Jen Canfield Email & Phone Number

St Paul, Minnesota, United States

· Review and submit trade contracts into Anaplan, including verification promotions were ran during the correct time period.· Assisting in the transition of a large customer from UNFI warehouse to the new AWG warehouse in St. Cloud, MN. This includes but not limited to providing specs for all items, creating trade plans and pricing, analyzing projected revenue.· Successfully taking previous ways of working and implemented new files and procedure that cut down the amount of work, not only for my self but also for the field sales team.· Working with national accounts to expand our cultured business. This includes pulling raw IRI data and building valuable reports to help gage where we fit across the county.

Hastings, Mn

Manage proofing projects for customer catalogs and various promotional flyers; provide gap analyst to recommend additional items to be added.Review online content to provide high quality online searching, bringing our Walmart content score up from a 60% up to 94% within two months. Analyzing raw syndicated data from both brand and SKU levels. Utilizing this data to running biyearly executive reports and adhoc promotional reporting.Working closely with National Account Managers within the USA and Canada to run monthly and weekly reporting to find trends and gaps within their accounts.New item development. System administrator and content for private label setup for Pen + Gear partnership with Walmart.

Greater Minneapolis-St. Paul Area

Provided administrate support for Regional Vice President, along with sales support for a multi-level sales team.· Reviewed, submitted, and tracked accounts payable for all distributors within the region, saving the company $40,000+ in billing errors in 2019.· Troubleshooter and subject matter expert for Tableau and IRI; also, trained 40-person team on these subjects. · Analyze the promotional effectiveness of coupon programs which impacted future promotional programs and coupon strategies.· Provide Region Vice President with timely trend analysis of a variety volume and shipment reporting done via IBM Cognos, IRI, and various distributor reports.· Developed and implemented procedures to streamline processes and budgets for trade marketing and coupon processes.

Minneapolis, Minnesota

Dedicated sales specialist and product knowledge expert for Pernod Ricard Wine and Champagne. Cross trained to take on some Brand Manager duties.· Develop key account relationships by promoting Pernod Ricard wines and champagnes through POS utilization, merchandising, and shelf placement to help achieve yearly KPIs.· Analyze trends from ProDiver to assist in accurately forecasting sale projections during biweekly and monthly meetings.· Sold alongside with metro and outstate sales teams to grow PRUSA wines and champagnes to 98% of sales goal for the first time in the SGWS partnership.· Developed and presented PowerPoint presentation for internal meetings along with external sales presentations.· Managed point of sale inventory and sample request at the distributor to ensure maximum utilization.

Greater Minneapolis-St. Paul Area

• Uphold stock levels and proper pricing for multiple product lines which grew the Uniquely Yours category sales by 50%.• Managed inventory replenishment to ensure all categories were fully supplied while minimizing unnecessary spend on excessive inventory.• Run weekly and monthly strategy reports to analyze business trends and make recommendations.• Provided customer service and de-escalate difficult situations with professionalism and care. • Liaison between Home Office and store level to communicate what the sales team needs to succeed and what the customers are looking for.• Trained and coached new hires on Shane Company’s practices and principles while also mentoring new team members.