Jeff Mclaughlin Email & Phone Number

Minneapolis, Mn, Us

Greater Minneapolis-St. Paul Area

Project management o Develop and manage detailed project schedules o Leverage project schedule to keep internal team and clients on track o Utilize the solution development lifecycle to guide a project or request from requirements gathering through QA and UAT before final delivery Backlog/resource management o Develop and manage centralized activity backlog including new capability development and issue troubleshooting/resolution o Facilitate prioritization of backlog and scheduling backlog activities into development sprints o Manage technical resource capacity, utilization, and sprint alignment Documentation o Lead efforts to craft, collect, and organize documentation for: o Product/solution requirements o Standardized processes o Methodologies o Data structures/flows o Bugs and resolution o Meeting notes and decisions o Lessons learned / Retrospectives Process improvement and standardization o Identify opportunities and facilitate process improvement for all the activities above o Translate build team work into assets, standards, or best practices that help improve efficiency or quality Communication/Facilitation o Lead efforts to coordinate the above activities above through concise, well-crafted emails, decks, meeting facilitation, and one-on-one conversations o Aid in efforts to resolve open data or technical issues by facilitating structured troubleshooting and issue resolution

Greater Minneapolis-St. Paul Area

Offering contract services in the areas of Business Analyst, Project Manager, and Strategic Services. Recently under contract with Land O'Lakes as Senior Business Analyst on the IT Delivery Team.

Greater Minneapolis-St. Paul Area

Senior Business Analyst - IT Delivery Team● Responsible for building out a technology road map of enhanced web site functionality over an 18+ month time frame.● Responsible for requirements documentation and converting to User Stories and Epics in an agile environment – for local or off-shore development teams.● Responsible for site maps, site functionality audits, and site test plans for new web site development.● Responsible for stakeholder interviews and requirements gathering, documentation, and prioritization for potential website enhancements.

Greater Minneapolis-St. Paul Area

Senior Strategic Services Manager – Mobility/Automotive Mobile Application LoyaltyRoles played: Strategic Services, Business Analyst, Account Management, Data Operations, Quality Assurance● Played a client-facing, strategic role in a multi-agency effort supporting the launch of a new mobile app on behalf of our client – focused primarily on developing strategies for customer retention and loyalty.● Acting in roles including Account Services and Business Analyst, I led our efforts to create an internal loyalty tracking database that could quickly support the start-up program. Starting with a Conceptual Data Model, we successfully stood up an Internal Data Store up in a limited time-frame, and used it to support Campaign Operations and Marketing Analytics for nearly a year.● Acting in roles that ranged from Strategic Services to Business Analyst, I led that strategy and implementation efforts on behalf of my client to change the way that customers opted-in to the program. We devised a solution that improved the customer experience and improved opt-in rates – this was a multi-agency, multi-department effort to get the solution coordinated with the client’s internal IT delivery team.● Playing in Strategic Services/SME roles, I completed competitive strategy exploration projects, feature summaries, market position, program summaries and more – mostly related to in-car tech and OEM technology – all resulting in a strategic POV for the client.

Greater Minneapolis-St. Paul Area

Senior Marketing Analytics & Campaign Operations Manager – Airline & Agriculture ClientsRoles played: Consulting Services, Business Analyst, Database Marketing Analyst, Campaign Operations● As the Database Marketing lead, I managed marketing analytics and campaign operations teams● On the Campaign Operations side, managed our process for a custom e-statement, utilizing a data model that is now used throughout the agency, and combines custom creative templates that work together with customer data to deliver 1,000s of unique versions, with limited SQL code changes required per month.● I led our Marketing Analytics team’s effort to develop a predictive, customer potential model.

Greater Minneapolis-St. Paul Area

Senior Consulting Services Manager – Custom Automotive Loyalty ProgramRoles played: Strategic Services, Business Analyst, Consulting Services, Account Management, Database Marketing Analyst, Quality Assurance● Co-lead development of a new loyalty program for an existing client, in a new area of their business● Led all aspects of strategic consultation, program design, program build, and exploratory data analysis, as well as writing business specifications for and overseeing the development of a custom loyalty tracking platform.

Greater Minneapolis-St. Paul Area

Consulting Services Director – Automotive Loyalty ProgramRoles played: Strategic Services, Business Analyst, Consulting Services, Account Management, Quality Assurance, Trainer● Involved in all aspects of pilot testing and the subsequent national rollout of a new, first in segment loyalty program, including; program design, custom web application design, and nationwide dealer training.● Acting as the Business Analyst and Business SME, I created business rules and approved the IT development specifications for new development on the loyalty tracking application.● Presented full-day training curriculum to senior management level audience at a nationwide series of regional meetings and conducted on-site training of dealership end-users.

Greater Minneapolis-St. Paul Area

Director – Database Marketing & Consulting Services – Hotel Loyalty ProgramRoles played: Strategic Services, Database Marketing Analyst, Campaign Operations, and Print/Production● Led marketing strategy development and results reporting for all program promotions.● Led transition to have direct access to client data at their site, improving campaign operations efficiency, data analytics timeliness/accuracy, and allowed us to work more directly with the client’s statistical modeling staff.

Madison, Wisconsin Area

Database & Circulation ManagerRoles played: Marketing Manager, Database Marketing Analyst, Customer Acquisition, Customer Retention, Campaign Operation, and Print/Production● Only non-board member on an eight-person team looking at acquiring our top competitor. I used Lifetime Value forecasts to help support the company’s valuation; and, we completed the acquisition and took a dominating market position in both the US and UK.● Managed $5 million/year advertising budget: advertising, printing, postage, paper, list rental and management, and merge/purge. Developed and implemented all US mailing plans required to meet profitability targets.

Columbus, Ohio Area

Circulation ManagerRoles played: Marketing Manager, Customer Acquisition, Customer Retention, Circulation Manager, Campaign Operations, and Print/Production● Developed and implemented acquisition and retention strategies necessary to meet growth and profitability goals for all catalog titles in the U.S. division.● Budgeted, planned, and executed all aspects of marketing operations, including; customer file management, list rental, segmentation modeling, merge/purge processing, and working with catalog print/production.● Designed and developed an internal, proprietary list rental database, consolidating historic cost and performance; resulting in reduced acquisition cost per name.

Janesville/Beloit, Wisconsin Area

Marketing Database AnalystRoles played: Marketing Manager, Database Marketing Analyst, Customer Acquisition, Customer Retention, Circulation Manager, Campaign Operations, and Print/Production