Jennifer Friedman Email & Phone Number

Denver, Colorado, United States

Point person in leading key licensed product business for top entertainment, sports, gaming, military andlifestyle brands, while supporting the day-to-day licensing operations of a $35 million licensed portfolio.Key Contributions:● Strong relationships within the licensing industry and particularly with assigned licensors through regularcommunication and exceptional service.● Analysis, research and strategic thought leadership to deliver overall licensing plans and financial goals.● Execution of branded business plans and strategies with internal and external business partners to drivelicensed product business growth year over year.● Identification of emerging trends, industry insight and licensed business plan innovation to expand portfolio.● Negotiation and management of license agreements with over 30 licensors in sports, gaming, characterand military categories.● Management of the day-to-day business and contractual requirements for assigned licensors throughoutthe contract lifecycle, including contract development and execution, forecasts, reporting, contractcompliance, approvals, renewals, and more.● Maximizing licensed business growth by providing brand expertise to support sales and marketinginitiatives.● Lead on identification and evaluation of new business opportunities and prospective new partners.● Driving the continuous improvement in licensing department operations and processes.● Collaboration with internal product management, design and development, marketing, sales, legal,procurement, and finance departments.

Denver, Colorado, United States

• Brand marketing expert for BDA Sports Activation Team on all premium product licenses at the major league level(NFL, USOC, NBA, MLS, NHL, MLB, NASCAR, INDYCAR, PGA TOUR, NCAA, CLC)• Brand Ambassador for Jewel Events (e.g. Super Bowl, MLB All Star Game, Olympic Games)• Created a Quality Control Form and Tracking Process for internal product submission, tracking, follow-up and sampling to ensure compliance and brand standards • Monthly, quarterly and yearly compilation and reconciliation of all royalty-related projects and reports for all 11 Leagues• Responsible for training all employees on approvals, compliance, guidelines and royalties to ensure 100% compliance • Daily collaboration with Finance, Marketing, Creative and Sales Account Teams to ensure projects are completed on time• Oversight of the NFL Employee League Store inventory, sales, events, licensee relations and reporting

Greater Denver Area

Coordinate outreach efforts to promote Denver’s bid to host FIFA Men’s World Cup™ matches in 2026 through grassroots marketing at local Denver events and gain community support.• Research and manage all on-site details for at least of three marketing activation/event opportunities monthly.• Secure volunteers via online system to be trained/outfitted for events and respond to all volunteer email inquiries.• Establish an in-depth understanding of the Denver 2026 World Cup Bid and be a public facing advocate for the effort.• Contribute to reaching an overall goal of 100,000 supporters for the Denver 2026 World Cup Bid.

Greater New York City Area

• Branded merchandise inventory of all Team USA licensed product inventory in the NY office, including Nike and Polo Ralph Lauren• PowerPoint expert for monthly Executive meetings, quarterly Board meetings and speaking engagements• Hospitality coordinator for CEO, CMO and Board travel arrangements, visas, gifting, passes, meeting and event tickets as needed• Brand ambassador- 100 Days Out Event in Times Square, Road to London Fan Zone Tour, Making Team USA 2010 Event in Rockefeller Center, Olympic Assembly (2010, 2011 and 2012), Vancouver 2010 Olympic Games and London 2012 Olympic Games• Client service extraordinaire to over 30 Sponsors

Greater New York City Area

• Generated all orders and managed budget and inventory for all NFL Play 60 youth events with licensees such as; Reebok, Wilson, etc.• Website guru for all the daily content, creative and back-end analytics for the NFL kids’ website, NFLRUSH.com • Delivered support for the launch, viral marketing and beta testing of the NFL’s Role-Playing Game, the NFLRUSH Zone • Made dreams come true for winners of 2007 & 2008 NFL Take a Player to School Program (34 national visits yearly) and NFL Play 60 Super Bowl Contest winners• Ticket Queen for Super Bowl XLII/XLIII for 50 clients/guests; including credentials, hotel, transportation, event/party passes

Greater New York City Area

Sports and Entertainment Marketing

Tampa, Florida, United States

Tampa/St. Petersburg, Florida Area

Tampa/St. Petersburg, Florida Area