Jeff Scott, Mba Email & Phone Number

Portland, Or, Us

Gilbert, Az, Us

• E-COMMERCE STRATEGY: Served as global Product Owner of eCommerce (SiteCore Commerce) while developing and executing comprehensive e-commerce strategies resulting in $500M+/yr in online sales.• AMAZON MARKETPLACE: Led the company's expansion onto Amazon Marketplace, establishing a significant presence and driving over $25M in sales within the first 3 years.• AFFILIATE CHANNEL: Pioneered the launch of an affiliate sales channel, forging partnerships with hundreds of influencers and digital experts, which contributed to a new $500-700k business line after only 2 months• MARKETING AUTOMATION: Managed all phases of Salesforce MarketingCloud implementation to streamline global marketing campaigns, increase customer engagement, and achieving various Customer Journeys that resulted in +$600k/year in incremental revenue.• MOBILE APP OWNERSHIP: Served as the product owner for mobile app development, overseeing the full lifecycle from concept to launch, resulting in a top-rated app with 15,000+ targeted users supporting $7M+ in product revenue.• DATA-DRIVEN DECISIONS: Leveraged data analytics and customer insights to refine digital marketing strategies, resulting in a 22% improvement in conversion rates and an ad campaigns with 8:1 ROAS.• TEAM LEADERSHIP: Built and managed a high-performing digital marketing team, fostering a culture of innovation and developing expertise across SEO, SEM, email marketing, social media campaigns and data analytics.• CROSS-FUNCTIONAL COLLABORATION: Collaborated with cross-functional global teams to integrate marketing efforts, aligning sales, product development, and customer service with marketing initiatives.

Gilbert, Az, Us

• E-COMMERCE OPTIMIZATION: Led a team in optimizing the company's e-commerce platform running 30+ A/B split tests resulting in a 22% increase in website conversion rates.• SEO & SEM: Executed effective SEO and SEM strategies, leading to a 37% increase in organic search traffic and a 24% reduction in cost per click for paid advertising.• EMAIL MARKETING: Developed and implemented targeted email marketing campaigns, significantly exceeding industry avenge metrics (50% open rates, 35% CTR's, <1% Opt-out rates).• SOCIAL MEDIA: Partnered with Social Media teams to drive visibility and engagement through strategic social media campaigns, resulting in an increase in content exposure.• BUDGET MANAGEMENT: Managed a multimillion-dollar digital marketing budget, allocating resources effectively to maximize ROI.• MARKETING TECHNOLOGY STACK: Implemented core Marketing Technology components (Google Analytics, A/B testing software, Tag Management, KPI dashboards, Social monitoring) to capture/report on measurable KPI metrics.

Jacksonville , Fl, Us

Endurance International Group is the parent company to world-class web presence brands including Bluehost, Hostgator, Homestead and Domain.com. Endurance focuses on providing small and medium- sized businesses with cloud-based web hosting, online marketing and web presence solutions, and security and business applications. With over 2,500 employees, Endurance is able to efficiently serve our global community of over 4 million subscribers on a 24x7 basis.In my role as Vice President of Digital Services, I successfully built and grew 3 major business service units including (1) Search Engine Marketing, (2) Web Design, and (3) Technical Services across all major brands at Endurance including the following highlights:- Built and trained a team of professional Internet Marketing Managers in multi-channel marketing aspects including Search Engine Optimization (SEO), Pay Per Click marketing (PPC), local directory/citation building, and email marketing. - Developed full suite of Search Engine Marketing services including fulfillment solutions, platform-based project management application, front-facing client portals, sales training, and internal product roll-out campaigns.- Lead internal strategic partnerships introducing solutions into our customer base including Google Adwords, Yahoo/Bing, Yext local platform, Constant Contact and several other platform-based solutions.- Developed external partner relationships with leading Internet Marketing and Web Design firms to offer white-label SEM and web presence solutions.- Created and managed cross-functional marketing campaigns with CXO-level support across Sales, Marketing, Services and Development groups.- Lead effort on transforming Web Design department from a boutique custom design shop into a scalable and profitable business unit by creating repeatable processes and introducing platform-based design practices.

Tempe, Az, Us

Served as lead Online Marketing Manager for various client-based projects. Responsibilities included (1) developing initial strategy ideas, (2) execution of actual SEO/PPC/SEM tactics, and (3) all client engagement activities including report creation and presentation to key business stake-holders

Us

Manage the growth of the international site properties, serve as a Business Analyst on internal eCommerce projects, and act as a SME on website traffic and analytics

Santa Barbara, California, Us

Us

Mba, Ecommerce

Ba, Communications