Direct team responsible for managing a portfolio of relationships between the LPGA and its official marketing partners with annual partnership investment in excess of $22M.Responsible for implementing and managing activation components on behalf of marketing partners at tournament sites including signage and hospitality; managing media assets including digital, television, and social media. Includes negotiation of terms with tournament director/sales director.Build strategic… Show more Direct team responsible for managing a portfolio of relationships between the LPGA and its official marketing partners with annual partnership investment in excess of $22M.Responsible for implementing and managing activation components on behalf of marketing partners at tournament sites including signage and hospitality; managing media assets including digital, television, and social media. Includes negotiation of terms with tournament director/sales director.Build strategic marketing plans and align the expectations of clients with the execution of account deliverables.Manage individual P&Ls for each partnership account ensuring accurate reporting and tracking of expenses and revenues while ensuring growth objectives of both the LPGA and partners are met.Manage Official Partner renewal process to ensure partner and LPGA meet business objectives and successfully continue relationships.Prospect, strategize and identify potential new marketing partners. Develop presentations and pitch prospects, taking them through the LPGA process and ultimately closing new business.Lead strategic development of LPGA Sustainability vertical, ensuring key stakeholder and league-wide initiatives are delivered. Show less

Responsible for the management, growth, and overall health of client relationships across the Jackson Marketing portfolio by providing a centralized point of leadership for coordination and execution of client marketing initiatives, events, and programs.Managed team of 10 associates engaged with all facets of client life cycle including regional and national marketing initiatives, new product launches, influencer engagement and activation, global product launches, national customer… Show more Responsible for the management, growth, and overall health of client relationships across the Jackson Marketing portfolio by providing a centralized point of leadership for coordination and execution of client marketing initiatives, events, and programs.Managed team of 10 associates engaged with all facets of client life cycle including regional and national marketing initiatives, new product launches, influencer engagement and activation, global product launches, national customer conferences, national product tours, ride-and-drive demonstrations, trade shows, consumer activations, hospitality programs, and enthusiast engagement activities.Targeted focus on account strategies and client-directed initiatives, showing adeptness to transition seamlessly among projects of varying scale, audience, format, and distribution channel and to deliver to our clients work of premium quality and measurable ROI and KPIs. Clients included but not limited to: Michelin, BFGoodrich, Edelbrock, Trijicon, Hawk Performance, NAPA, International Motor Sports Association, Road Atlanta, Muck Boots, AEM Performance.Leadership and support for teams executing on behalf of Michelin and BFGoodrich in their North American motorsport activities (includes manpower adjustments, on-site marketing execution, pre and post event planning and preparation, and stakeholder interaction). Show less

Facilitated and drove recommendations on multimillion-dollar marketing and activation budgets to accomplish specific KPI and ROI metrics for IMSA Official Corporate PartnersRoutinely interacted with C-Level decision makers while managing core partnership activation and relationship responsibilities. Led team of direct reports responsible for managing the day-to-day activity of multiple IMSA Entitlement, Official, Industry and Promotional Partners. Company lead tasked… Show more Facilitated and drove recommendations on multimillion-dollar marketing and activation budgets to accomplish specific KPI and ROI metrics for IMSA Official Corporate PartnersRoutinely interacted with C-Level decision makers while managing core partnership activation and relationship responsibilities. Led team of direct reports responsible for managing the day-to-day activity of multiple IMSA Entitlement, Official, Industry and Promotional Partners. Company lead tasked with driving relationship management of two largest IMSA accounts: Series Entitlement Partner WeatherTech and Official Tire Partner Michelin.Company lead with oversight and management of functional areas to include but not limited to:• The WeatherTech Paddock Club – Operations, Logistics, F&B, Creative Development, P&L• IMSA Information Center Fan Engagement Platform and Data Capture Offering• WeatherTech Night of Champions and Continental Tire Season Ending Awards Banquets Show less

Owned relationships between Sprint Executive Leadership, NASCAR, its member Sprint Cup Series teams, drivers, agencies, tracks, sponsors and vendors, providing strategic leadership and tactical delivery of activation programs.Created comprehensive activation programs which aligned marketing, base customers and at-track activation teams, ensuring cohesive promotion of the Sprint brand and Sprint products and services. Directed strategic and tactical delivery as Overall Platform… Show more Owned relationships between Sprint Executive Leadership, NASCAR, its member Sprint Cup Series teams, drivers, agencies, tracks, sponsors and vendors, providing strategic leadership and tactical delivery of activation programs.Created comprehensive activation programs which aligned marketing, base customers and at-track activation teams, ensuring cohesive promotion of the Sprint brand and Sprint products and services. Directed strategic and tactical delivery as Overall Platform Lead of 6 NSCS industry-wide cross-functional sponsorship activation platforms. Show less

Exploited revenue generating opportunities within the NASCAR Sprint Cup Series marketplace by brokering cooperative relationships with industry business partners, sponsors and C-level executives.Launched targeted co- marketing initiatives with numerous Fortune 500 companies such as Toyota, Ford, Army National Guard, DIRECTV, Lowe’s, FedEx, Coca Cola, Chevron-Texaco Havoline and Wells Fargo with the goal of driving new sell-to/sell-thru/sell-with opportunities and collapsing traditional… Show more Exploited revenue generating opportunities within the NASCAR Sprint Cup Series marketplace by brokering cooperative relationships with industry business partners, sponsors and C-level executives.Launched targeted co- marketing initiatives with numerous Fortune 500 companies such as Toyota, Ford, Army National Guard, DIRECTV, Lowe’s, FedEx, Coca Cola, Chevron-Texaco Havoline and Wells Fargo with the goal of driving new sell-to/sell-thru/sell-with opportunities and collapsing traditional sales cycles Show less

Directed strategic and tactical decision making for all national field sales operations in 56+ combined consumer and reseller customer facing Sprint outlets across North and South Carolina.