Jen Marshall Email and Phone Number

Launched Workfront PM system for Marcom: included training marketing team members and updating processes and forms as needed post-launch.Led core team to bring other functional marketing groups into Workfront: included evaluating current processes, mapping new workflows, configuring back-end forms and queues, documenting work instructions.Worked cross-functionally with marketing managers, channel managers and creative team to build project schedules; update schedules and reprioritize workloads for creative team based on shifts in business priorities.

Worked cross-functionally with business partners, strategic lead and creative team and outside agencies to build project schedules that ensured strategic objectives and requirements were met: responsible for outlining risks and mitigation plans for senior management review.As part of a team, oversaw creative development, review, approval and execution communication tactical plans; ensured projects stayed on schedule and managed expectations of project status with business partners.Appointed special projects lead for large, multi-component initiatives that crossed multiple stakeholder groups. Operations/process expert for department: managed training and on-boarding of new hires, system admin for PM software, initiated implementation of new PM software for broader marketing organization. Initiated updates to SOPs and work instructions as process improvements were made.

Responsible for the development, maintenance and prioritization of internal traffic processes, schedules and capacity plans: worked cross-functionally to scope projects with account and creative teams.Resolved conflicting priorities, ensuring quality on-time delivery, and effective utilization of resourcesManaged three traffic coordinators: set annual goals and development plans, held weekly 1:1 meetings, mitigated conflicts between staff.Championed improved workflow process site for department: included work with smaller core teams to implement process flows and work instructions.

Facilitated work flow of creative projects between account executives and creative team. Routed job jackets to necessary staff for creative review, editing, and line of business sign-off. Lead and facilitated regular status meetings with teams.

Estimated and managed printing of numerous projects with a variety of approved vendors including: magazine/newsprint advertising, print collateral, POP, specialty items, tradeshow booths and signage. Reviewed and approved proofs, including on-site press checks. Resolved problems with delivery, price and quality; recommended and implemented solutions to appropriate resolution; communicated issues and resolutions to necessary stakeholders.

Produced all in-store marketing materials for retail chain of 230 stores nationwide; estimated printing and delivery costs, created production schedules, reviewed color proofs, ensured timely delivery; elements included, signage, collateral, event invitations, sales and promotional materials, direct mail postcards. Developed and oversaw annual signage budget of $1.5M; saved company a projected $100K in 2007. Color management of 88+ page catalog; included release of pages to pre-press vendor, review two rounds of Kodak proofs to ensure accurate color representation of all merchandise, create print/bind instructions, on-site press approvals.

Estimated agency fees and all vendor costs, including printing, photography, and incidental costs; created print production schedules. Ensured proper representation in completed medium; oversaw necessary editing of photos/color builds to accommodate printing method; reviewed files for production issues; ensured accuracy of files prior to release to pub/printer; worked with vendors to ensure appropriate printing results by reviewing and approving proofs, including numerous on-site press checks.Produced numerous elements across a variety of mediums including: magazine/newsprint advertising, print collateral, POP, specialty items, tradeshow booths, signage, packaging.

Facilitated work flow of all creative projects between account managers and creative staff. Routed job folders to necessary staff for concept approval, proofing/quality control, and client sign-off. Implemented production schedules to ensure each project met client goals and internal benchmark process, scheduled meetings with account managers and creative staff.