Jeffrey LeFevre is a LinkedIn global marketing senior manager and University of Chicago Booth MBA with Honors graduate — with 14+ years of marketing experience among the industry’s top-ranked global tech and professional-services organizations (e.g., LinkedIn [Microsoft], McKinsey, EY, Publicis Groupe). He specializes in bold, B2B/tech marketing strategy; agile digital/performance marketing; global demand/lead generation; high-impact content creation/curation; and actionable marketing analytics/research.As part of LinkedIn's performance marketing team, he owns its Sales Navigator and Premium products’ global web-marketing strategy/roadmap. In his role, he’s charged with maximizing website (Sales.LinkedIn.com & Premium.LinkedIn.com) field & self-serve product revenue — bringing together a cross-functional team of analytics, engineering, localization, SEO, testing/personalization, UX design and UX research experts. Jeffrey also serves as a communications co-lead for LinkedIn's Out@In LGBTQIA+ employee-resource group.Prior to his current role, he served as a global marketing lead at LinkedIn and McKinsey. His focus was on elevating engagement and lead generation among external technologists/engineers; and managing the digital-marketing channels — including the website, organic social (e.g., LinkedIn Showcase Pages, Twitter, YouTube), paid ads (e.g., Facebook, Instagram, LinkedIn), email marketing and market research. Wins included successfully launching a Firm-First AdTech social program (influencing 100s of closed wins); 7.3K-person, market-segmentation & value-proposition study (firm’s largest); and global tech-conference program (garnering 1Ks of leads).Prior to McKinsey, he was an interim EY digital-marketing and product-marketing management (PMM) lead, where he digitalized EY Global Assurance’s magazine product, Reporting, into a top-3 insights hub (ey.com/reporting) in a mere seven months; and yielded record digital engagement for EY Audit’s US$400M digital-product transformation (honored by CMO as best practice). Jeffrey also has worked in marketing and business development at top-ranked global marcom agencies, FTI Consulting and MSL (Publicis Groupe).Jeffrey holds a bachelor's with honors in advertising and public relations from Loyola University Chicago (LUC), and an MBA with honors in marketing management and analytics from The University of Chicago Booth School of Business. He also has served as a PRSA Chicago chapter board director, and LUC's GOLD young alumni board president; and remains active as a Booth admissions committee member.
Listed skills include Social Media, Digital Marketing, Research, Corporate Communications, and 49 others.
