MarketingDevelop, implement, and evaluate marketing and publicity schedules. Develop, implement, and evaluate organization wide digital marketing strategy. Create and implement social media strategy encompassing Facebook, Twitter, and Instagram. Supervise graphic designer, interns, volunteers, development associate, box office manager, production vendors, digital advertising agency, and webmaster. Draft and distribute press releases to media, coordinating interviews as requested… Show more MarketingDevelop, implement, and evaluate marketing and publicity schedules. Develop, implement, and evaluate organization wide digital marketing strategy. Create and implement social media strategy encompassing Facebook, Twitter, and Instagram. Supervise graphic designer, interns, volunteers, development associate, box office manager, production vendors, digital advertising agency, and webmaster. Draft and distribute press releases to media, coordinating interviews as requested. Coordinate and negotiate media buys. Construct email marketing plan and content and analyze patron response to email campaigns. Track marketing expenses on a per show and bi-annual basis. Conceptualized and co-manage young professional group, CRASHers, where responsibilities include identifying and recruiting potential members, initiating collaborations with community organizations, proposing and managing budget, and designing engagement activities. Draft and edit concert descriptions, concert program and brochure content, website content, social media content, and ad copy. Led team in the redesign and relaunch of the WMCA website. Assist in the creation of WMCA 25th anniversary season events and promotionsConcert OperationsCoordinate all concert logistics including travel, accommodations, insurance, and hospitality. Advance performances with artist, venue, sound, and lighting vendors in venues with capacities ranging in size from 300-2,600. Perform venue and artist settlement Show less

Strategize and implement advertising plans utilizing radio, web, print, and other media for the South Shore Music Circus and the Cape Cod Melody Tent. Independently initiated grass roots marketing campaigns, creating integral relationships with independent retail and lifestyle accounts. Expand venue visibility by introducing advertising on social networking sites and other online media. Draft radio scripts, press releases, Playbill literature and broadcast email campaigns. Coordinate… Show more Strategize and implement advertising plans utilizing radio, web, print, and other media for the South Shore Music Circus and the Cape Cod Melody Tent. Independently initiated grass roots marketing campaigns, creating integral relationships with independent retail and lifestyle accounts. Expand venue visibility by introducing advertising on social networking sites and other online media. Draft radio scripts, press releases, Playbill literature and broadcast email campaigns. Coordinate meet-n-greets, special events, and promotions with various accounts. Conduct tracking and analysis of relevant industry news, venue coverage and competitor strategy. Perform responsibilities of Box Office Teller as needed. Show less

Manage all tour related expenses, petty cash, merchandise store cash, and talent per diem payments cumulatively handling >$100,000 over two and a half month period while keeping detailed records of all transactions, payments, and receipts. Arrange sponsor promotions, media and special events and perform multiple television and print interviews. Advance merchandise, front of house details and other information with venue staff. Act as Production Manager when Production Manager was not… Show more Manage all tour related expenses, petty cash, merchandise store cash, and talent per diem payments cumulatively handling >$100,000 over two and a half month period while keeping detailed records of all transactions, payments, and receipts. Arrange sponsor promotions, media and special events and perform multiple television and print interviews. Advance merchandise, front of house details and other information with venue staff. Act as Production Manager when Production Manager was not present, including work with IATSE crews. Show less

Communicated promotional needs to labels, management, and agencies, and organized inventory of materials received.

Organized numerous on-campus productions, including annual Spring Concert (7,000 + attendees) while delegating responsibilities to staff of 25+ and maintaining relationships with vendors.

Distributed music and promotional items to endorse artists on label at independent retail and lifestyle accounts, to college press and radio and on social networking websites. Organized and executed listening parties, screenings, music nights, and in-store promotions.