- Led digital and social media marketing strategy and online reputation management for leading luxury hotels in North America and the Caribbean.- Drove integration of social media across enterprise, including management, revenue management, human resources, legal, operations and marketing disciplines. - Strategized and implemented social media initiatives, maintaining social outposts, community building, content marketing, lead generation, blogger and influencer outreach and analyzing… Show more - Led digital and social media marketing strategy and online reputation management for leading luxury hotels in North America and the Caribbean.- Drove integration of social media across enterprise, including management, revenue management, human resources, legal, operations and marketing disciplines. - Strategized and implemented social media initiatives, maintaining social outposts, community building, content marketing, lead generation, blogger and influencer outreach and analyzing metrics. - Analyzed consumer reviews and social media engagement to gather actionable insights for marketing, revenue management and hotel operations. Show less

- Managed strategic communications planning for a diverse set of clients, providing consultation on branding and message development, crisis and issues management and media relations and community relations.- Led agency's transition into digital/social media, consulting with account teams and clients on planning and integration of new channels of communication, including social media and social networking.- Select clients: Piggly Wiggly Carolina Co., Johnson Controls, Wild Dunes… Show more - Managed strategic communications planning for a diverse set of clients, providing consultation on branding and message development, crisis and issues management and media relations and community relations.- Led agency's transition into digital/social media, consulting with account teams and clients on planning and integration of new channels of communication, including social media and social networking.- Select clients: Piggly Wiggly Carolina Co., Johnson Controls, Wild Dunes Resort and Medical University of South Carolina Show less

- Led public relations for Children’s Hospital Trust—the philanthropic foundation for Children’s Hospital Boston.- Executed media relations and promotions for Trust’s $12+ million annual support and corporate fundraising programs, pitching broadcast, print and online media to increase philanthropic support and garner recognition for individual and corporate donors.- Managed production of videos for annual events and direct response programming, researching and producing patient… Show more - Led public relations for Children’s Hospital Trust—the philanthropic foundation for Children’s Hospital Boston.- Executed media relations and promotions for Trust’s $12+ million annual support and corporate fundraising programs, pitching broadcast, print and online media to increase philanthropic support and garner recognition for individual and corporate donors.- Managed production of videos for annual events and direct response programming, researching and producing patient stories and coordinating interviews with hospital’s top physicians. Show less

- Developed and executed comprehensive public relations programs for consumer and business-to-clients.- Led media relations effort for agency, garnering coverage for creative work and agency news in top ad industry publications.- Contributed to new business efforts on public relations and integrated accounts.- Select clients: Zippo Manufacturing Company, Nemacolin Woodlands Resort.

- Provided strategic public relations counsel for various agency clients with a specific focus on hospitality and tourism and economic development.- Organized press conferences and events, coordinated media tours and developed concepts for promotional marketing programs and strategic partnerships.- Select clients: Whirlpool Corporation, Pennsylvania Dept. of Community and Economic Development and Pennsylvania Center for Travel, Tourism and Film.