Lead analytics architect creating and implementing analytics solutions for clientsKey Accomplishments:- Lead architecture and implementation for Adobe Analytics, Adobe Experience Platform (AEP) and Adobe Customer Journey Analytics (CJA).- Certified Adobe CJA Developer- Adobe Analytics Champion (chosen by Adobe), 2022-2024.- Designed analytics solutions for multiple verticals such as e-commerce, finance, healthcare, education and technology- Mentored consultants in Adobe Analytics, enhancing team capabilities- Integrated Adobe Target for a major New York-based financial institution- Managed Fortune 500 projects and cultivated long-term client relationships

Managed digital marketing and analytics strategies, for multiple clients across diverse verticals.Key Accomplishments:- Managed large projects for global brands, optimizing e-commerce and integrating multiple data sources- Analyzed and measured ROI of email, paid search, SEO, display, affiliates, and social media campaigns- Developed digital analytics dashboards and advanced data visualizations- Lead reporting and analysis for major financial institutions, integrating site data with various marketing channels- Integrated display advertising and email data with analytics for a large cosmetic e-commerce retailer- Implemented BI solutions for a Fortune 500 company, streamlining marketing and operations data.Crafted analytics strategies for a high-end hotel chain and a top pharmaceutical sales portal

Responsible for the creation of measurement and optimization strategies for the company's primary Web site as well as new online products and properties. Responsibilities also include complex implementations of Web analytics and business intelligence tools and A/B & multivariate testing.Key Accomplishments:- Managed and implemented companies entire strategy for e-commerce analytics and measurement- Designed and implemented the company's strategy for measuring online video, AJAX and other rich Internet applications- Implemented complex systems to integrate offline information for sales and customers with Web analytics data- Managed company's site optimization strategies, including ROI analysis.- Created the company's strategy for the measurement and optimization of a multi-million dollar online marketing budget- Member of Adobe/Omniture Customer Advisory Board.

Responsible for the planning and implementation of Web analytics, as well as site optimization strategies, including A/B testing. Also responsible for defining audience segments, analyzing consumer behavior patterns, and helping to develop audience growth, retention and loyalty strategies for the online properties of Scripps Networks. Sites include HGTV, Food Network, DIY Network, Fine Living and GAC.Key Accomplishments:Managed tracking strategies for AJAX, Flash, Rich Internet Applications (RIA) and online video.Designed and implemented Omniture and WebTrends implementations for well-known national media brands.Assisted in new product development as a part of Scripps Networks' Interactive Research Department.Assisted in beta process for Omniture Discover 2 and presented to investors and national media at NASDAQ closing in New York City.Improved the current Omniture implementation by upgrading JavaScript and site content on a regular basis.

Managed the company's Web analytics and online marketing strategy including paid search, search engine optimization (SEO) and e-mail marketing. - Developed and managed the Web analytics and Internet marketing programs and strategy for one of the ten largest student loan servicers in the United States.- Evangelized the importance of Web analytics as a vital part of the company’s ongoing success. - Created and managed online marketing campaigns including natural search (SEO) and pay-per-click advertising as well as e-mail marketing.

- Created and implemented complete Internet and Web site marketing strategies for clients in multiple industries. - Provided Web analytics consulting services to clients, including providing strategies and ideas for Web site optimization.- Managed and developed the company’s entire search engine and strategic Internet marketing offerings and services. Example: Created and executed a targeted search engine marketing campaign for New Homes Guide (www.newhomesguide.com), a subsidiary of the Washington Post, resulting in a 120% increase in orders for the company’s print version of its guide. Also increased targeted, natural search engine traffic (SEO) by 80%. - Assisted CEO in new business development for strategic Internet marketing services.

CPA specializing in corporate auditing and tax. Have significant experience in finance and corporate accounting that aids greatly in the proper understanding of business objectives and goals.

Owner of Web design and development company, creating sites for external clients using HTM, ColdFusion, JavaScript and other Web technologies. Responsibilities also included the business development and sales as well as best practices consulting. I also managed pay-per-click, e-mail and other online marketing campaigns for business in various industries across the country.