Jeff Townsend Email & Phone Number

Texas, United States

Mclean, Va, Us

- Spearheaded Sales data product strategy in partnership with Sales, Channel Marketing, Design, Data, and Technology teams. This initiative was set to centralize and democratize salesforce business intelligence, providing notable enhancements in product demand, sales strategy and business process, and customer success and retention.- Mentored team in the development of customer-facing tools that introduced invoice interactions, boosting dealer engagement by 62% and decreasing outstanding balances by 12%, achieving significant operational and financial gains.- Directed 5 product managers in product lifecycle management across Dealer offering portfolio, fostering a culture of curiosity, excellence and knowledge sharing.

Washington, Dc, Us

- Acted as general manager for all aspects of new Financial Advisor business (Est. annual revenue of $860K+), including industry research, product definition, channel marketing strategy and value proposition, customer acquisition, business development, and GTM.- Launched Investor Match Program pilot within budget and expected 12-month timeline.

Bethesda, Md, Us

- Created and socialized product vision and roadmap for $20B Marriott direct booking channel with internal global stakeholders, including Product, Platform Services, Operations, UX, and Finance.- Formulated forward-looking business strategy to address existing hotel challenges and improve the consumer success of searching for and booking hotels in order to delight users, aimed at increasing search-to-book rate by 10%.

Chicago, Illinois, Us

- Promoted to position.- Developed and led product vision and strategy for Cars.com consumer portfolio - homepage, search, product pages, and early-stage shopper (90%+ total user traffic/30MM monthly visitors) and onsite monetization ($120MM+ annual revenue).- Managed execution of mobile product strategy, resulting in 100% increase in mobile lead conversions.- Replaced obtrusive ad experience within search, resulting in 3% lift in conversion, stable view-ability, and 100% increase in click-through rate.- Communicated progress on strategic initiatives with C-suite on bi-weekly basis.- Directed 6 product managers, 4 designers, and 2 analysts across 9 agile pods, communicating quarterly goals with C-suite.

Chicago, Illinois, Us

- Guided team efforts on consumer website performance, achieving 40%+ speed increase and lowest-ever homepage bounce rate of 9%.- Implemented deal badge capability and compelling customer-facing experience, resulting in 20% increase in total lead conversion.- Recognized by senior leadership with ‘Excellence in Product’ award.

Reston, Virginia, Us

- First growth hire, responsible for building out product management, performance marketing, and design capabilities.- Designed, built and launched small business lending marketplace startup, taking it from an idea to $1mm in revenue.- Created and managed core marketing and product capabilities for entire organization: brand strategy, product & creative development, campaign execution, and reporting across all marketing channels.- Developed and managed multi-channel acquisition and co-brand strategy to grow loan origination volume to over $11mm and 100% YOY growth, resulting in $9.5mm in equity funding.

Boston, Ma, Us

- Created multi-channel marketing launch plan for new GE Capital Retail Bank sub-brand.

Amsterdam, North Holland, Nl

- Managed the exploration, development, and implementation of cutting-edge Remote Deposit Capture (RDC) technology, “CheckMate”, for ING DIRECT; the top strategic priority for 2011, resulting in over 6 million deposit transactions, totaling over $1 billion over 3 years. Product still in use today.- Created and managed product strategy pipeline of new features and product enhancements for deposit business, consisting of over 1,000 various enhancements and modifications; managed strategic approach to efficient implementation of such initiatives while aligning with corporate goals.

Amsterdam, North Holland, Nl

- Managed acquisition marketing campaigns to meet goals of 600k new accounts and $6b new deposits for the Orange Savings Account.- Managed Refer A Friend loyalty program, responsible for 20% new account volume.

Amsterdam, North Holland, Nl

Master Of Business Administration (Mba)

Mba Semester Abroad

Bs, Double Major: Marketing & Finance