zoo. • One year after activating Como Park Zoo’s brand strategy, the number of donors making a second gift jumped 15%, with 34% increasing their gift amount.Developed and carried out discovery plans that included secondary research, focus groups, stakeholder interviews, category/competition audits, retail/site visits, and trend analysis.Designed and facilitated custom workshops that deepened understanding of brand fundamentals, built skills, and created empathy for key customers.Collaborated with an extensive network of consumer insight experts, focus group moderators, digital strategists, web developers, art directors, graphic designers, and copywriters.

Minneapolis

Consulted with and created positioning, strategy, and creative for a variety of businesses, brands, and categories, from skincare to financial services to healthcare to sporting goods to tourism.

Minneapolis

Led the 130-person in-house marketing operation for Target's department store division, consisting of creative, broadcast production, print production, print buying, traffic, art buying, photo studio, video/film studio and photo styling.Played an integral role in the corporation’s massive effort to rename and rebrand the department stores, from Dayton’s and Hudson’s to Marshall Field’s. Orchestrated the entire multi-million dollar marketing campaign—including in-house efforts as well as national and local advertising agencies and design firms—ensuring powerful, synergistic communication to internal and external audiences.

New York, Ny

Directed a talented creative and production staff charged with developing and executing global creative solutions that were both brand appropriate and universally understood. Maintained brand integrity across multiple channels of distribution, different cultures and various languages.