Jeffrey So is a Director, Marketing Science at Proove Intelligence at DAC. He possess expertise in web analytics, analytics, digital strategy, digital marketing, database marketing and 12 more skills. He is proficient in Cantonese. Colleagues describe him as "I had the pleasure of working directly with Jeffrey at Klick, where I reported to him in the Analytics team. Over the course of two years, Jeffrey has provided guidance on several milestone projects that was not only value-added for the client, but also given me opportunities to grow on my existing skill-set as an analytical professional. For instance, in my first year at Klick, he was tasked with coaching me on learning the basics of digital marketing and measurement. Subsequently in… Show more" and "During his time at Publicis Modem, Jeff fearlessly partnered with the Account Service and Strategy leads to help the agency articulate and optimize our Analytics Services offering. Jeff's passion for numbers, combined with his thirst for business context helped us not only increase agency revenue but also create the framework to build our clients business through actionable insights based on empirical evidence. Jeff is excited by the unknown and never shies away from a… Show more"